Publication date: November 2013 PROSPECTUS

Transcription

1 Publication date: November 2013 PROSPECTUS

2 INDEX ABOUT THE IMM GRADUATE SCHOOL 03 OF MARKETING REGISTRATION STATUS 03 MISSION, VISION AND ACADEMIC BOARD 03 WHY CHOOSE A CAREER IN MARKETING? 04 WHY THE IMM GRADUATE SCHOOL OF MARKETING? 04 DISTANCE LEARNING 05 THE IMM GSM MARKETING INFORMATION CENTRE 05 INTERNATIONAL RECOGNITION 06 IMM RECRUITMENT 06 NATIONAL QUALIFICATIONS FRAMEWORK 06 FINANCIAL AID 06 ALUMNI 06 STUDENT SUPPORT 07 ADMISSION PROCESS 07 ADMISSION CRITERIA WITH SPECIAL 08 REFERENCE TO THE NATIONAL SENIOR CERTIFICATE (NSC) SUBMISSION OF QUALIFICATIONS FOR ADMISSION 08 ACADEMIC PROGRAMMES 09 FOUNDATION PROGRAMME 09 PRE-VARSITY PROGRAMME 09 - Admission Criteria 09 - Rules and Regulations 09 UNDERGRADUATE PROGRAMMES 10 CERTIFICATE PROGRAMMES 10 - Admission Criteria 10 - Higher Certificate in Marketing 10 - Higher Certificate in Export Management 10 - Admission criteria for non-south African applicants 10 DIPLOMA PROGRAMMES 11 - Admission Criteria 11 - Diploma in Marketing Management 11 - Diploma in Export Management 12 - Articulation from the Higher Certificate in Marketing 12 to the Diploma in Marketing Management - Application procedure 12 DEGREE PROGRAMMES 13 - Admission Criteria 13 - Bachelor of Business Administration (BBA) 13 in Marketing Management - Articulation from the Diploma in 14 Marketing Management to the BBA in Marketing Management - Admission Criteria 14 - Articulation from the Diploma in Marketing 15 (IMM GSM programme offered prior to 2011) to the BBA in Marketing Management - Admission Criteria 15 - Bachelor of Commerce (BCom) in Marketing 15 and Management Science - Articulation from the Diploma in Marketing 16 Management offered by the IMM GSM, to the BCom in Marketing and Management Science - Admission Criteria 16 - Articulation from the Diploma in Marketing 16 (programme offered by the IMM GSM pre 2011) to the BCom in Marketing and Management Science - Admission Criteria 16 POSTGRADUATE PROGRAMMES 17 POSTGRADUATE DIPLOMA IN MARKETING MANAGEMENT 17 - Admission Criteria 17 BACHELOR OF PHILOSOPHY (BPHIL) HONOURS IN 17 MARKETING MANAGEMENT - Admission Criteria 17 - Articulation from the Postgraduate Diploma 18 in Marketing Management to the BPhil Honours in Marketing Management - Admission Criteria 18 MASTERS OF PHILOSOPHY (MPHIL) IN MARKETING 19 - Admission Criteria 19 ASSESSMENT 20 ASSIGNMENTS 20 EXAMINATIONS 20 EXAMINATION TIMETABLE MAY EXAMINATION TIMETABLE OCTOBER CALENDAR OF EVENTS 24 FEE STRUCTURE 25 FEE STRUCTURE FOR UNDERGRADUATE 25 PROGRAMMES - SOUTH AFRICA FEE STRUCTURE FOR POSTGRADUATE 26 PROGRAMMES - SOUTH AFRICA FEE STRUCTURE FOR UNDERGRADUATE 27 PROGRAMMES - ZIMBABWE FEE STRUCTURE FOR POSTGRADUATE 28 PROGRAMMES - ZIMBABWE PAYMENT PROCESS 29 PAYMENT - SOUTH AFRICA 29 PAYMENT - ZIMBABWE 29 OTHER AFRICAN COUNTRIES 29 IMM GSM REFUND POLICY 29 CHANGE OF PERSONAL DETAILS 29 STUDENT CODE OF CONDUCT 30 2 IMM GRADUATE SCHOOL OF MARKETING PROSPECTUS 2014

