Take Home SM, Brand, and Caper Management Course Syllabus

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1 PAGE 1 OF 13 Learn to develop and lead a successful Take Home and Brand Team. A strong Take Home and Brand Team will positively influence the Future Professional learning experience and the guest experience. This course provides important information and tools to empower staff members to share their expertise in product usage, professional recommendations, and merchandising, and to manage the overall branded image of the school. This course consists of six learning units that combine live e-meetings, discussions, learning activities, assignments, and knowledge assessments to empower the participants to confidently lead their school s team members in the successful implementation of Guide 7: Take Home SM, Brand, and Caper Management and the Take Home and Brand Team. The course includes: UNIT 1: Leading the Paul Mitchell Brand UNIT 2: Caper Event and Caper Management UNIT 3: Take Home and Brand Leader UNIT 4: Building and Managing the Take Home and Brand Team UNIT 5: Managing Take Home Inventory and Budgets UNIT 6: Take Home and Brand Resources and Reports COURSE SCHEDULE: E-MEETINGS AND DUE DATES UNIT 1: Leading the Paul Mitchell Brand Live e-meeting: Wednesday, August 10, 2016, 9:00 a.m. (PST) Grading closes: Friday, August 26, 2016, 8:00 p.m. (PST) UNIT 2: Caper Event and Caper Management Live e-meeting: Wednesday, August 31, 2016, 9:00 a.m. (PST) Grading closes: Friday, September 16, 2016, 8:00 p.m. (PST) UNIT 3: Take Home and Brand Leader Live e-meeting: Wednesday, September 21, 2016, 9:00 a.m. (PST) Grading closes: Friday, October 7, 2016, 8:00 p.m. (PST) UNIT 4: Building and Managing the Take Home and Brand Team Live e-meeting: Wednesday, October 12, 2016, 9:00 a.m. (PST) Grading closes: Friday, October 28, 2016, 8:00 p.m. (PST) UNIT 5: Managing Take Home Inventory and Budgets Live e-meeting: Wednesday, November 2, 2016, 9:00 a.m. (PST) Grading closes: Friday, November 25, 2016, 8:00 p.m. (PST) UNIT 6: Take Home and Brand Resources and Reports Live e-meeting: Wednesday, November 30, 2016, 9:00 a.m. (PST) Grading closes: Friday, December 23, 2016, 8:00 p.m. (PST) Final project due: Friday, December 23, 2016, 8:00 p.m. (PST)

2 START HERE! Take Home SM, Brand, and Caper Management COURSE PREPARATION PAGE 2 OF 13 q w e r t y u Read the welcome packet and register your account on the e-learning site. One week prior to the start of the course, each participant will receive an from webinars@paulmitchell.edu containing the welcome packet that outlines the registration process and provides a short e-learning site tour. Please download and read the welcome packet as soon as received as it contains steps that must be completed before the course start date. Watch the e-learning site tour tutorial. Once you are registered and logged in, watch a short tour on how to navigate and learn on the site. Locate this tutorial and other important information under the Welcome to the Take Home, Brand, and Caper Management Course module. Register for all live training sessions on the home page on the e-learning site. Download and print or save the Take Home SM, Brand, and Caper Management. Download and print or save Guide 7: Take Home SM, Brand, and Caper Management. Preview the entire guide prior to attending the first live e-meeting on Wednesday, August 10, Download and print or save the Paul Mitchell Branding and Merchandising Guide. Preview the entire guide prior to attending the first live e-meeting on Wednesday, August 10, Download and save My Success Checklist to your computer for use in your school and course assignments. Note: Locate the above items #4 7 on The HUB under Guide 7. COURSE MENTOR MEETINGS AND COMMUNICATION Accessing live e-meetings: It is important to accept the course invitation and register on the course site prior to the first live e-meeting. To log on to the site, go to Registration for all live e-meetings may be accessed on the course home page. Communicating with your course mentors: your course mentors via the e-learning site with any questions prior to the start of the course. Locate capabilities on the left navigation pane of the site. Locate your mentor s name on the drop-down menu on the . Mesh Lenaburg, Cutting Specialist, Paul Mitchell The School Sherman Oaks; coauthor of Guide 7: Take Home SM, Brand, and Caper Management Kate Russell, National Caper Specialist, Paul Mitchell Advanced Education Barbara Toberman, Director of School Marketing, John Paul Mitchell Systems ; National Sales Team, Paul Mitchell Advanced Education; coauthor of Guide 7: Take Home SM, Brand, and Caper Management CJ Rebecky, Enrollment Specialist; brand, Take Home, and merchandising leadership, Paul Mitchell The School Pasadena Bridget Kirby, Visual Merchandising Manager, John Paul Mitchell Systems

