CIM Diploma in Professional Marketing - Guildford

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1 CIM Diploma in Professional Marketing - Guildford THE CIM DIPLOMA in Professional Marketing with Goldcrest Academy Who is it for? Marketers with operational responsibilities and an eye on management including department managers, functional managers, product/brand managers, account managers, agency managers, marketing executives and business development managers. Benefits to you Gain the marketing skills you need at an operational level to maximise on opportunities for your organisation. Achieve an internationally recognised transferable qualification with the option to become an Associate Member of CIM (ACIM) or move onto the CIM Professional Postgraduate Diploma in Marketing. Gain contemporary expertise in key marketing competence areas which have grown through digital, business practice and analytics and which fit with the professional marketing standards. Understand how to write, implement and evaluate an effective marketing plan to reach your organisational goals and to operate in dynamic markets. The marketing skills are applicable to all business and organisational sectors, enabling you to understand and implement marketing plans relevant to your organisation s customers and stakeholders. Entry criteria The CIM require that you meet one or more of the following criteria: 1. CIM Professional Certificate in Marketing (Level 4) OR 2. Any relevant Level 4 qualification OR 3. Foundation Degree in Business with Marketing OR 4. Any Bachelor s or Master s degree from a recognised university, where one third of credits relate to marketing content (ie 120 credits in Bachelor s or 60 credits with Master s degrees. 5. Professional practice two years or more in an operational role and diagnostic assessment onto Level 6 (see below). A free, online diagnostic assessment may be taken by applicants, which provides a useful guide on entry level and readiness for the course. We can provide assistance on this for you. Note: With qualifications which are over 10 years old, the CIM will not consider them for exemption purposes. Those educated outside of the UK must have achieved the equivalent of the above entry criteria and, where English is not their first language, provide evidence of English language competence. This must include evidence of either the IELTS Academic Unit with an overall score of 6.5 (each component mark must be 6.0 or above) OR the Cambridge Certificate of Advanced English (grade B or above). Please note that the English language qualifications must have been studied within the last two years. The CIM and Goldcrest Academy

2 What does the course consist of? There are four units which can be completed two are compulsory and two are electives. Students can choose one elective from the choice of two. Three units must be passed to achieve this qualification. Each unit is classed as an award, this means that you can earn an individual certificate too (ie collect them as you study). The qualification units include: 1. Strategic Marketing - compulsory 2. Mastering Metrics compulsory Then a choice of one of the following (students can opt to study all four units) 3. Driving innovation optional elective and/or 4. Digital strategy optional elective Visual Summary of the units and assessment method Compulsory unit Compulsory unit Elective option one Assessment by Assessment by Assessment by assignment assignment Elective option two Assessment by portfolio Unit name Unit name Unit name Unit name Strategic Marketing Mastering Metrics Driving Innovation Digital Strategy Each unit carries 15 credits which equates to approximately notional learning hours. One credit equates to 10 hours of learning. As this is a professional qualification, you will find that study hours will include activities you complete in the line of work and allow you flexibility as to when to plan your study time. Our courses are planned with busy working lives in mind. What will you learn on the course? A summary on each of the four units is provided below: Summary on compulsory unit one: Strategic marketing Situation analysis Understand how to analyse an organisation s current and future external environment Understand how to analyse an organisation s current and future external environment Planning Analyse relevant information to recommend and inform strategic decision making Develop a strategic marketing plan to realise organisational objectives Implementation and control Manage resources to deliver the strategic marketing plan Monitor, measure and adapt the marketing plan for continuous improvement Students may be exempt from this unit, if they have attained the previous CIM Diploma units Marketing Planning Process and Managing Marketing. Please let us know during initial discussions. The CIM and Goldcrest Academy