3 ABOUT THE IMM GRADUATE SCHOOL OF MARKETING Registration Status The IMM Graduate School of Marketing (IMM GSM) is registered with the Department of Higher Education and Training (DHET) as a Private Higher Education Institution under the Higher Education Act, Registration certificate number 2000/HE07/013. The IMM Graduate School of Marketing is quality assured by the South African Council on Higher Education (CHE). The IMM GSM programmes have been registered by the South African Qualifications Authority (SAQA). In addition, the IMM GSM is a member of the Association for Private Providers of Education, Training and Development (APPETD). Mission The mission of the IMM GSM is to continually bestow relevant and quality marketing skills, knowledge and competencies to its students, thus creating professionally-qualified and well-equipped marketers, who are fully skilled and able to practise effectively in the business environment. In this manner, IMM GSM graduates will contribute to the overall development of a sound and globally-acknowledged economy. Vision The IMM GSM strives to be the distance learning provider of choice and the centre of excellence for marketing and marketing-related disciplines in Southern Africa. In our endeavours to be the touch point for marketing knowledge and information, the IMM GSM will continue to provide all stakeholders with superior and professional customer service and subject matter of the highest academic integrity. The Academic Board The Academic Board of the IMM GSM is represented by members of the marketing industry and academics from reputable universities and business schools within South Africa. This is the highest academic decisionmaking authority of the IMM GSM. It oversees all of the academic quality assurance processes to ensure that students receive the necessary knowledge, skills and expertise needed to meet the demands of the market place and excel within a dynamic and ever-changing working environment. The highly-qualified members of the IMM GSM Academic Board and their established committees ensure that the content and quality of the IMM GSM programmes, supporting learner guides and textbooks are current and in line with progressive marketing principles and developments. The Academic Board of the IMM GSM is committed to the following ethos: To acknowledge the human dignity and worth of all people and recognise that learner-centred education of the highest standard is the way to improve quality of life, equality and the advancement of human rights and freedom of all people. To align all IMM GSM policies and procedures to give effect and enhance the transformation of education in order to address the imbalances of the past and, in so doing, contribute significantly to the development of the workforce of southern Africa. PROSPECTUS IMM GRADUATE SCHOOL OF MARKETING PROSPECTUS

4 ABOUT THE IMM GRADUATE SCHOOL OF MARKETING ABOUT THE IMM GRADUATE SCHOOL OF MARKETING Why choose a career in marketing? Marketing is one of the most exciting, dynamic and stimulating careers - one that knows no limits. Marketing is fundamental to the success of any business. The more knowledge, aptitude and energy you have, the more chance you have of succeeding as a marketer. Therefore, studying at the IMM GSM is a wise choice, as all our qualifications are well respected, not only by organisations striving towards marketing excellence, but also by reputable recruitment organisations. The IMM GSM delivers outstanding education in marketing and management - once you have achieved a qualification from the IMM GSM, you can enter the business world and follow a career in many areas, such as those listed in the table below: Advertising Brand management Creative directing Customer services Database management Direct marketing Distribution and logistics management Event and promotional management e-commerce Promotions management Marketing training International marketing Consumer affairs Services marketing Marketing communications Marketing intelligence Market research Media strategy New product development Product/packaging design Public relations and publicity Sales management Sponsorships Fund-raising Fashion marketing Marketing consulting Business-to-business marketing Sports marketing A successful career in marketing requires one to be creative, self-motivated, flexible, innovative and resourceful. Marketing people are special business people who have a broad outlook and are critical and strategic thinkers. Fundamental to your success as a professional marketer are the relevant educational qualifications and a learning experience that enables you to apply a wide range of marketing techniques, the right skills, ability and imagination. Why the IMM Graduate School of Marketing? The IMM GSM is a sound and stable private provider of higher education, and provides the relevant teaching, learning and tutoring to offer a comprehensive selection of programmes in marketing and management. The IMM GSM has a fine history of over 65 years of assessing, delivering and conferring certificates, diplomas and degrees of the highest quality, which are internationally recognised. The IMM GSM is well known for its quality and high academic standing. Excellent outcomes-based education allows you to study by means of distance learning. In addition, you can receive tuition support at one of the IMM GSM recognised Additional Tuition Centres throughout Southern Africa. The focus of the IMM GSM is to provide marketing skills through high quality, globally-recognised, certificates, diplomas and degrees. Benefits of registering with the IMM GSM for your education include the following: a SAQA-registered programme; a qualification that is sought after throughout Southern Africa; an internationally-recognised qualification; access to our Marketing Information Centre, which also provides assistance with Internet searches; the convenience of studying towards a qualification from the IMM GSM anywhere, anytime through distance learning; and the ability to write your exams anywhere in the world, by making use of a private invigilator. 04 IMM GRADUATE SCHOOL OF MARKETING PROSPECTUS 2014