Mesh is an Advanced Academy cutting team member and views product knowledge as a vital aspect of education in the industry as it builds service guest relationships and creates healthy, beautiful hair.

now Paul Mitchell The School Provo. She has done print work and TV commercials, owned a successful salon, and served as a Paul Mitchell National Educator and Platform Artists Club (PAC) team member.

3 PAGE 3 OF 13 Mesh Lenaburg, Advanced Academy cutting team; Cutting Specialist, Paul Mitchell The School Sherman Oaks; coauthor of Guide 7: Take Home SM, Brand, and Caper Management Mesh Lenaburg is a homegrown Paul Mitchell Schools graduate who joined Paul Mitchell Schools in Her strengths in education include The Cutting System, Take Home and Brand Team, and product knowledge. Mesh is an Advanced Academy cutting team member and views product knowledge as a vital aspect of education in the industry as it builds service guest relationships and creates healthy, beautiful hair. Kate Russell, National Caper Specialist, Paul Mitchell Advanced Education Kate Russell worked for five years as a Brocato National Educator before becoming a Learning Leader at Von Curtis Academy, now Paul Mitchell The School Provo. She has done print work and TV commercials, owned a successful salon, and served as a Paul Mitchell National Educator and Platform Artists Club (PAC) team member. Kate has been integral in color curriculum development and program implementation, including The Cutting System DVD program. She is a breast cancer survivor and avid fundraiser for Susan G. Komen for the Cure. Barbara Toberman, Director of School Marketing, John Paul Mitchell Systems; National Sales Team, Paul Mitchell Advanced Education; coauthor of Guide 7: Take Home SM, Brand, and Caper Management Barbara Toberman has decades of experience in the beauty industry and extensive knowledge and training in its artistic, technical, and business aspects. She served for five years as Paul Mitchell brand manager at Professional Salon Concepts in Illinois with a focus on sales leadership and salon business management. Since joining the Paul Mitchell Schools family, she has focused on sales leadership and strategic development and implementing sales and marketing support for the schools on behalf of John Paul Mitchell Systems.

He supports and coaches Future Professionals on their Take Home recommendation, sales, and product knowledge skills and career and school goal game planning, including to attend the Caper event.

4 PAGE 4 OF 13 CJ Rebecky, Enrollment Specialist and brand, Take Home, and merchandising leadership, Paul Mitchell The School Pasadena CJ Rebecky joined the Paul Mitchell Schools network in 2007 as a Sales Leader and Caper Specialist, focusing on Take Home and branding. He is currently the Enrollment Specialist at Paul Mitchell The School Pasadena. He supports and coaches Future Professionals on their Take Home recommendation, sales, and product knowledge skills and career and school goal game planning, including to attend the Caper event. Bridget Kirby, Visual Merchandising Manager, John Paul Mitchell Systems Bridget Kirby is a visual merchandising leader with over 12 years of experience with national and global retailers in store design, visual merchandising, marketing, and the guest experience. Bridget creates, directs, and implements the visual experience in salons, schools, and stores at John Paul Mitchell Systems, including product merchandising, planograms, visual standards, store design, window displays, and signage direction. Bridget loves being a part of the John Paul Mitchell Systems family and aims to continually evolve the guest experience to reflect its iconic brand.

