E-merging Enrollment Management Issues in an E-learning Environment: E-ffective online policies and practices

Transcription

1 E-merging Enrollment Management Issues in an E-learning Environment: E-ffective online policies and practices Presenters: Kelly Brooks, Admissions and Transfer Officer, Capella University Barbara Keener, Core Faculty, School of Education, Capella University 1

2 Administrative Perspective Kelly Brooks, MPA Admissions and Transfer Officer 2

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4 Who we are Online Accredited* by The Higher Learning Commission and a member of the North Central Association of Colleges and Schools Based in the Capella Tower in downtown Minneapolis, Minnesota Founded in 1993 as The Graduate School of America 1999: Became Capella University Enrollment exceeded 1000 Today: Graduate & undergraduate degrees More than 39,000 adult students Approximately 20,000 alumni *Capella University is accredited by The Higher Learning Commission and is a member of the North Central Association of Colleges and Schools (NCA), Capella University, Capella Tower, 225 South Sixth Street, Ninth Floor, Minneapolis, MN 55402, CAPELLA ( ), 4

5 Academic overview 44 degree programs 136 graduate and undergraduate specializations 17 certificate programs 1,570 non-faculty staff (such as academic advising, enrollment services, information technology, institutional research, financial aid) More than 1,350 faculty members in 47 states and 5 foreign countries (82% hold a doctoral degree) Students from 50 states and 59 other countries 5

6 Student profile Gender 74% female Military 13% 26% male Enrollment 6% full-time 94% part-time Urban/Rural 84% urban 16% rural Avg. Age 39 (range is 19-89) Program enrollment 21% bachelor s 1% certificate 47% master s Ethnicity 31% doctoral 53% learners of color 47% white, non-hispanic 6

7 Where Capella s students come from Recruitment at Capella Online searches Referrals from learners and alumni Relationships with leading employers More than 175 leading companies, including Johnson & Johnson, U.S. Bank, and Farmers Insurance Group More than 500 corporations, small businesses, and community colleges also recognize Capella quality and invest in their employees through educational programs. Ranked among top 20 Military-Friendly Colleges and Universities, by Military Advanced Education Magazine. 7

8 How we do it Systems/Tools: PeopleSoft (SIS) Customer Relationship Management (CRM) Singularity (document management) Phone (high tech, Polycom software) Intranet (job aids) SharePoint Online Academic Plan Blackboard/Web CT: course platform iguide (online campus) Forms, policies, procedures 8

9 How we do it Services: University Operations: one-stop call center for customer service Technical Support Library Academic Advising Financial Aid Enrollment Services Optional introduction course LEO Career Center Disability Services Armed Forces & Veterans Support Writing Center 9

10 Innovation Processes: iguide Portal Transcript request on behalf of applicants Transfer course evaluations in 2 or 3 days from transcript receipt Course pre-registration (approximately 45% of total) Vendors/outsourcing: diploma printing and kitting, transcripts, letters National Student Clearinghouse for enrollment verifications 10

11 Faculty Perspective Barbara Keener, PhD School of Education, Enrollment Management Leadership in Higher Education 11

12 Faculty foibles, follies, and fortes Effective enrollment management-based practices for online teaching and learning Recruitment Registration & enrollment Retention & student success Learning and career outcomes 12

13 Recruitment Program-based recruitment and venues Professional organizations Practitioner ties Student and alumni connections Community activities 13

14 Registration and enrollment Learning and degree enablers Student welcome and orientation Very early alert Resource for institutional discussions Curriculum, degree, and course planning Scholar-practitioner approach Career guidelines 14

15 The courseroom 15

16 Retention and student success Additional enablers Inclusive interactivity Visibility University services and referrals Active faculty participation in university colloquia and other residencies 16

17 A leader in learning and career outcomes Transparency by Design initiative Enables prospective adult students to compare graduates results what they learn and how it affects their career Program curriculum designed around essential learning outcomes CapellaResults.com 17

18 Navigating the Online University 18

19 Navigating the online university Student experiences Registration, library, advising, financial aid Graduation & commencement Level of connection to the university Interactions in and out of class 19

20 Academic experience Academic rigor Course schedule/location Lecture format Exams and learning assessments Faculty availability 20

21 Awards and Recognitions 21

22 Reasons students feel confident in their Capella education Only university to offer an Enrollment Management master s degree specialization and post-master s certificate that includes certification from Noel-Levitz Only university to offer master's and PhD degree specializations that include ROI certification in the Phillips ROI MethodologyTM High quality education designed for adult, working professionals 22

23 A sample of program-specific accreditations National Council for Accreditation of Teacher Education Capella s School of Education is recognized in the K 12 field with the standard of excellence in teacher preparation through its NCATE accreditation. Council for Accreditation of Counseling and Related Education Programs Recognized by the Council for Higher Education Accreditation (CHEA), CACREP provides leadership and promotes excellence in professional preparation through the accreditation of counseling and related educational programs. It accredits graduate-level programs in the professional counseling field. National Center for Excellence in Information Assurance Education Capella has been designated a National Center of Academic Excellence in Information Assurance Education by the National Security Agency and the U.S. Department of Homeland Security. This is recognition from the U.S. Government for our role in securing our Nation's information systems. 23

24 Awards and Recognition Council for Higher Education Accreditation 2010 Award for Outstanding Institutional Practice in Student Learning Outcomes Capella University is the first online university to receive the CHEA award, given based on four criteria: articulation and evidence of Top 20 Military-Friendly Award outcomes; success regard to outcomes; information to the public Named a 2010 Top with Military-Friendly Colleges and Universities about outcomes; and useadvanced of outcomes for educational improvement. Honoree in by Military Education magazine for the fourth consecutive year. Capella was chosen for the honor based on its student feedback, degree programs, and military-friendly policies. Capella has also been recognized by the Minnesota Capella a preferred provider of highergovernor education forpawlenty the FBI as a NationalisGuard and former Minnesota Tim National Academy Associatesfor (FBINAA). Yellow Ribbon organization its support of military servicemembers and military family members. In addition, Capella s Distinguished Speaker Series has featured leaders such as: Colin Powell Suze Orman David Gergen Madeleine Albright 24

25 Thank You! 25

26 Questions? 26