5 IMM Institute The IMM Institute (IMM) is a body that embraces marketers and organisations across the continent, including alumni, current students, past IMM members and the marketing and business community. Outstanding benefits are provided to a membership base that wishes to align itself with the ideals of a new and dynamic marketing association. The aims of the IMM Institute are to assist the marketing community to anticipate, manage and embrace the exciting changes taking place in the business and social environment, to create forums for networking and to recognise outstanding marketing achievement, amongst other cost-effective, value added benefits. Furthermore, an imperative aim of the Institute is to encourage ongoing educational and professional development amongst marketers. For further information visit Strategic Marketing - the official publication of the IMM Strategic Marketing is comprised of high-level, wellresearched marketing articles, with strong academic content, unbiased perspectives of local and international marketing trends, and marketing that is on the pulse and people in the fore - living up to the declaration of being coherent, credible and courageous. It includes informed opinions from industry leaders, well-known practitioners, academics and strategists in marketing. For further information please visit co.za. Distance learning The IMM GSM provides the opportunity and convenience of distance learning to its students. Students register directly with the IMM GSM and can study towards a qualification from the IMM GSM anywhere, globally. The benefit of distance learning is that students have the flexibility of studying in their own time, without having to adhere to lectures or timetables. Through selfdirected learning, students can manage their learning and are in control of their learning processes to reach their desired goals, as they are able to monitor, evaluate and regulate their cognitive learning strategies. Students can plan their study timelines using structured assessment timeframes and timeously-allocated assignments per semester, which contribute towards their final assessment mark. In addition to prescribed textbooks, the mode of distance learning is facilitated by means of module-specific learner guides that have been developed to direct students through their independent learning process. While students progress with the syllabus at their own pace, exercises and self-evaluations further permit them to monitor their individual progress. Each semester general exam and assignment tutorial letters, are made available via the e-learning facility. Selected module specific tutorial letters are also available via the e-learning facility. The IMM GSM Marketing Information Centre The Marketing Information Centre in Johannesburg currently stocks in excess of marketing related books. These include all the prescribed and recommended textbooks, as well as an extensive array of complementary texts. The Marketing Information Centre is open to all undergraduate and postgraduate students. A search service is available to assist with projects and assignments. Photocopies can be made to supplement learning material, subject to the Copyright Act. The IMM GSM regional offices also have a library of prescribed books and a limited stock of supporting textbooks. All books are for reference purposes only and cannot be taken out of the library. IMM GRADUATE SCHOOL OF MARKETING PROSPECTUS

