Curriculum Vitae Dr. Fabian A. Ryffel

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1 Curriculum Vitae Dr. Fabian A. Ryffel University of Zurich Institute of Mass Communication and Media Research Department of Media Psychology and Effects Andreasstrasse 15 CH 8050 Zurich Switzerland +41 (0) Research Interests Knowledge Acquisition, Information Processing, Persuasion Research, Emotion Research, Entertainment Research, and Advertising Effects Research Skills Experimental Research, Survey Research, Eye-Tracking, Content Analyses and Multivariate Statistics Education & Academic Employment 04/2016 present Postdoctoral Research and Teaching Assistant at the Institute of Mass Communication and Media Research, Department of Media Psychology and Effects, University of Zurich, Switzerland (Prof. Dr. Werner Wirth) /2016 PhD Student and Research and Teaching Assistant at the Institute of Mass Communication and Media Research, Department of Media Psychology and Effects, University of Zurich, Switzerland (Prof. Dr. Werner Wirth) Student Teaching Assistant in Advertising Research at the Institute of Mass Communication and Media Research, Department of Media Psychology and Effects, University of Zurich, Switzerland (Prof. Dr. Werner Wirth) Student Teaching Assistant in Statistics and Data Analyses at the Institute of Mass Communication and Media Research, Department of Media Psychology and Effects, University of Zurich, Switzerland (Prof. Dr. Werner Wirth).

2 Master of Arts in Communication and Media Research, Psychology, and Political Science (with honors). University of Zurich, Publications Ryffel, F. A. (in press). Alpha and Beta Error (Accumulation). In J. Matthes (Ed.), The International Encyclopedia of Communication Research Methods. New York, NY: Wiley-Blackwell. Ryffel, F. A. (2016). Of Hearts and Minds. Wie die Mediennutzung Einstellungsstrukturen beeinflusst und welche Konsequenzen dies für die persuasive Wirkung von Medieninhalten hat [Of hearts and minds. How media usage affects attitude structures and how attitude structures moderate the persuasive impact of media content]. Zurich: University of Zurich. Ryffel, F. A. (2016). The effects of emotional and rational news appeals on political attitudes. Studies in Communication Media, 6, doi: / Ryffel, F. A. (2016). Die Emotionskluft: Wie sich die Printmediennutzung und Gratifikationserwartungen in Einstellungsstrukturen niederschlagen [The emotion gap: How print media usage and expected gratifications influence attitude structures]. Publizistik, 61, doi: /s Ryffel, F. A. (2016). Zur Wirkung von Humor in der Werbung. Eine Systematisierung [On the effects of humor in advertising. A systematization]. In W. Wirth, G. Siegert, P. Weber, & J. Lischka (Eds.), Handbuch Werbeforschung [Handbook of advertising research] (S ). Wiesbaden: Springer VS. Ryffel, F. A., & Wirth, W. (2015). Heart Versus Mind: How Affective and Cognitive Message Frames Change Attitudes. Social Psychology, 46, doi: / /a Ryffel, F. A., Wirz, D. S., Kühne, R., & Wirth, W. (2014). How emotional media reports influence attitude formation and change: The interplay of attitude base, attitude certainty, and persuasion. Media Psychology, 17, doi: / Wirth, W., Ryffel, F. A., von Pape, T., & Karnowski, V. (2013). The development of video game enjoyment in a role playing game. Cyberpsychology, Behavior, and Social Networking, 16, doi: /cyber

3 Presentations Poggiolini, C., & Ryffel, F. A. (2016, November). Zur Wirkung von Warnhinweisen auf Zigarettenpackungen. [On the effects of warning labels on cigarette packs.] Presentation at the Annual Conference of the DGPuK Interest Group Health Communication, November 23 25, Hamburg. Schemer, C., & Ryffel, F. A. (2015, May). Communicator Matching Effects in Persuasion: Susceptibility to Persuasive Appeals from Emotional and Rational Communicators and the Moderating Role of Attitude Meta-Bases. Paper presented at the Annual Conference of the International Communication Association (ICA), May 21 25, San Juan. Schemer, C., Kühne, R., Ryffel, F., & Wirth, W. (2015, May). Media Effects on Stereotypic Cognitions, Intergroup Affects, and Policy Opinions. Paper presented at the Annual Conference of the International Communication Association (ICA), May 21 25, San Juan. Ryffel, F. A. & Schemer, C. (2014, May). The effects of emotional and rational news appeals on political attitudes. Paper presented at the Annual Conference of the International Communication Association (ICA), May 21 25, Seattle. Ryffel, F. A. & Wirth, W. (2014, May). How emotional and rational media messages shape attitudes: The moderating role of preexisting attitudes and appeal strength. Paper presented at the Annual Conference of the International Communication Association (ICA), May 22 26, Seattle. Ryffel, F. A., Wirz, D., Wirth, W. & Kühne, R. (2013, June). How emotional media reports influence attitude formation and change. Paper presented at the Annual Conference of the International Communication Association (ICA), June , London. Hofer, M. & Ryffel, F. A. (2012, June). Methodenkombination: Probleme und Möglichkeiten der gleichzeitigen Erfassung von Blickverlaufs- und Hautleitfähigkeitsdaten. [Combination of Methods: Problems and Possibilities of simultaneous Measures of Eye-Tracking and Skin Conductance Data.] Prestentation at the Workshop of the AG Beobachtung [Interest Group for Observational Methods], , Munich. Ryffel, F. A., Wirth, W, von Pape Tilo & Karnowski, V. (2012, May). The Development of Video Game Enjoyment in a Role Playing Game. Paper presented at the Annual Conference of the International Communication Association (ICA), May , Phoenix.

