Diploma of Digital Media Design
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2 Gain Design Skills for a Cutting-Edge Career Billy Blue s is your introduction to the exciting and exploding worlds of animation, film, TV, video, online, interactive, web, mobile, interface design, user experience design, 3D design, visual effects, concept and character design, environment design, game art, project/production management and strategy. This program offers you a broad foundation in essential digital design skills and concepts including ideas generation, graphic design, 3D design, digital video, motion graphics, web and interactive design. You will graduate with direct design practice experience in animation, interaction design and motion design. Use this course as a way to decide where to focus next, and which specialist digital media design degree to undertake, or as a stepping stone into junior or entry-level role in a digital studio or production house.
3 Course Quick Guide Qualification Title DIPLOMA OF DIGITAL MEDIA DESIGN Study Options Domestic Australian students Full-time Blended* Part-time Blended* *Blended - face to face on campus plus facilitated online Study options Overseas students Full-time Blended* *Blended - face to face on campus plus facilitated online Start Dates February, June, September Course Length Full-time: 1 year Full-time accelerated: 7 months Part-time: 2 years maximum Entry Requirements Year 12 equivalent with ATAR 56. For international applications IELTS 6.0 with no skills band less than 5.5 Finance Options - Domestic Australian students FEE-HELP For full fee paying students, payment options are also available. Special Entry Requirements: Demonstrated ability to undertake study at this level: Work experience, and/or other formal, informal or non-formal study attempted and/or completed, OR Design portfolio (6-10 pieces of original creative work) FEE-HELP is Australian Government s loan scheme for higher education degree courses. It can assist you in paying for all, or part of, your course fees. Repayments commence via the tax system once your income rises above a minimum threshold ($54,126 in ). Just like with any other debt, a FEE-HELP debt is a real debt that impacts your credit rating. Course study requirements Each subject involves 10 hours of study per week, comprising 3 hours of facilitated study and 7 hours self-directed study. Assessment Practical assignments, research projects, presentations and reports Location Sydney Campus Melbourne Campus Brisbane Campus Accrediting body Tertiary Education Quality and Standards Agency (TEQSA) Delivered by CRICOS Course Code Billy Blue College of Design G
4 Dive into a creative industries career as a: Digital agency junior Design / studio intern Production assistant Web content administrator is the perfect stepping stone for an exciting career in digital design or an entry point into one of Billy Blue s Bachelor degrees.
5 Entry Requirements - General Year 12 or equivalent with ATAR 56. Entry Requirements Special Demonstrated ability to undertake study at this level: work experience; and/or other formal, informal or non-formal study attempted and/or completed; and/or design portfolio (6-10 pieces of original creative work) For work experience, the evidence required is: curriculum vitae incorporating job statements / role descriptions. For other formal, informal or non-formal study attempted and/or completed, the evidence required is: formal transcripts or AQF qualification testamur from an accredited institution. If required, applicants need to present a well-considered portfolio that displays individual talent and imagination. An applicant s portfolio should display a high standard of technical presentation. The folio should contain 6-10 pieces of work, with examples drawn from a range of creative practice, including (for example): Drawings, illustrations or 2D art works in various media (e.g. pencil, paint, pastel, gouache); Digital works that combine typography and image generated on a computer; Design work, e.g. websites, animation, 3D environments (actual or virtual), graphic design (logos, posters, flyers, stationery); Personal work like photography, film making, printmaking, craft, fashion or writing; Written statement addressing one piece of work (rationalising the process of idea generation through to realisation). Guidelines for the preparation of portfolios, along with criteria used to assess portfolios, are available at
6 Location, Study Duration and Start Dates This course is delivered at Billy Blue College of Design campuses in Sydney, Brisbane and Melbourne. Billy Blue studio learning facilities provide lively, creative, and multicultural atmospheres where collaboration and co-creation are encouraged. The course can be completed in as little as 24 weeks of full-time study, so you quickly gain skills and experience for a career head start. A 36 week full-time study option or up to 2 years part time are also available. There are three major intakes every year for this course: February, June and September, and up to three mid-term intakes may be available, depending on the course demand.