6 ABOUT THE IMM GRADUATE SCHOOL OF MARKETING International recognition Most overseas countries recognise South African qualifications that are registered by the South African Qualification Authority (SAQA) and compare them to specific levels within the country s education system. All IMM GSM qualifications are registered with SAQA. IMM RECRUITMENT In recognising the outstanding quality of its qualifications and the excellent calibre of its graduates, the IMM GSM is regularly approached by organisations that need to fill marketing positions to drive their business processes. IMM Recruitment is perfectly positioned to procure marketing staff for positions within organisations. IMM GSM students and graduates seeking employment opportunities within the field of marketing may also submit their CVs to register with IMM Recruitment, which will endeavour to match them with relevant marketing positions within organisations. IMM Recruitment may be contacted in Durban on National Qualifications Framework The format of all qualifications in South Africa is governed by the National Qualifications Framework (NQF) Act, 2008 that came into being through the South African Qualifications Authority (SAQA). SAQA is responsible for overseeing the development and implementation of the NQF and provides a standard format in which qualifications may be offered by private and public institutions. The NQF aims to provide qualifications that enjoy national recognition and, where appropriate, international comparability. It also strives to provide clear learning paths in the qualifications structures, and facilitates and supports life-long learning and career advancement. The NQF assures the quality of outcomes of education, training and career paths - a significant force in the transformation of education and training in South Africa. Where the older version of the NQF differentiated between eight levels of qualifications, the reworked NQF now provides for ten different levels of qualifications. Higher Education qualifications occupy six levels on the NQF, levels 5 to 10, referred to as the HEQSF (Higher Education Qualifications Sub-Framework). There has also been a change in the titles and types of qualifications; the minimum credit ratings per qualification; the number of credits that can be transferred to higher qualifications; exit-level outcomes and associated criteria; and an aspect known as workintegrated learning. The IMM GSM was one of the first private institutions to receive accreditation for its programmes in terms of the NQF. As per all higher education institutions, including public universities, the IMM GSM has redesigned its programmes to ensure alignment to the HEQSF. In the redesign of its programmes, the IMM GSM has worked in close collaboration with the local and international marketing industry, and in consultation with leading academic experts in the field of marketing management. The new qualifications are not only aligned with the HEQSF requirements, but will position IMM GSM students in an even stronger position for job and career acceleration opportunities in the industry. FINANCIAL AID All undergraduate students may apply for an IMM GSM bursary. Bursaries are awarded on the basis of financial need and academic achievement. Bursary fees do not cover accommodation or pocket money. Bursaries will cover registration and assessment fees. To download the Bursary Application form go to the website ALUMNI The IMM GSM has a proud heritage of over graduates working in top positions in South Africa and southern Africa. In a survey of 5700 alumni conducted in 2011/2012, the IMM GSM established that alumni 06 IMM GRADUATE SCHOOL OF MARKETING PROSPECTUS 2014