3 Summary of compulsory unit two: Mastering Metrics Metrics and analytics Understand the role of marketing metrics Understand the significance of different measurement techniques across a range of market contexts Measuring effectiveness Know the relevant measures of marketing performance Apply marketing metrics to establish the effectiveness of marketing activities Analytics for decision making Understand the appropriate sources of data for marketing analysis Utilise various analytics tools and techniques for marketing insight and strategic decision making Summary on the elective units: Digital Strategy synopsis Digital disruption Understand the strategic implications of the disruptive digital environment Generate relevant insights into key emerging themes within the digital marketing environment Digital planning Develop strategic recommendations in response to the need to acquire, convert and retain customers Deliver an agile response to changing customer behaviours Delivering success Know how to manage and optimise key channels and content within a digitally enhanced strategic plan Apply key digital measures to analyse social, sentiment, search and site behaviour Driving Innovation synopsis Entrepreneurial marketing Understand the relationship between marketing and entrepreneurship Implement an entrepreneurial response to change and to delivering marketing solutions Innovation Understand the key factors that facilitate and nurture innovation in organisations Apply principles of innovation through the marketing function The marketing champion Understand the role of internal marketing Implement marketing-led organisational change The CIM and Goldcrest Academy

4 How does the course work? We have put flexibility and simplicity at the core of this course allowing you to fit it in with a busy work and private life. The course is sandwiched so you have online before and after the face to face session. That way you gain the benefit of individual tutor support, but also a group session to accelerate and focus your studies. You can decide where, when, how to study the online and we provide handy podcasts to guide your studies. This is a course for motivated students, but allows you maximum work/life balance to suit your needs. A key dates schedule is provided and there are options for regular feedback on your lesson activities or CIM assignment tasks. The class session takes place on a weekend. For an unit Induction Podcast Online Face to face day Online Mock Revision tips Final Complete activities with tutor feedback For an assignment unit Induction Podcast Online Face to face day Online Podcast Submit tasks to schedule Submit or upload Complete CIM assignment tasks with tutor feedback What will the course cost? Fees consist of CIM membership and assessment entry fees and tuition fees for either a class session (blended/intensive) or distance learning options. VAT only applies to tuition fees. Fees are summarised below by study option and also in study combinations. Assistance for selffunding students exist, please let us know during initial discussions. CIM fees Membership is 55 (one year / 12 months from start date) Assessment entry fee is 180 per single unit or x 4 is 720 or x 3 is 540 Membership and assessment entry fees can be pay as you go. Total cost CIM and Goldcrest fees classes/blended/intensive weekend The fees below combine Goldcrest tuition and CIM Fees (membership & assessment entry) so you know the total cost for different unit options: Single unit 425 plus VAT ( 85) + CIM Fees 235 (no VAT on CIM Fees) = units 1,180 plus VAT ( 236) + CIM Fees 595 (no VAT on CIM Fees) and = 2, This includes an early bird discount of 95 off the tuition fees, if course fees are paid in advance of course start. 4 units 1,550 plus VAT ( 310) + CIM Fees 775 (no VAT on CIM Fees) and = 2, This includes an early bird discount of 150 off the tuition fees, if course fees are paid in advance of course start. The CIM and Goldcrest Academy

5 Total cost CIM and Goldcrest fees distance learning Single unit 365 per single unit plus VAT ( 73) + CIM Fees 235 (no VAT on CIM Fees) = Three units 995 plus VAT for three units ( 199) + CIM Fees 595 (no VAT on CIM Fees) = 1, Four units 1,290 plus VAT ( 258) + CIM Fees 775 (no VAT on CIM Fees) = 2, All blended/class course fees include: 1. Course training day per unit and includes lunch and refreshments. 2. Course induction and podcasts 3. Textbook for each unit (worth 40 per unit or 120 across three units); 4. Online materials you can access from home, work or when mobile; 5. Tutorial support and feedback for s/assignments by or telephone. Distance learning courses include 2-5 above but not the face to face session. The only additional items to pay for are membership to the CIM ( 55 per annum) and assessment entry fees which are 180 per unit/unit. For further information on these, please go to or call CIM Customer Experience on Alternatively, see the course fees above, this summarises the costs for you. WHAT NEXT? We expect you to have some questions about the course and assessments. So do please get in touch. Alternatively pop over your CV to us and we can chat with you about the course: apply@goldcrestacademy.co.uk Call: +44(0) If you would like to fast-track your application, simply a copy of your CV to us on the Contact Us page of the website or to apply@goldcrestacademy.co.uk. We will then contact you to discuss the course and your study aims. To book the course - all you have to do is complete the application form and send this through by: Post: apply@goldcrestacademy.co.uk Goldcrest Academy Limited, The Bothy, Albury Park, Albury, Guildford, Surrey GU5 9BH The CIM and Goldcrest Academy