4 Ryffel, F. A. & Hofer, M. (2012, April). Zum Einfluss Boulevardesker Berichterstattung auf das emotionale Erleben und die Qualitätseinschätzung. [On the influence of Boulevardesque Writing Style on Emotions and Perceived Quality.] Paper presented at the Annual Conference of the Swiss Communication Association, April , Neuchâtel. Ryffel, F. A. (2011, July). What the Eyes tell us: Parameter der Blickbewegung und deren Indikatorpotential. [What the eyes tell us: Parameters of eye movement and their indicator potential.] Prestentation at the Workshop of the AG Beobachtung [Interest Group for Observational Methods], , Zurich. Teaching Spring 2017 Autumn 2016 Autumn 2016 Spring 2016 Fallbeispieleffekte in der Persuasion [Exemplification in persuasion]. Seminar, Master Level, University of Zurich, Statistik II eine anwendungsorientierte Einführung in multivariate Analyseverfahren [Statistics II a practical introduction to multivariate procedures]. Lecture, Bachelor Level, University of Zurich, Persuasionsforschung: Effekte strategischer Kommunikation [Persuasion research: Effects of strategic communication]. Lecture, Master Level, University of Zurich, Forschung zur Tabakprävention: Theoretische Hintergründe und neueste Erkenntnisse [Research on tobacco prevention: Theoretical backgrounds and recent findings]. Course, Bachelor Level, University of Zurich, Spring 2016 Zur Wirkung prosozialer Kommunikation am Beispiel Raucherprävention Teil 2 [On the effects of prosocial communication by the example of smoking prevention]. Seminar, Bachelor Level, University of Zurich, Autumn 2015 Zur Wirkung prosozialer Kommunikation am Beispiel Raucherprävention Teil 1 [On the effects of prosocial communication by the example of smoking prevention]. Seminar, Bachelor Level, University of Zurich, Spring 2015 Persuasionsforschung: Effekte strategischer Kommunikation [Persuasion research: Effects of strategic communication]. Lecture, Master Level, University of Zurich,

5 Autumn 2014 Strategische Kommunikation und Medienleistungen [Strategic Communication and media performance]. Lecture, Master Level, University of Zurich, Autumn 2014 Persuasive kognitive und emotionale Effekte der Medienberichterstattung Teil 2 [Persuasive cognitive and emotional effects of media reporting part 2]. Seminar, Master Level, University of Zurich, Spring 2014 Persuasive kognitive und emotionale Effekte der Medienberichterstattung Teil 1 [Persuasive cognitive and emotional effects of media reporting part 1]. Seminar, Master Level, University of Zurich, Spring 2014 Autumn 2013 Spring 2013 Autumn 2012 Spring 2012 Autumn 2011 Autumn 2011 Autumn 2011 Statistik und Datenanalyse I [Statistics and data analysis I]. Lecture, Bachelor Level, University of Zurich, Persuasionsforschung: Effekte strategischer Kommunikation [Persuasion research: Effects of strategic communication]. Lecture, Master Level, University of Zurich, Statistik und Datenanalyse I [Statistics and data analysis I]. Lecture, Bachelor Level, University of Zurich, Persuasionsforschung und Kampagnenevaluation [Persuasion research and campaign evaluation]. Lecture, Master Level, University of Zurich, Statistik und Datenanalyse I [Statistics and data analysis I]. Lecture, Bachelor Level, University of Zurich, Persuasionsforschung und Kampagnenevaluation [Persuasion research and campaign evaluation]. Lecture, Master Level, University of Zurich, Forschung zum Anfassen. Praxis der Laborforschung [Research you can touch. Practice of laboratory research]. Lecture, Bachelor Level, University of Zurich, Kognitive und emotionale Effekte der Politikberichterstattung Teil 2 [Cognitive and emotional effects of political reporting part 2] Seminar, Master Level, University of Zurich,

6 Spring 2011 Spring 2011 Autumn 2010 Kognitive und emotionale Effekte der Politikberichterstattung Teil 1 [Cognitive and emotional effects of political reporting part 1] Seminar, Master Level, University of Zurich, Forschung zum Anfassen. Praxis der Medien-, Markt- und Meinungsforschung [Research you can touch. Practice of media-, market-, and opinion research]. Lecture, Bachelor Level, University of Zurich, Forschung zum Anfassen. Praxis der Laborforschung [Research you can touch. Practice of laboratory research]. Lecture, Bachelor Level, University of Zurich, Awards 2014 ICA Information Systems Division Top Faculty Paper Award: Awarded for the submission How emotional and rational media messages shape attitudes: The moderating role of preexisting attitudes and appeal strength 2010 Lizenziatspreis: Awarded for the Masters Degree with the best grade possible. Activities Member of the International Communication Association (ICA) Member of the Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft [German Society for Journalism and Communication Research] (DGPuK) Member of the Schweizerische Gesellschaft für Kommunikations- und Medienwissenschaft [Swiss Society for Communication and Media Research] (SGKM) Member of the European Communication Research and Education Association (ECREA) Member of the AG Beobachtung [Interest Group for Observational Methods]