7 work in fields as diverse as banking to pharmaceuticals to FMCG to telecommunications. It is evident that the IMM GSM is a recognised institution in the workplace in Africa and provides graduates with an array of career opportunities both for the undergraduate completing studies immediately after school or the experienced working adult engaged in post graduate studies. You can access more information about IMM GSM alumni at STUDENT SUPPORT Additional Tuition Centres Through a recognition process, the IMM Graduate School of Marketing (IMM GSM) has entered into agreements with various institutions to offer additional tuition support toward IMM GSM qualifications. These recognised Additional Tuition Centres (ATC) are required to meet stringent quality criteria to qualify for recognition to offer additional tuition support toward IMM GSM education programmes, and are evaluated on an annual basis by an independent evaluation inspectorate. Students please note: Not all ATCs offer additional tuition for all BBA degree electives. Please contact individual ATCs for details. Additional tuition for all other modules may be offered on request based on student numbers and lecturer availability. Kindly enquire with the ATC Contact. A full list of IMM GSM ATCs and the additional tuition offered towards IMM GSM qualifications that each ATC offers is shown below. Please select your province and then the relevant city (where applicable). Notice and Disclaimer Clarification of the role of the IMM GSM and Additional Tuition from independent parties The IMM GSM is registered as a distance learning private higher education institution (Registration Certificate No. 2000/HE07/013). Distance learning is regarded as the acquisition of knowledge and skills through mediated information and instruction, encompassing all technologies and other forms of learning at a distance. As a distance learning education institution, the IMM GSM ensures that students are provided with all requirements for successful self-study (i.e. a Resource Pack, which includes a Learner Guide per module, a list of prescribed textbooks and DVDs (where applicable)). Online, telephone and support is available. General and module-specific tutorial letters, for certain modules, are made available during the course of every semester. A student may supplement his/her tuition at one of the recognised Additional Tuition Centres ( ATCs ). For further information of an academic nature, please visit the IMM GSM website at Disclaimer In terms of Section 1 of the Higher Education Act, 1997 (Act No 101 of 1997) ( the Act ), to provide higher education is defined as the execution of the following functions in the institution s own name: Registering of students for higher education; Taking responsibility for the provision and delivery of the curricula; Taking responsibility for the assessment of students regarding their learning programmes; and Conferring the qualifications and issuing certificates for these qualifications. In keeping with the Act, the IMM GSM complies with the above functions as the institution providing higher education. The ATC may not perform these functions and acts solely as a supplier of additional tuition to students who voluntarily elect to receive such support and is not a site of delivery for the IMM GSM. Admission Process New students are required to apply before registration. The application process is a standard process within South African tertiary institutions, allowing these institutions to give an indication of the demand for specific programmes. The application fee for new students is available on the Fee structure. The application fee is non-refundable and is required by all new students, regardless of the semester in which the student registers with the IMM GSM for the first time. Please access the Application Form at IMM GRADUATE SCHOOL OF MARKETING PROSPECTUS

8 Admission ADMISSION Criteria CRITERIA with special reference WITH SPECIAL to the National REFERENCE Senior Certificate (NSC) TO THE NATIONAL SENIOR CERTIFICATE (NSC) For prospective students who have exited the school system as from 2008 Please note: The minimum statutory requirements to obtain the National Senior Certificate is an achievement rating of 40% in three subjects, one of which is an official language at home language level, and 30% in three subjects. For all IMM GSM programmes, a National Senior Certificate or equivalent is required, including an achievement rating of at least 3 (40-49%) in English home language or 4 (50-59%) in English first additional language. The minimum statutory requirement to achieve a matric exemption is a National Senior Certificate with an achievement rating of 4 (50-59%) in at least four recognised 20-credit subjects. The following are recognised 20-credit National Senior Certificate subjects: Accounting History Agricultural Science Information Technology Business Studies Life Sciences Consumer Science Mathematics Dramatic Arts Mathematical Literacy Economics Music Engineering Physical Science Graphics and Design Religious Studies Geography Visual Arts Languages (Two additional languages over and above official languages) Submission of Qualifications for Admission All qualifications submitted for admission should be certified by a registered practitioner. Christa Kavungo, Undergraduate Administrator 08 IMM GRADUATE SCHOOL OF MARKETING PROSPECTUS 2014

9 ACADEMIC PROGRAMMES Foundation Programme Pre-varsity Programme The Pre-Varsity Programme is designed for students who wish to undertake a BBA or BCom and have met the minimum requirements for admission to a diploma programme at a higher education institution. The Pre-Varsity Programme comprises of 6 compulsory modules and is structured as follows: Marketing 1 (20 credits) Academic Literacy and Project 1 (20 credits) Business Communication 1 (20 credits) Business Management 1 (20 credits) Business Numeracy 1 (20 credits) Economics 1 (20 credits) The Pre-Varsity Programme can be completed in one year. This programme must be completed within two years. Admission criteria for the Pre-Varsity Programme Admission criteria for prospective students who have matriculated up to and including 2007 Senior Certificate (Grade 12) plus a mark of at least 30% on higher grade or 40% on standard grade in Mathematics. Admission criteria for prospective students who have matriculated and exited the school system as from 2008 National Senior Certificate (NSC) or equivalent. The student must have met the minimum requirements for admission to a diploma programme at a higher education institution including:- An achievement rating of at least 3 (40-49%) in English home language or 4 (50-59%) in English first additional language; Plus an achievement rating of at least 2 (30-39%) in Mathematics or 4 (50-59%) in Mathematical Literacy. Rules and regulations for the Pre-Varsity Programme: Students can only commence with the BBA or BCom after successfully completing the Pre-Varsity Programme. Note: After completion of the Pre-Varsity Programme, students must apply to the Matriculation Board, a division of Higher Education South Africa (HESA), in order to endorse their National Senior Certificate, allowing them to register for a Bachelors programme. Applicants must submit a certified copy of their school leaving certificate (e.g. NSC), the Pre- Varsity Programme academic record, certified copy of identity document/passport and the required exemption fee to HESA before registering for the BBA or BCom. IMM GRADUATE SCHOOL OF MARKETING PROSPECTUS

