DEGREE PLUS MAXIMIZE THE VALUE OF YOUR DEGREE

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1 DEGREE PLUS C E R T I F I C AT E S E R I E S MAXIMIZE THE VALUE OF YOUR DEGREE

2 2 It s no secret that employers value the skills & qualities frequently found in Liberal Arts Majors. Our Degree-Plus Certificate Series seeks to build on your success by opening doors to some of today s most in-demand careers. Use your Psychology degree to move into a career in recruiting and talent acquisition. Take your history degree into the creative fields of web design or digital marketing. Or discover that the interests that led you to a degree in English may also be a great match for a career in operations or project management. Choose from a variety of career-accelerating, non-credit certifi cates, each designed to build on the valuable foundation of your degree. Certifi cates are designed to be fast, affordable, and focused; confi dently launching you into exciting new opportunities! When completed, you ll receive a digital credential, backed by the University of Utah, that can be shared with recruiters and your network.

3 3 WHO SHOULD GET A DEGREE PLUS CERTIFICATE? Although originally designed for those with traditional liberal arts degrees, Degree Plus certifi cates are ideal for a variety of audiences looking for ways to maximize the value of their degree and to open pathways to exciting, in-demand careers. Recent graduates just starting their professional journey Experienced professionals wanting to add new skills to their portfolio Students currently fi nishing a degree program DEGREE PLUS CERTIFICATES + Operations Analyst + Content Marketing and Management + Instructional Design + Data Analysis for the Modern Workforce + Digital Communication Tools for Creative Professionals Professionals wanting to try out new technologies or career paths Individuals planning on pursuing a graduate degree

4 4 WHY DEGREE PLUS? COURSES CUSTOM DESIGNED FOR YOU Each Degree Plus course has been custom designed to meet the needs of our students. You ll fi nd rich discussions, case studies, and war stories from our experienced instructors. Plenty of time has been built into each certifi cate to try out your new skills and a capstone project concludes the experience, providing you with tangible results to share with current or future employers. THE RIGHT CAREERS With so many post-graduation career choices, it s easy to see why it may be difficult to fi nd the right profession to match your interests. The Degree Plus Certifi cate Series helps you zero in on viable alternatives by consulting with local employers and national labor market data to fi nd careers with the highest demand for graduates with a liberal arts background. TARGETED SKILLS Each certifi cate includes a carefully curated collection of classes designed to provide you with the right skills for your chosen career area. This will ensure that you re only investing your limited time on courses that directly impact your value to the labor market. ENDORSED BY THE UNIVERSITY OF UTAH Degree Plus Certifi cate holders benefit from earning a credential backed by the University of Utah. We re accredited and have a long history of academic excellence. Choosing the University of Utah for your certifi cate program makes a clear statement about your commitment to excellence.

5 5 DO THE MATH. THE BENEFITS ADD UP. SHOUT IT OUT Tools for sharing your new skills. INSTRUCTORS WHO ARE LOCAL EXPERTS Our certifi cate programs are led by local experts; working professionals by day, instructors by night. You ll learn from an experienced crew and gain insights and networking opportunities from the front lines. FAST AND FOCUSED Once you ve got your degree, life comes at you fast. To stay ahead, you need a program that can keep up with the quick pace of the evolving job market. That s why Degree Plus Certifi cates have been designed to be fast and focused. Courses cover specifi c skills that are currently in high demand and most certifi cates can be completed in eight weeks keeping your costs down and your career in the fast lane. MULTI-FACETED ROI Degree Plus Certifi cates are priced competitively and we also offer fi nancial aid and installment payments. Adding targeted skills to your resume not only helps you stand out in a crowd of applicants, but can also provide you with the power to negotiate a higher starting salary. PERSONALIZED CAREER COACHING Once you ve gained essential knowledge and skills, you ve got to be able to convert your new abilities into a job that you love. That s why all of our Degree Plus students receive one-onone career coaching. Your coach will help you connect the dots between your undergraduate degree, your newly minted skills, and the exciting career opportunities that await you. Whether you re entering the job market for the fi rst time, moving forward in your existing profession, or making a career change, Degree Plus is dedicated to helping you set yourself apart by providing you with tools to validate and share your valuable new skills. University of Utah Professional Education Certifi cate University of Utah digital badge All certificates appear on University of Utah official transcripts WHAT ARE DIGITAL BADGES? A digital badge will be awarded upon completion of your Degree Plus Certifi cate. You can share your badge with anyone you d like, wherever you d like: LinkedIn Facebook Twitter <> Via Embedded in a website Digital badges are embedded with meta-data that validate demonstrated knowledge, skills, and other requirements for earning the badge. Employers or others in your network can click on your badge and will be able to view all the details of your achievement.