5 PAGE 5 OF 13 UNIT 1: LEADING THE PAUL MITCHELL BRAND This unit provides an overview of the Take Home and Brand Leader rewards and responsibilities and the role every school plays in upholding the brand standards. It also focuses on service marketing and merchandising, two elements that strongly support Take Home sales and recommendation skills. PREVIEW: Download and review the following items prior to the live e-meeting: Locate the following items on The HUB under Guide 7: Guide 7: Take Home SM, Brand, and Caper Management, chapter 1, Leading the Paul Mitchell Brand Paul Mitchell Branding and Merchandising Guide LEARN AND SHARE: Please join our live e-meeting: Live e-meeting Get Your Take Home On! This session will support your success for the entire course and allow you to look at Take Home merchandising through a professional s eyes. The session hosts are: Mesh Lenaburg, Cutting Specialist, Paul Mitchell The School Sherman Oaks, and coauthor of Guide 7: Take Home SM, Brand, and Caper Management Barbara Toberman, Director of School Marketing, John Paul Mitchell Systems; National Sales Team, Paul Mitchell Advanced Education; coauthor of Guide 7: Take Home SM, Brand, and Caper Management Bridget Kirby, Visual Merchandising Manager for John Paul Mitchell Systems Session focus: Importance of the Take Home and Brand Leader Service marketing Branding and merchandising WATCH: Watch the following video for inspiration on Take Home: Plugged In > Education > Professional Development > Business Revolution Take Home TEST AND APPLY YOUR KNOWLEDGE: Complete the following assignments: Quiz: Complete the 10-question quiz located on the e-learning site. You have two attempts to complete each quiz. Your highest score will be used for grading. Assignment 1: Group discussion: Share your answers to the following questions and interact with a minimum of two other schools on their responses: How will you use the Business Revolution Take Home video in your school? Identify two key aspects you learned about merchandising from Bridget. Assignment 2: Upload the My Success Checklist for Guide 7: Take Home SM, Brand, and Caper Management, chapter 1, Leading the Paul Mitchell Brand.

6 PAGE 6 OF 13 UNIT 2: CAPER EVENT AND CAPER MANAGEMENT This unit focuses on developing your knowledge and facilitation skills in leading Caper for your school. Learn about the Caper event, preplanning, and how to access important information and resources needed to lead a successful Caper event. PREVIEW: Download and review the following items prior to the live e-meeting: Locate the following items on The HUB under Guide 7: Guide 7: Take Home SM, Brand, and Caper Management, chapter 6, Caper Event LEARN AND SHARE: Please join our live e-meeting: Live e-meeting Everything You Always Wanted to Know About Caper The session hosts are: Kate Russell, National Caper Specialist, Paul Mitchell Advanced Education CJ Rebecky, Enrollment Specialist; brand, Take Home, and merchandising leadership, Paul Mitchell The School Pasadena Session focus: Importance of Caper Creating a Caper plan Leading Caper from A Z WATCH: Watch the following video for Caper inspiration: Plugged In > Caper > Caper 2016 Happy Face Video TEST AND APPLY YOUR KNOWLEDGE: Complete the following assignments: Quiz: Complete the 10-question quiz located on the e-learning site. You have two attempts to complete each quiz. Your highest score will be used for grading. Assignment 1: Group discussion: Share your answers to the following questions and interact with a minimum of two other schools on their responses: How does the Caper 2016 Happy Face video inspire you to engage and involve the Future Professionals? How would you describe the Caper event to one of your Future Professionals? Assignment 2: Upload the My Success Checklist for Guide 7: Take Home SM, Brand, and Caper Management, chapter 6, Caper Event.