10 ACADEMIC PROGRAMMES UNDERGRADUATE PROGRAMMES CERTIFICATE PROGRAMMES Admission criteria for Certificate Programmes Admission criteria for prospective students who have matriculated up to and including Senior Certificate (Grade 12) or equivalent. A CV and RPL (Recognition of Prior Learning) application is required from prospective students over 23 years of age, who have no Senior Certificate, and must include work-related experience and a SAPS affidavit stating that they did not obtain a Senior Certificate. Admission criteria for prospective students who have matriculated and exited the school system as from 2008 National Senior Certificate (NSC) or equivalent. The student must have met the minimum requirements for admission to a higher certificate programme at a higher education institution. A CV and RPL (Recognition of Prior Learning) application is required from prospective students over 23 years of age, who have no NSC, and must include work-related experience and a SAPS affidavit stating that they did not obtain a NSC. Higher Certificate in Marketing The Higher Certificate in Marketing is offered as a basic entry-level marketing qualification at level 5 of the NQF (HEQSF aligned) and consists of 135 credits. The Higher Certificate in Marketing comprises of seven modules: Marketing 1 (20 credits) Academic Literacy 1 (15 credits) Fundamentals of Business Communication 1 (20 credits) Business Management 1 (20 credits) Business Numeracy 1 (20 credits) Economics 1 (20 credits) Sales Management 1 (20 credits) The Higher Certificate in Marketing can be completed within a minimum of one year study. This certificate must be completed within four years. Higher Certificate in Export Management The Higher Certificate in Export Management is offered as a basic entry-level export qualification at level 5 of the NQF (HEQSF aligned) and consists of 135 credits. The Higher Certificate in Export Management consists of seven modules: Marketing 1 (20 credits) Academic Literacy 1 (15 credits) Basics of Export Trade 1 (20 credits) Business Communication 1 (20 credits) Business Numeracy 1 (20 credits) Export Administration 1 (20 credits) Sales Management 1 (20 credits) The Higher Certificate in Export Management can be completed within a minimum of one year study. This certificate must be completed within four years. Admission criteria for non-south African applicants To view the undergraduate entrance requirements for prospective students who have qualified with a O level and A level school leaving certificate please visit the website and click on Academic Programmes, Current Programmes, Admission Criteria. All other foreign qualifications must be evaluated by SAQA or HESA. 10 IMM GRADUATE SCHOOL OF MARKETING PROSPECTUS 2014