6 6 OPERATIONS ANALYST Bring an analytical mind, curiosity, and a knack for simplifying the complex to one of today s hottest careers. PROGRAM OVERVIEW WHAT YOU LL LEARN Level Entry / non-credit This non-credit certificate will provide students Tools and skills used to fulfill operations with the skills and knowledge necessary to pursue a career as an operations analyst. analyst job responsibilities Principles, frameworks, and methods Class Format Lecture, projects, guest speakers, case studies, exercises Learn about the role of an operations analyst, career opportunities, and how operations analysts play a critical role in helping for data analysis using Excel Fundamentals of Project and Process Management Commitment 8 weeks / classes meet twice a week (Classes typically held at night) organizations achieve and sustain profitability and growth. Metrics and tools for measuring and analyzing an organization s performance How to Pass Complete capstone, career coaching Communication, presentation, and collaboration skills for Certificates University of Utah certificate, digital badge, transcripts operations analysts Capstone project Scholarships Available

7 7 CONTENT MARKETING & MANAGEMENT Turn your love of social media and storytelling into a fast-moving career with bottom line impact. PROGRAM OVERVIEW WHAT YOU LL LEARN Level Entry / non-credit Content is a powerful business asset that Construct a content marketing strategy to communicates valuable information to achieve business goals. Because of this connection to bottom line profitability, there s a strong demand for content marketing professionals at all organizational levels from entry level to C-suite. connect an organization with its audience Plan and distribute content across multiple channels Use analytics to refine your content strategy and measure its success Class Format Commitment Lecture, projects, guest speakers, case studies 8 weeks / classes meet twice a week with one Saturday lab (Classes typically held at night) This non-credit certificate will prepare students for a career in content marketing Create a content marketing plan for a brand How to Pass Complete capstone, career coaching and management. You ll develop strategic and Harness tools such as WordPress CMS, technical skills related to planning, problem solving, and decision making to deliver content Google Analytics, Facebook Business Manager and Insights, Instagram for Certificates University of Utah certificate, digital badge, transcripts marketing solutions for small and large Business, Twitter, Hootsuite, and others organizations alike. Establish a content calendar and produce and publish multiple forms of content Scholarships Available Leverage digital technology to support your company mission and manage customer conversations across channels Build your own content portfolio in our capstone project

8 8 INSTRUCTIONAL DESIGN Explore one of today s hottest careers for those with creativity, organizational skills, and insatiable curiosity. PROGRAM OVERVIEW WHAT YOU LL LEARN Level Entry / non-credit Learning through social media and mobile technologies is becoming more and more mainstream. As the demand for online training and education grows, the need for Fundamental principles of brain science and evidence-based practice to create effective learning experiences Class Format Lecture, projects, guest speakers, case studies instructional designers will continue to heat up the job market. How to create learning designs that maximize retention and behavioral transfer Commitment 8 weeks plus capstone project / classes meet twice a week (Classes typically held at night) This non-credit certificate will provide students with an introduction to the skills and knowledge needed to pursue a career in instructional Frameworks to judge when and how to use game design principles to enhance training effectiveness How to Pass Complete capstone, career coaching design and e-learning in particular. How to adapt design strategies for different types of content Certificates University of Utah certificate, digital badge, transcripts Tools and techniques to blend multiple modalities into an effective overall training solution Scholarships Available How to follow sound project management principles in order to maximize design/ development efficiency Capstone project