7 PAGE 7 OF 13 UNIT 3: TAKE HOME AND BRAND LEADER This unit focuses on all information you need to know to be an amazing Take Home and Brand Leader, including product education for the Take Home and Brand Team, Learning Leaders, staff, and Future Professionals. Explore the lesson plans and resources to be used to lead and train your team. PREVIEW: Download and review the following items prior to the live e-meeting: Locate the following items on The HUB under Education > Professional Development Files > Product Knowledge Folder: Core Product Knowledge Lesson Plans 1 6 Adaptive/Creative Product Knowledge Lesson Plans 1 10 Locate the following items on The HUB under Guide 7: Guide 7: Take Home SM, Brand, and Caper Management, chapter 2, Take Home and Brand Leader Take Home and Brand Leader job description LEARN AND SHARE: Please join our live e-meeting: Live e-meeting Lead Now Join the ultimate get started session for Take Home and Brand Leaders. The session hosts are: Mesh Lenaburg, Cutting Specialist, Paul Mitchell The School Sherman Oaks, and coauthor of Guide 7: Take Home SM, Brand, and Caper Management Barbara Toberman, Director of School Marketing, John Paul Mitchell Systems; National Sales Team, Paul Mitchell Advanced Education; coauthor of Guide 7: Take Home SM, Brand, and Caper Management Session focus: Take Home and Brand Leader roles and responsibilities Maximizing the Paul Mitchell Product Guide Workbook Learning Leader, staff, Take Home and Brand Team, and Future Professional product knowledge education WATCH: Watch the following video to learn about how Paul Mitchell products are developed: Plugged In > Education > Professional Development > Product Innovation Center Tour TEST AND APPLY YOUR KNOWLEDGE: Complete the following assignments: Quiz: Complete the 10-question quiz located on the e-learning site. You have two attempts to complete each quiz. Your highest score will be used for grading. Assignment 1: Group discussion: Share your answers to the following questions and interact with a minimum of two other schools on their responses: Identify two key aspects you learned from the Product Innovation Center Tour video. What is your favorite activity from the Adaptive/Creative Product Knowledge Lesson Plans 1 10? Assignment 2: Upload the My Success Checklist for Guide 7: Take Home SM, Brand, and Caper Management, chapter 2, Take Home and Brand Leader.

8 PAGE 8 OF 13 UNIT 4: BUILDING AND MANAGING THE TAKE HOME AND BRAND TEAM Learn how to successfully create and lead the Take Home and Brand Team using step-by-step directions and resources to recruit, train, and lead the team. This unit includes detailed descriptions of the Take Home and Brand Team member roles and activities and how to create add-on value for the Future Professionals during their time in school. PREVIEW: Download and review the following items prior to the live e-meeting: Locate the following items on The HUB under Guide 7: Guide 7: Take Home SM, Brand, and Caper Management, chapter 3, Building and Managing the Take Home and Brand Team Take Home and Brand Leader Master Calendar Take Home and Brand Leader Master Calendar (blank) Take Home and Brand Team Program Announcement Take Home and Brand Team color poster Take Home and Brand Team Application Take Home and Brand Team Guidelines and Commitments Take Home and Brand Team Meeting Minutes and Planning Form LEARN AND SHARE: Please join our live e-meeting: Live e-meeting Benefit from Success Gain true understanding and best practices for a successful Take Home and Brand Team program. Mesh Lenaburg and the Paul Mitchell The School Sherman Oaks team were able to significantly increase their Take Home sales per guest and engage their Future Professionals by developing a strong team.the session hosts are: Mesh Lenaburg, Cutting Specialist, Paul Mitchell The School Sherman Oaks, and coauthor of Guide 7: Take Home SM, Brand, and Caper Management Barbara Toberman, Director of School Marketing, John Paul Mitchell Systems; National Sales Team, Paul Mitchell Advanced Education; coauthor of Guide 7: Take Home SM, Brand, and Caper Management Session focus: Take Home and Brand Team Take Home and Brand Team roles and responsibilities Implementing and maintaining the Take Home and Brand Team program WATCH: Watch the following video to be inspired by the possibilities of the Tool Bar SM : Plugged In > Education > Professional Development > Business Revolution Tool Bar