11 DIPLOMA PROGRAMMES Admission Criteria for Diploma Programmes Admission requirements for prospective students who have matriculated up to and including 2007 Senior Certificate (Grade 12) or equivalent. A CV and RPL (Recognition of Prior Learning) application is required from prospective students over 23 years of age, who have no Senior Certificate, and must include work-related experience and a SAPS affidavit stating that they did not obtain a Senior Certificate. Admission requirements for prospective students who have matriculated and exited the school system as from 2008 National Senior Certificate (NSC) or equivalent, including an achievement rating of at least 3 (40-49%) in English home language or 4 (50-59%) in English first additional language. The student must have met the minimum requirements for admission to a diploma programme at a higher education institution. A CV and RPL (Recognition of Prior Learning) application is required from prospective students over 23 years of age, who have no NSC, and must include work-related experience and a SAPS affidavit stating that they did not obtain a NSC. Year 1 Marketing 1 (20 credits) Business Communication 1 (20 credits) Business Management 1 (20 credits) Economics 1 (20 credits) Financial Management 1 (20 credits) Sales Management 1 (20 credits) Year 2 Marketing 2 (20 credits) Basic Marketing Research 2 (20 credits) Business Management 2 (20 credits) Financial Management 2 (20 credits) Marketing Communications 2 (20 credits) Elective (20 credits) Year 3 Marketing 3 (20 credits) International and Africa Marketing 3 (20 credits) Work Integrated Learning 3 (40 credits) - Practical Assessment. - No assignment or examination required. Elective (20 credits) Elective (20 credits) Diploma in Marketing Management The Diploma in Marketing Management is offered as an intermediate qualification at level 6 of the NQF (HEQSF aligned) and consists of 360 credits. The Diploma in Marketing Management comprises compulsory and elective modules. The Diploma in Marketing Management comprises of 17 modules and is structured as follows: Nobuntu Webster, IMM GSM Graduate IMM GRADUATE SCHOOL OF MARKETING PROSPECTUS

12 ACADEMIC PROGRAMMES Electives You will need to select three of the following eleven modules: Brand Management (20 credits) Business Law 1 (20 credits) Business-to-Business Marketing (20 credits) e-commerce (20 credits) Entrepreneurship (20 credits) Human Resource Management (20 credits) Product Management (20 credits) Retail Marketing (20 credits) Services Marketing (20 credits) Sponsorship Management (20 credits) Tourism and Hospitality Marketing (20 credits) Year 2 Marketing 2 (20 credits) Business Management 2 (20 credits) Export Administration 2 (20 credits) Export Management 2 (20 credits) Finance and Payments 2 (20 credits) International Trade Law 2 (20 credits) Year 3 International Export Trade Strategy 3 (20 credits) Business Management 3 (20 credits) Finance and Payments 3 (20 credits) International Economics 3 (20 credits) International Marketing 3 (20 credits) International Trade Law 3 (20 credits) The Diploma in Marketing Management can be completed within a minimum of three years study. The Diploma in Marketing Management must be completed within eight years. The Diploma in Export Management can be completed within a minimum of three years study. The Diploma in Export Management must be completed within eight years. Diploma in Export Management The Diploma in Export Management is offered as an intermediate qualification at level 6 of the NQF (HEQSF aligned) and consists of 360 credits. The Diploma in Export Management comprises of 18 modules and is structured as follows: Year 1 Marketing 1 (20 credits) Business Communication 1 (20 credits) Business Management 1 (20 credits) Economics 1 (20 credits) Export Administration 1 (20 credits) International Trade 1 (20 credits) Articulation from the Higher Certificate in Marketing to the Diploma in Marketing Management Graduates must have successfully completed all the modules on the Higher Certificate in Marketing offered by the IMM GSM. Application procedure Applications must be submitted to the National Registrar within a five-year period after qualifying with any of the above-mentioned qualifications. On receiving the application, the Registrar will inform the applicant which additional modules need to be completed in order to qualify for the conferral of the Diploma in Marketing Management. The articulation must be completed within six years. 12 IMM GRADUATE SCHOOL OF MARKETING PROSPECTUS 2014

