Lionbridge 2014 Global Training and Development Survey Survey Results

Transcription

1 Lionbridge 2014 Global Training and Development Survey Survey Results

2 Introduction We live in a knowledge economy where a skilled workforce and educated audience are key components to enterprise-wide success. A globally dispersed workforce adds logistical challenges to training efforts, but enabling technologies promise to reduce the difficulties faced by learning organizations. So how are organizations evolving their learning strategies and practices to meet growing global development needs? What technologies have been embraced by learning leaders and audiences, and what are the greatest challenges to success? More than 350 individuals from across 40 countries participated in Lionbridge s 2014 Global Training and Development Survey during a two-week period in February We invite you to share in their insights Lionbridge l Page 1

3 Summary of Findings Global organizations continue to leverage technology-based training delivery methods to make integrated capability development a reality. In 2014, elearning and curriculum development will be top areas for investment, as cited by 67% and 62% of respondents, respectively. Investment in blended learning will slightly outpace traditional instructor-led training (ILT), 58% to 56%. Trailing but still at significant interest levels, are instructional design, mobile learning, video, and needs assessments. How organizations prioritize their efforts is split between a continuation of existing strategies and in response to market realities and corporate strategies. Most learning strategies are still created and executed from corporate headquarters. Nearly two-thirds of respondents indicated they follow a centralized global development strategy developed in the corporate office, with one-quarter following a decentralized strategy with regionally-developed programs, and 12% citing other approaches. Improving learning effectiveness is the chief issue faced by respondents, with expanding learning resources and increasing consistency of global service delivery rounding out the top three challenges. Eighty percent of organizations identified employees as their primary learning consumers. Unsurprisingly, the sales function was the most-cited group for employee development. Learning audiences were not limited to internal employee groups, however, with more than one-third of respondents identifying customers as an additional target audience. The push for curriculum development, blended learning, and alternative modalities was reflected in technology preferences. Learning management systems (LMS/LCMS), video, and virtual classrooms were the top technologies used in delivery, with additional support from audio, authoring tools, and computer-aided assessments. Organizations identified a variety of providers for their LMS and authoring tool needs, identified and selected from both traditional partnership channels as well as social networks and communities. Eighty percent of organizations identified employees as their primary learning consumers. 80% Learning management systems (LMS/LCMS), video, and virtual classrooms were the top technologies used in delivery, with additional support from audio, authoring tools, and computer-aided assessments Lionbridge l Page 2

4 Survey Questions Question 1: In which areas of Training & Development do you plan to invest in 2014? No one-size-fits-all approach. Organizations are taking a multipronged approach to their training and development investments for More than half of respondents selected elearning (67%), curriculum development (62%), blended learning (58%), and instructor-led training (56%) as areas for investment in % 23.6% CURRICULUM DEVELOPMENT ALL OTHERS (MEAN) 62.1% BLENDED LEARNING 57.8% 55.6% Possibly reflecting an increase in a holistic approach to learning, more than one-third of participants indicated instructional design (47%), mobile learning (38%), video (39%), and learning needs assessment (37%) as investment areas. Given their global learning audiences, more than one-quarter of respondents identified localization (26%) and translation (29%) as investment areas for STORYBOARDING 37.6% MOBILE LEARNING 36.8% LEARNING NEEDS ASSESSMENT INSTRUCTOR-LED TRAINING 46.7% INSTRUCTIONAL DESIGN Of note: Larger organizations, with over 10,000 employees, plan to invest in elearning (75%), curriculum development (73%), blended learning (65%), and translation (36%). Smaller companies (under 2,000 employees) are more interested in video (42%), learning needs assessments (39%), and mobile performance support apps (22%), but were less interested in investing in other areas. Given their global learning audiences, more than one-quarter of respondents identified localization (26%) and translation (29%) as investment areas for Lionbridge l Page 3

