Investir en Inde pour une PME? Opportunités et risques

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1 Investir en Inde pour une PME? Opportunités et risques intervention de la part de Fribourg, 18th of June 2009 Seite 1

2 Some things changed others remained the same...or adapted Hindustan Ambassador Seite 2

3 1 Gherzi & India 2 Case Study 1: Swiss Machinery Producer 3 Case Study 2: Swiss Supplier to the Construction Industry 4 Key Success Factors & Risks Seite 3

4 Services to the industry since 1929 Offices Zürich Engineering Logistics Management & Operations Strategy Milano M & A Krefeld Retail Istanbul Operational Improvements Cairo Mumbai Delhi BOSS H U G O B O S S Technology Restructuring and Turn-around Seite 4

5 GHERZI EASTERN Ltd: present in India for 49 years JV: Gherzi AG, Zürich & Wadia Group, Mumbai > 400 professionals: engineers, architects, econom. over successful projects Textiles & Clothing Industry Hotels & Hospitals Infrastructure Green techn today Headquarter 8 Regional offices 6 Branches Seite 5

6 GHERZI EASTERN Ltd: some Industrial References Seite 6

7 GHERZI EASTERN Ltd: some Infrastructure References Since 2005: Green Technology INOX Multiplex, Vadodara Seite 7

8 1 Gherzi & India 2 Case Study 1: Swiss Machinery Producer 3 Case Study 2: Swiss Supplier to the Construction Industry 4 Key Success Factors & Risks Seite 8

9 Methodology for state selection: case study 2007 A Swiss Machinery Producer was planning a new production site in India in Gherzi was asked to assist on the identification of suitable Location Possibilities. Gherzi applied the following methodology: Define Requirements Sourcing SWOT Environment & Logistics Recommendation Incentives Cost Factors Seite 9

10 Methodology for state selection: from 26 to 6 states Starting Point : 29 States 1 st Shortlist: 10 States 2 nd Shortlist: 6 States Final Choice All the twenty-nine states reviewed with reference to availability or otherwise of critical inputs based on available knowledge and information A state to be qualified for the next stage should have atleast one very good and one good rating The purpose is to eliminate all those states which do not have at least one compelling attractive feature States rated on the basis of critical parameters - Raw material availability - Industrialization - Power availability & quality - Fiscal Incentives - Social Infrastructure Strategic Analysis of states was carried out with reference to the critical parameters Focus on the implication of State Policy and its environment on our client Fiscal incentives and proximity to raw material given more weight Comparison based on Present Value of Profit after Tax Seite 10

11 Methodology for state selection: from 6 states to final choice State Impact on PAT (PV, 10 years) Raw material Cost of Labour Power Land Fiscal incentives not disclosed & Maharashtra (general) 100% confidential 100% 100% 100 IPS, EDE, special incent Gujarat n.d. & conf. 100% 100% 100% 104 CIS Impact Chhattisgarh n.d. & conf. 105% 106% 80% Negligible 100 IS, EDE (since it represented only 3% of the sales Price) Uttarakhand n.d. & conf. > 110% >110% 80% 106 CEE, ITE, IS Tamil Nadu n.d. & conf. 100% 100% 80% 104 IS, EDE, CIS Karnataka n.d. & conf. 103% 100% 100% 100 SDE Wing (Maharashtra) n.d. & conf. 100% 100% 100% C Category 100% Center IPS Industrial Promotion Subsidy EDE Electricity Duty Exemption CIS Critical Infrastructure Subsidy ITE Income Tax Exemption IS Investment Subsidy Source: Gherzi Calculations Seite 11

12 1 Gherzi & India 2 Case Study 1: Swiss Machinery Producer 3 Case Study 2: Swiss Supplier to the Construction Industry 4 Key Success Factors & Risks Seite 12

13 Swiss Supplier to the Construction Industry Overview of Indian 1 economy 3 Competitive position 2 Market Attractivity 4 Implementation Strategy Activities Infrastructure Airports Railways 2.7 GDP Growth Rising Income Tourism Real Estate Retail Seite 13

14 Swiss Supplier to the Construction Industry 1 2 Overview of Indian economy 3 Competitive position Market Attractivity 4 Implementation Strategy Activities Global Market: 1.2 Mn tons Indian Market t (approx 3%) Buildings 13% Appliances 16% Transport 14% Automotive 20% General Industrial 10% Furniture 35% General Industrial 57% Building Architecture 15% Appliances 20% Source : Industry estimates / Gherzi analysis Seite 14

15 Swiss Supplier to the Construction Industry 1 2 Overview of Indian economy 3 Competitive position Market Attractivity 4 Implementation Strategy Options Options Export Acquisition Combination of 1, 2 & 4 Local production own plant J-V Job work Seite Local production

16 1 Gherzi & India 2 Case Study 1: Swiss Machinery Producer 3 Case Study 2: Swiss Supplier to the Construction Industry 4 Key Success Factors & Risks Seite 16

17 Some key issue affect all SME s: weak infrastructure Total losses of the Indian economy caused by inefficient transportation: 4-6 bn US$ p.a. (1% of GDP) Gherzi Fribourg International Expérience d entreprises suisse Ajit Gulabchand, en Inde Hindustan Construction Seite 17

18 For Swiss companies India offers a great opportunity for production. Huge capital for English speaking workforce in India 22 Mio. Graduates 6 Mio. Science Graduates 1.2 Mio. Engineering Graduates 0.6 Mio. Medical doctors Graduates per year that finish their studies: Medical doctors Programmers Engineers (vs D, USA) decision drivers: security social status Largest number of English speaking scientists after the US Quelle: FICCI, Knowledge Wharton Seite 18

19 Equally India as a market, offers a unique opportunity for Swiss companies. In 2015, 60% of the Indian population will buy consumer goods Global India Seeking India Aspiring India Einkommen pro Kopf u. Jahr ($ prices) > INR > INR > INR Bevölkerung % 8% 16% % 66% < INR % Deprived India 42% 34% Quelle: NCAER, Harvard Business Review, Nestlé Seite 19

20 Equally India as a market, offers a unique opportunity for Swiss companies. Population-Pyramid 2000 Population-Pyramid 2025 Indien CH Indien CH China USA China USA Quelle: U.S. Census Bureau Quelle: U.S. Census Bureau Seite 20

21 Key Success Factors Soft Factors are of great relevance 1. Connecting to Culture & People 2. Right choice of Partner(s) and/or Management 3. Time & Patience! 4. Take advantage of the Swissness factor Gherzi Eastern, Mumbai, Indien Seite 21

22 Some key issues will affect all of us in India: fierce & fast competition Seite 22

23 Gherzi's profile For further information please contact: Mr. Francesco Gherzi Gherzi AG Gessnerallee Zürich Tel: Seite 23

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