9 PAGE 9 OF 13 TEST AND APPLY YOUR KNOWLEDGE: Complete the following assignments: Quiz: Complete the 10-question quiz located on the e-learning site. You have two attempts to complete each quiz. Your highest score will be used for grading. Assignment 1: Group discussion: Share your answers to the following questions and interact with a minimum of two other schools on their responses: What did you learn from the Business Revolution Tool Bar video that will help your school to better utilize the Tool Bar? What initial action step will you take as a result of the key information you learned in this unit? Examples may include: Introduce the Take Home and Brand Team program to the school and announce the application dates. Utilize the Take Home and Brand Team Meeting Minutes and Planning Form. Assignment 2: Upload the My Success Checklist for Guide 7: Take Home SM, Brand, and Caper Management, chapter 3, Building and Managing the Take Home and Brand Team.

10 PAGE 10 OF 13 UNIT 5: MANAGING TAKE HOME INVENTORY AND BUDGETS Business of Take Home: The Take Home and Brand Leader and any Future Professional who may seek a future career as a salon owner will require these skills. Inventory management is a critical element in supporting sales growth and managing cash flow. This unit addresses the basics needed to manage inventory, sales movement and goals, and tips and best practices. PREVIEW: Download and review the following items prior to the live e-meeting: Locate the following items on The HUB under Guide 7: Guide 7: Take Home SM, Brand, and Caper Management, chapter 4, Managing Take Home Inventory and Budgets Goal-Getting Monthly Sales Plan Budgets for Product Support and Merchandising Promotion Purchase Planning Worksheet Take Home Sales Analysis Worksheet Tips for Buying Smart and Inventory Management LEARN AND SHARE: Please join our live e-meeting: Live e-meeting Manage It Gain an in-depth understanding of the various Take Home revenue streams and how to leverage them for goal-getting and inventory management. The session hosts are: CJ Rebecky, Enrollment Specialist; brand, Take Home, and merchandising leadership, Paul Mitchell The School Pasadena Barbara Toberman, Director of School Marketing, John Paul Mitchell Systems; National Sales Team, Paul Mitchell Advanced Education; coauthor of Guide 7: Take Home SM, Brand, and Caper Management Session focus: Creating goals and the strategic planning to achieve them Understanding the various Take Home revenue streams and how to leverage them Managing inventory and budgets WATCH: Watch the following video to be inspired by The Color Bar SM : Plugged In > Education > Professional Development > Business Revolution The Color Bar TEST AND APPLY YOUR KNOWLEDGE: Complete the following assignments: Quiz: Complete the 10-question quiz located on the e-learning site. You have two attempts to complete each quiz. Your highest score will be used for grading. Assignment 1: Group discussion: Share your answers to the following questions and interact with a minimum of two other schools on their responses: How can your team leverage The Color Bar to help build sales and Take Home revenue for your school? How will the information in this unit help your school to achieve Take Home sales goals on a regular basis? Assignment 2: Upload the My Success Checklist for Guide 7: Take Home SM, Brand, and Caper Management, chapter 4, Managing Take Home Inventory and Budgets.