5 Question 2: What is driving the prioritization of the programs identified in the previous question? Prioritizing development investment. Over half (52%) of the respondents indicated they are following an existing training and development strategy. Almost 20% linked changes in their program prioritization to changes in their organization s strategic plan, while 18% were reacting to industry trends. Another 10% found their priorities impacted by economydriven budget reductions. Of note: Respondents who are investing based on industry trends (18%) are less likely to invest in all areas, except mobile learning, mobile performance support apps, and production services and translation. Companies facing a change in strategic focus (20%) are planning to invest more in video (47%), mobile learning (47%), localization (31%) and translation (31%), mobile performance support apps (25%), and augmented reality (8%). CONTINUATION OF AN EXISTING STRATEGY STRATEGIC FOCUS OF THE COMPANY HAS CHANGED REACTION TO INDUSTRY TRENDS REDUCED BUDGET DUE TO ECONOMIC CONDITIONS 52.4% 19.7% 18.0% 10.0% Question 3: What are your greatest challenges (internal and external)? Ranked 1-8 in order of impact. Delivering greater value, faster and cheaper. Learning organizations want to improve the quality, impact, and reach of their programs. When asked to rank their most pressing training and development challenges, improving learning effectiveness was the number one concern, followed by expanding learning resources, and improving the consistency of service delivery. The weighted rankings are as follows: 1. Improving learning effectiveness 2. Expanding library of content and training programs 3. Consistency of service delivery across a globalorganization 4. Reducing development cycle times 5. Increasing product knowledge amongst customers 6. Reducing development costs 7. Global adoption of existing programs 8. Addressing region-specific cultural issues andexpectations IMPROVING LEARNING EFFECTIVENESS EXPANDING LIBRARY OF CONTENT AND TRAINING PROGRAMS CONSISTENCY OF SERVICE DELIVERY ACROSS A GLOBAL ORGANIZATION REDUCING DEVELOPMENT CYCLE TIMES INCREASING PRODUCT KNOWLEDGE AMONGST CUSTOMERS REDUCING DEVELOPMENT COSTS GLOBAL ADOPTION OF EXISTING PROGRAMS ADDRESSING REGION-SPECIFIC CULTURAL ISSUES AND EXPECTATIONS Lionbridge l Page 4

6 Question 4: Which of the following best describes your organization s approach to Training and Development? Hub and spoke approach to development. Over 60% of participating organizations are relying on a centrally-driven global training and development strategy. Programs are conceived in the corporate headquarters, and delivered virtually and live with varying levels of localization. One-quarter of participating organizations use a decentralized strategy regionally developed programs that are connected to overall strategic goals. Twelve percent of respondents identified their programs as neither centralized nor decentralized. CENTRALIZED GLOBAL STRATEGY DEVELOPED IN OUR CORPORATE OFFICE 25.4% 62.7% 12% OTHER DECENTRALIZED STRATEGY WITH PROGRAMS DEVELOPED REGIONALLY Of note: Centralized and decentralized training and development organizations plan for localization and translation investment at roughly the same rates, with spending on localization (25% for centralized; 28% for decentralized) slightly outpaced by translation (28% for centralized; 29% for decentralized). Question 5: What is your target audience for training content? Serving internal and external customers. Over 80% of participants identified Employees as their target audience for training content, with 28% identifying Sales and 15% identifying HR as distinct target groups. Customers were cited by 35% of respondents as additional learning consumers, along with Other (12%). HUMAN RESOURCES 14.5% CUSTOMERS 34.8% EMPLOYEES 82.3% SALES 27.9% OTHER 11.7% Of note: Decentralized organizations show a preference for customers and business development, gearing their content towards customers (42% decentralized vs 31% centralized) and sales (33% decentralized vs 27% centralized) Lionbridge l Page 5

7 Question 6: What technologies do you use to deliver training programs? Tech-enabled delivery goes the distance. Learning Management Systems (75%) and virtual classrooms (73%), as powered by Citrix, WebEx, etc., were the overwhelming favorite technologies for participants. Additionally, the use of video (62%), audio (53%), computer-aided assessments (48%), and authoring tools (47%) were also widely used. Mobile content (mlearning) adoption is growing as cited by 22% of respondents, and ten percent reported using electronic performance support systems (EPSS). Of note: Decentralized organizations use fewer technologies to deliver their programs, but have higher rates of EPSS (12%) and mobile content (25%) usage than centralized learning organizations (8% EPSS and 2% mobile content, respectively). LMS usage was high by both centralized (76%) and decentralized (67%) organizations. However, less than ten percent of those who characterized their organizational learning strategy as other used an LMS. LEARNING MANAGEMENT SYSTEM (LMS OR LCMS) 74.9% VIRTUAL CLASSROOMS (WEBEX, CITRIX, ETC) 72.7% VIDEO 62.4% AUDIO 52.7% COMPUTER-AIDED ASSESSMENT 47.9% AUTHORING TOOL 46.7% MOBILE CONTENT / MLEARNING 21.9% ELECTRONIC PERFORMANCE SUPPORT SYSTEM (EPSS) 10.0% Question 7: If you use a Learning Management System, which do you currently use? Learning frameworks and networks. Survey participants identified over one dozen LMS providers as partners, with Skillsoft (12%) cited most often. With significant options for LMS providers and interfaces, there is no runaway system preferred by our survey participants. Other top providers included leading corporate (for U.S.-based organizations) providers Saba (10%), Oracle/PeopleSoft (10%), SumTotal (9%), Moodle (9%) and Cornerstone (9%). Mid-pack, Plateau Systems (8%), Blackboard (6%), and Taleo (6%) were followed by the less-popular Element K (2%), Silkroad Technologies (1%), and Outstart (<1%). OTHER SKILLSOFT ORACLE/PEOPLESOFT ELM SABA CORNERSTONE MOODLE SUMTOTAL PLATEAU SYSTEMS BLACKBOARD TALEO ELEMENT K SILKROAD TECHNOLOGIES OUTSTART 42.1% 12.1% 9.8% 9.8% 8.8% 8.8% 8.8% 8.1% 6.1% 5.7% 1.7% 1.0% 0.7% 2014 Lionbridge l Page 6