9 DATA ANALYSIS FOR THE MODERN WORKFORCE 9 Transform your passion for numbers and critical thinking into a lifetime of career options. PROGRAM OVERVIEW WHAT YOU LL LEARN Level Entry / non-credit This non-credit certificate program will provide students with the skills and knowledge necessary to pursue careers in data analysis. Students will learn how to develop strategies to collect and organize data, understand the implications of data sets, be given tools and taught methods for effective data entry, make data-driven suggestions, and learn how to effectively present those suggestions and findings to management. Understand data industry terminology Understand how data is used in businesses to promote growth and sustainability Become comfortable using Excel for data analysis Understand best practices for data extraction, cleaning, and organizing Understand applied statistics and its applications in business Learn to interpret, explain, and present data in a publishable format, including data visualization best practices Learn how to analyze data in meaningful and instructive ways Class Format Commitment How to Pass Certificates Scholarships Lecture, projects, guest speakers, case studies 8 weeks plus capstone project / classes meet twice a week with full day capstone class (Classes typically held at night) Complete capstone, career coaching University of Utah certificate, digital badge, transcripts Available Complete a capstone data analysis research project

10 10 DIGITAL COMMUNICATION TOOLS FOR CREATIVE PROFESSIONALS Complete your creative toolbox with a powerful set of skills that can take you anywhere. Level Entry / non-credit PROGRAM OVERVIEW WHAT YOU LL LEARN This non-credit certificate program will Project management and collaboration skills Class Format Lecture, projects, guest speakers, case studies provide students with the skills and knowledge necessary to pursue a career as a creative professional. Design Research and communication skills tailored to creative professionals Commitment 7 weeks / classes meet twice a week with some Saturday labs (Classes typically held at night) Digital Communication Tools for Creative Professionals is a project-based curriculum that teaches digital communication skills in the context of the professional web design and Adobe Creative Suite professional webauthoring tools Dreamweaver, Illustrator, and Photoshop. How to Pass Complete capstone, career coaching development process, using Adobe Creative Cloud tools. Additionally, students will be introduced to one of Adobe s newest products, Experience XD, which focuses on user experience design. Capstone project Students develop these key skills in a spiral each project adds more challenging skills onto the foundation proficiencies. Certificates Scholarships University of Utah certificate, digital badge, transcripts Available Taking this experience beyond just a design workshop, this certificate will also incorporate a thorough introduction to project management skills; using Agile, Scrum and Design Sprint Adobe Creative Suite products are taught to ACA exam standards so students leave the program ready for these respected industry credentials. methodologies throughout the experience.

11 11 CAREER COACHING Convert your abilities to careers that excite you. PAYING FOR DEGREE PLUS Keeping Degree Plus affordable is a priority. That s why we have several programs to help reduce the cost of attendance or assist in paying tuition. We understand that it can often be a challenge to convert the right skills into a job that you love. That s why we ve included one-on-one career coaching for all our Degree Plus students. Your coach will help you connect the dots between your undergraduate degree, your newly minted skills, and career opportunities that excite you! Whether you need help with writing a stand-out resume, getting a professional profile up on LinkedIn, or planning for an informational interview, you ve got an advocate on your side! SCHOLARSHIPS The Degree Plus program offers scholarships to students who cannot afford the full tuition. Apply for scholarships on our website at cate.com. FREE TRY-IT INTRODUCTORY COURSES Not sure if a certificate is right for you? All of our Degree Plus Certifi cates offer a free introductory try-it course to help students determine if the program is a good fit for their goals. Come for the fi rst session, meet the instructors, and fi nd out more about the program in a try-it course. FLEXIBILITY TO FIT YOUR LIFE We understand life can be unpredictable and complicate your schedule. For those needing to put a pause on their education. Design Plus offers you the option to withdraw and fi nish your certifi cate during the next scheduled certifi cate session. Start again at the beginning or pick-up in the middle it s up to you and what will best accomplish your goals! INSTALLMENT PAYMENT PLANS Continuing Education is pleased to be able to offer installment plans to pay for Degree Plus Certifi cates. Find details of our installment plan at cate.com. EMPLOYER TUITION ASSISTANCE With the rapid growth of skills-based certifi cates, many employers are now offering tuition assistance for non-credit certifi cates like Degree Plus especially when backed by an accredited institution like the University of Utah. Check with your Human Resources team to see if this program qualifies. Our team can provide any documentation needed regarding learning outcomes.

12 Because education doesn t end at graduation 1901 E. South Campus Dr. #2174 Salt Lake City, UT FOR MORE INFO proed@continue.utah.edu degreepluscertificate.com Fall 2017

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