11 PAGE 11 OF 13 UNIT 6: TAKE HOME AND BRAND RESOURCES AND REPORTS Take an in-depth look at key reports to measure and manage sales and a world of print and digital tools to help your school look amazing. PREVIEW: Download and review the following items prior to the live e-meeting: Locate the following items on The HUB under Guide 7: Guide 7: Take Home SM, Brand, and Caper Management, chapter 5, Take Home and Brand Team Resources and Reports Locate the following items on The HUB on the Marketing tab under Campaigns: PM Planner 2016 marketing calendar LEARN AND SHARE: Please join our live e-meeting: Live e-meeting We ve Got You Covered Join us to learn the best practices for all resources currently available. The session hosts are: CJ Rebecky, Enrollment Specialist; brand, Take Home, and merchandising leadership, Paul Mitchell The School Pasadena Barbara Toberman, Director of School Marketing, John Paul Mitchell Systems; National Sales Team, Paul Mitchell Advanced Education; coauthor of Guide 7: Take HomeSM, Brand, and Caper Management Session focus: Understanding and managing Take Home sales using the Millennium system Coaching tools Sales, merchandising, and product resources WATCH: Watch the following video for inspiration on The Wash House SM : Plugged In > Education > Professional Development > Business Revolution The Wash House TEST AND APPLY YOUR KNOWLEDGE: Complete the following assignments: Quiz: Complete the 10-question quiz located on the e-learning site. You have two attempts to complete each quiz. Your highest score will be used for grading. Assignment 1: Group discussion: Share your answers to the following questions and interact with a minimum of two other schools on their responses: What opportunities did the Business Revolution The Wash House video identify to improve or maximize The Wash House? What are your top two go-to Millennium reports for managing and growing Take Home sales? Assignment 2: Upload the My Success Checklist for Guide 7: Take Home SM, Brand, and Caper Management, chapter 5, Take Home and Brand Team Resources and Reports.

12 FINISH STRONG! Take Home SM, Brand, and Caper Management FINAL PROJECTS PAGE 12 OF 13 q Create monthly calendars for January 2017 March 2017 and include the following: Take Home and Brand Team meeting program presentation Take Home and Brand Team application deadline Take Home and Brand Team meetings Core product knowledge classes Learning Leader product knowledge classes Adaptive/Creative product knowledge classes w Holiday merchandising project Submit photos of your holiday special display and window display(s). Bridget Kirby, Visual Merchandising Manager of John Paul Mitchell Systems, will review all submissions and provide coaching, as applicable. She will select five schools to win a pizza party for their Take Home and Brand Team s excellence in merchandising.

13 PAGE 13 OF 13 MISSED OR LATE ASSIGNMENT POLICY Your participation in the live e-meetings and weekly discussions are all part of your final grade. Any late or missed assignments will affect your grade. All assignments and quizzes must be completed and submitted by the date and time listed on the e-learning website. A 25-percent deduction in the final grade will be applied to all late assignments, quizzes, and projects. Assignments, quizzes, and projects received seven days past the due date will not be accepted and the final grade will be recorded as a zero. GRADING SCALE A (excellent): percent B (average): percent NC (needs coaching): 74 percent and below* *Course participants who receive 74 percent or below will not receive the completion certificate and may be required to attend additional training. The course requirements are weighted as follows: 50 percent of the final grade: unit scores including quizzes, assignments, and discussion participation 25 percent of the final grade: live e-meeting call attendance 25 percent of the final grade: final projects All participants who receive a score of 75 percent or above will receive a certificate of completion. Graduation Requirements: All attendees must complete the course requirements by the published due dates. All incomplete assignments and your attendance will impact your final grade. To successfully pass the course, you must obtain an average score of 75 percent or higher. CANCELLATION, REFUND, AND RETAKE POLICIES Cancellation policy: Contact webinars@paulmitchell.edu to cancel a school team member s participation in an e-learning course. Please include the course name, school name, and participant name. Tuition refunds: Receive a full tuition refund by contacting Paul Mitchell Advanced Education (PMAE) prior to the course start date. PMAE will retain $100 of the tuition if a participant begins a course and withdraws within the first week and will retain full tuition thereafter. Retake policy: Paul Mitchell Advanced Education will retain the full tuition for registered participants who do not start or complete the course. If the same course is offered within the same year, the participant may enroll by paying a $100 retake fee. Please contact webinars@paulmitchell.edu for registration questions. Note: Participants must retake the entire course. They cannot retake a portion of the course.

Registration Fee: $1490/Member, $1865/Non-member Registration Deadline: August 15, 2014 *Please see Tuition Policies on the following page

DHI Online Education Registration Form AHC215 Writing Hardware Specifications August 21, 2014 December 4, 2014 This course will be presented online: http://edu.dhi.org Registration Fee: $1490/Member, $1865/Non-member