8 Question 8: Which authoring and design tools does your company currently use? DIY design. To facilitate their curriculum design efforts, many organizations have developed internal development capability, made possible by affordable, high-quality authoring and rapid design tools. In contrast to the LMS questions, respondents indicated some clear preferences for authoring and design tools. 1.7% RAPID INTAKE OTHER ARTICULATE CAMTASIA 38.8% Adobe Captivate was the most-cited tool, at 54%, followed by Articulate (39%), and TechSmith Camtasia (30%). Additional tools indicated include Lectora (14%) and Brainshark (13%) and unspecified other tools (30%). 30.2% 14.3% LECTORA 54.1% BRAINSHARK 13.0% 29.9% CAPTIVATE Question 9: How do you research and identify vendors for outsourcing learning services? High tech, high touch. Unsurprisingly, direct communication from vendors was the most-cited approach to identifying learning partners at 59%. Other traditional channels including industry associations (41%) and tradeshows and conferences (34%) were also cited. However, industry-specific social networks and communities have nearly as much impact as their traditional counterparts with 35% of respondents citing them. Media (14%) and unspecified other (18%) were also influencers. 59.0% DIRECT COMMUNICATION FROM VENDORS 34.5% INDUSTRY 34.2% TRADESHOWS/ CONFERENCES 41.3% INDUSTRY ASSOCIATIONS SPECIFIC SOCIAL NETWORKS AND COMMUNITIES 18.2% OTHER 13.7% MEDIA 2014 Lionbridge l Page 7

9 Audience Demographics Question 10: In what country are you located? 351 individuals from across 40 countries participated in this survey. 4.0% 79.2% 1.4% 0.9% 0.9% UNITED STATES 79.2% CANADA 4.0% INDIA 1.4% UNITED KINGDOM 1.4% CROATIA 0.9% NETHERLANDS 0.9% BRAZIL 0.6% CHINA 0.6% FRANCE 0.6% IRELAND 0.6% ISRAEL 0.6% RUSSIA 0.6% SWEDEN 0.6% OTHER 7.8% 1.4% Question 11: How many employees are in your organization? Fewer than 2,000 employees: 120 (34.2%) Between 2,000 5,000 employees: 59 (16.8%) Between 5,000 10,000 employees: 48 (13.7%) More than 10,000 employees: 124 (35.3%) FEWER THAN 2,000 BETWEEN 2,000-5, % 16.8% BETWEEN 5,000-10, % MORE THAN 10, % 2014 Lionbridge l Page 8

10 Question 12: What is your organization s primary industry? Participants organizations represented more than two dozen industries, including professional services, IT, higher education, financial services, healthcare, manufacturing, pharmaceuticals, retail, and telecommunications. OTHER 13.1% HEALTHCARE / MEDICAL 9.4% FINANCE / BANKING / INSURANCE 8.8% EDUCATION 6.3% COMPUTERS (HARDWARE, DESKTOP SOFTWARE) 5.7% BUSINESS / PROFESSIONAL SERVICES 5.1% MANUFACTURING 0.5% About Lionbridge Lionbridge enables more than 800 world-leading brands to increase international market share, speed adoption of products and effectively engage their customers in local markets worldwide. Using our innovative cloud technology platforms and our global crowd of more than 100,000 professional cloud workers, we provide translation, online marketing, global content management and application testing solutions that ensure global brand consistency, local relevancy and technical usability across all touch points of the customer lifecycle. Contact Us: Sales: To learn more about Lionbridge s Training & Development capabilities: To learn more, visit Lionbridge l