7 Course Structure Level core subjects Core Subjects Design Fundamentals Design Exploration Experience, Interface, Interaction Time, Space, Motion Drawing for Concept Development Interaction Design Motion Design 3D Design and Animation
8 Subject Descriptors Level 100 ADC100A Design Fundamentals Core This subject introduces students to the fundamental concepts within visual language and the relevant software tools for the digital production of graphic and visual communication. It explores methods for the digital production of visual messages and requires students to practically apply and theoretically understand the fundamental grammar that underpins any graphic language. Students will develop skills in expressing the grammar of visual language, working with design software and creating digital visual outcomes through a combination of theoretical studies, practical workshops, guided demonstrations and exercises. The language of design will be analysed through an examination of historical influences and technological developments. Students will create outcomes that are informed by the language of visual grammar and contextualised within contemporary digital design technology. ADC101A Design Exploration DIG100A DIG101A DIG102A DIG103A DIG104A This subject encourages students to observe, analyse and document the world around them in order to expand their visual design vocabulary. The playful exploration of a variety of fundamental research methods will expand students practical and critical skill sets, enabling them to transform their observations into potential design outcomes and evaluate their engagement with the design process. Students will undertake a series of observational research experiments; recording and analysing each case through a range of media and materials including: drawing, photography, sound, static and time-based media as well as two & three dimensional forms. Students will also be challenged to critically reflect upon their interaction with and response to the cultural context of design. Experience, Interface, Interaction This subject provides an introduction to the fundamental theory and practice of interaction design. Key concepts including experience, interface and interaction are explored, along with fundamental technologies, services and platforms pertinent to the design and production of interactive digital media. Students will also investigate the social, cultural and technological frameworks that inform interaction design and identify the relationships between each. Time, Space, Motion This subject provides an introduction to the fundamental theory and practice of moving image and 3D design and production. Students will be familiarised with a basic set of tools and techniques for creating moving image sequences and 3D visualisations. Fundamental moving image, screen language and spatial design concepts are introduced, and students will use these concepts in conjunction with basic production techniques to communicate and convey narrative. The subject also introduces concept development techniques and materials specific to the development of motion and 3D design outcomes. Drawing for Concept Development This subject develops foundational skills in drawing, visual perception and exploration. Students engage with the practice and theory of various drawing modes, including life and environmental drawing, in order to enrich the concept development process. In addition to developing general visualisation skills students will also work in concept development forms specific to specialist areas of digital media practice. Interaction Design This subject continues the exploration of the theory and practice of interaction design for digital media. The subject covers core research and concept development methods for interaction design. Students will focus on interpreting and structuring information content for interactive non-linear presentation and delivery, and will also focus on visual aspects of interface design and the ways in which visual design affects end-user experience. Motion Design This subject introduces the foundational theory and practice of motion graphic design and
9 DIG105A live action camera production. The unit introduces basic skills in concept development, asset creation, 2D animation and compositing suitable for motion graphic production. The process of developing a live action video piece is also introduced, from pre-production through to post-production, and including fundamental sound design principles. Students will gain basic skills in camera-based production including basics of lighting, sound recording and editing. 3D Design and Animation This subject develops foundational skills in 3D design and animation. Students will undertake character and set design and development exercises, and will generate animated 3D graphic elements. In this way students will develop foundational skills in the principles and techniques of modelling, texturing, lighting and animation required to produce digital 3D characters, environments and props. The subject also explores key concept development stages typical to common 3D design briefs and projects.
10 Billy Blue College of Design Back in 1987 (before Photoshop existed) Sydney design agency Billy Blue Creative was looking for some fresh creative blood to work on their clients projects, so they took the only logical step: to open a design school. What started as a magazine, blossomed into a design agency, then a school and now a university, created by designers for designers. Today Billy Blue College of Design at Torrens University Australia is renowned for its pioneering spirit and high employability rate across a variety of design disciplines, including branded fashion, communication design, digital media design and interior design. Courses are developed by some of the industry s best designers and lecturers who work in leading agencies. Gain Real Industry Experience Billy Blue enjoys a strong connection to the design industry, with opportunities to develop as a professional, work in class on real world projects and grow your own network of industry contacts and clients before you graduate. With internships and work integrated learning programs involving live briefs, students get the opportunity to work with some of Australia s leading design firms. Learn in a Supportive Environment At Billy Blue you get specialist design courses by designers for designers. Industry experts teach and mentor students, showing them the ropes with industryrelevant skills and super handy career advice. Billy Blue lecturers don t just teach; they act as mentors to help you achieve your goals. Committed to your success, your lecturers will work closely with you throughout your study. Classes are kept small, with a maximum of 25 students, to ensure that you get individual attention when you need it. In addition, you have access to industry-standard design computer labs and studio spaces, as well as a well-stocked resource centre to further enrich your learning experience.
11 Graduate with an Impressive Portfolio At Billy Blue, you develop knowledge and skills that are relevant to the industry. You also gain valuable exposure to the industry through the college s internship program and work-integrated learning initiatives, where you have the opportunity to work on commercial projects with external clients. You develop a network of contacts and potential clients as well as a professionalcaliber portfolio what every designer needs to land serious work. and a Career Advantage Employers recognise that Billy Blue graduates are highly creative and competent, and have what it takes to hit the ground running. Design houses and other employers regularly contact Billy Blue when looking to hire, so job opportunities may be communicated directly to you often even before you graduate. Affordable Study Billy Blue Bachelor Degree courses are eligible for FEE-HELP (Australian students only). FEE-HELP is Australian Government s loan scheme for higher education degree courses. It can assist you in paying for all, or part of, your course fees. Repayments commence via the tax system once your income rises above a minimum threshold ($54,126 in ). Just like with any other debt, a FEE-HELP debt is a real debt that impacts your credit rating.
12 Frequently Asked Questions Are Billy Blue qualifications recognised? Yes, all Billy Blue qualifications are government-accredited and nationally recognised. In addition, Billy Blue s close industry links ensure that your Billy Blue qualification is highly respected within the design industry. Is Billy Blue College of Design well known within the design industry? Billy Blue was created by the industry for the industry, and maintains strong industry links. All lecturers are industry practitioners, possessing inside knowledge and experience that they pass on to you. Billy Blue students have previously interned or gained worked experience with top design houses and firms, including: Frost Design Futurebrand Hulsbosch Communications Leo Burnett Landor NetX Pearshop The Distillery The Hub Agency Cornwell Interbrand Aer The college is respected and renowned in the industry - the clear choice for anyone seeking a career in design. Can Billy Blue help me find work after I graduate? The college provides you with the opportunity to seek work experience while you study, and also ensures that you graduate with a professional portfolio that can land you serious work. Design houses and other employers regularly contact Billy Blue when looking to hire, so job opportunities may be communicated directly to you even before you graduate. In addition, Billy Blue hosts a graduate exhibition that is attended by top professionals in the design and advertising industries students have been known to get calls from prospective employers following the exhibition.
13 Is Recognition of Prior Learning (RPL) available? Yes, RPL is available upon academic approval. Are any payment options or financial assistance available? Billy Blue Bachelor Degree courses are eligible for FEE HELP (Australian students only). FEE-HELP is Australian Government s loan scheme for higher education degree courses. It can assist you in paying for all, or part of, your course fees. Repayments commence via the tax system once your income rises above a minimum threshold ($54,126 in ). Just like with any other debt, a FEE-HELP debt is a real debt that impacts your credit rating. Where are Billy Blue campuses located? Billy Blue College of Design at Torrens University Australia has campuses located in Sydney, Brisbane, Melbourne and Perth. All campuses are centrally situated, close to public transport and cultural/commercial precincts enabling ease of access and connection to services. What are the enrolment dates for the courses? There are three major intakes per year for each Billy Blue course, plus special, midterm intakes may also be available. You can enrol anytime during the year and start in the semester of your choice. However, do note that there is a maximum of 25 students per class so it s important you enrol early to secure your place. Contact your consultant now for information on available spots in the next intake. What equipment and software will I need? All students require a laptop. Branded Fashion Design students who own a Mac will need a dual boot functionality and access to Windows Operating System (Windows XP or higher; Windows 8 highly recommended) and Microsoft Excel. Hardware minimum specs: Mac Mac OS X Mountain Lion or higher (64 bit intel operating system) Multicore Intel processor (Dual core i5 minimum) 8GB RAM 500GB hard drive 1GB graphics processor PC Windows 7 or higher Multicore Intel processor (Dual core i5 minimum) 14-inch screen or larger or a minimum resolution of1400x900 pixels 8GB RAM 500GB hard drive 1GB graphics processor
14 Software requirements: Adobe Creative Cloud (Student and Teacher Edition). Occasional use of Autodesk Maya (2012 or later version) Final Cut Studio 7 or later version Microsoft Office (Home and Student suite) 2010 or later version We recommend students purchase a subscription membership with Adobe Creative Cloud (Student and Teacher Edition). We suggest the Complete Student version, which is heavily discounted and provides full access to all Adobe applications. At time of writing, it is advertised at $14.99/month. For more detail, visit Australian Adobe site: Please Note: Internet access is required for software activation and validation of subscription, as well as to online services. Maya has a number of additional system requirements please check the vendor websites for latest details before purchasing a computer if you want to run this software.
15 Contact Us Billy Blue Sydney Campus Level 1, Mountain Street Ultimo NSW Australia 2007 Billy Blue Brisbane Campus 90 Bowen Terrace Fortitude Valley QLD Australia 4006 Billy Blue Melbourne Campus 595 Little Collins Street Melbourne VIC Australia 3000 Billy Blue Perth Campus 19 Aberdeen Street Northbridge WA Australia 6003 Torrens University Australia, ABN Trading as Billy Blue College of Design CRICOS 03389E Information provided in this brochure is correct at the time of publication and is subject to change without notice. Date: May 2016 Version: 1
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