13 DEGREE PROGRAMMES Admission criteria for Degree Programmes Admission criteria for prospective students who have matriculated up to and including 2007 Senior Certificate (Grade 12) with university exemption, plus a mark of at least 40% on higher grade or 50% on standard grade in Mathematics. A CV and RPL (Recognition of Prior Learning) application is required from prospective students over 23 years of age, who have no Senior Certificate, but have written and passed at least four HG or four SG subjects at Matric level. The CV must include work-related experience and a SAPS affidavit stating that they did not obtain a Senior Certificate. A certified copy of subjects passed must be included. Students over the ages of 45 may apply as mature age applicants. Admission criteria for prospective students who have matriculated and exited the school system as from 2008 National Senior Certificate (NSC) with an achievement rating of at least 3 (40-49%) in English home language or 4 (50-59%) in English first additional language, plus an achievement rating of at least 3 (40-49%) in Mathematics or 5 (60-69%) in Mathematical Literacy. The student must have met the minimum requirements for admission to a degree programme at a higher education institution. A CV and RPL (Recognition of Prior Learning) application is required from prospective students over 23 years of age, who have no NSC, but have written and passed at least 4 NSC subjects at Matric level with a pass of 40%. The CV must include work-related experience and a SAPS affidavit stating that they did not obtain a NSC. A certified copy of subjects passed must be included. Bachelor of Business Administration (BBA) in Marketing Management The BBA in Marketing Management is offered at level 7 of the NQF (HEQSF aligned) and consists of 400 credits. The BBA in Marketing Management comprises of compulsory modules and elective modules. This degree comprises of 20 modules and is structured as follows: Year 1 Marketing 1 (20 credits) Business Communication 1 (20 credits) Business Law 1 (20 credits) Business Management 1 (20 credits) Business Statistics 1 (20 credits) Economics 1 (20 credits) Financial Management 1 (20 credits) Year 2 Marketing 2 (20 credits) Business Management 2 (20 credits) Economics 2 (20 credits) Financial Management 2 (20 credits) Marketing Communications 2 (20 credits) Elective (20 credits) Year 3 Marketing 3 (20 credits) Business Management 3 (20 credits) Financial Management 3 (20 credits) International and Africa Marketing 3 (20 credits) Marketing Research: Theory 3 (20 credits) Marketing Research: Project 3 (20 credits) Elective (20 credits) Students over the ages of 45 may apply as mature age applicants. IMM GRADUATE SCHOOL OF MARKETING PROSPECTUS

14 ACADEMIC PROGRAMMES Electives You will need to select two of the following ten modules: Brand Management (20 credits) Business-to-Business Marketing (20 credits) e-commerce (20 credits) Entrepreneurship (20 credits) Human Resource Management (20 credits) Product Management (20 credits) Retail Marketing (20 credits) Services Marketing (20 credits) Sponsorship Management (20 credits) Tourism and Hospitality Marketing (20 credits) The BBA in Marketing Management can be completed within a minimum of three years study. The BBA in Marketing Management must be completed within eight years. Articulation from the Diploma in Marketing Management to the BBA in Marketing Management Admission criteria Graduates must have successfully completed all modules on the Diploma in Marketing Management. Applications must be submitted within a five-year period after qualifying with the Diploma in Marketing Management. The articulation from the Diploma in Marketing Management to the BBA in Marketing Management consists of seven compulsory modules and two electives. The articulation must be completed in four years. Compulsory modules Business Law 1* (20 credits) Business Statistics 1 (20 credits) Economics 2 (20 credits) Business Management 3 (20 credits) Financial Management 3 (20 credits) Marketing Research: Theory 3 (20 credits) Marketing Research: Project 3 (20 credits) * Students who have completed Business Law 1 as an elective on the Diploma in Marketing Management must select and pass an extra elective. Electives You will need to select two of the following: (No credits will be granted for electives completed on the Diploma in Marketing Management) Brand Management (20 credits) Business-to-Business Marketing (20 credits) e-commerce (20 credits) Entrepreneurship (20 credits) Human Resource Management (20 credits) Product Management (20 credits) Retail Marketing (20 credits) Services Marketing (20 credits) Sponsorship Management (20 credits) Tourism and Hospitality Marketing (20 credits) Bronwyn Oliveira, IMM GSM Graduate 14 IMM GRADUATE SCHOOL OF MARKETING PROSPECTUS 2014

15 Articulation from the Diploma in Marketing (IMM GSM programme offered prior to 2011) to the BBA in Marketing Management Admission criteria Graduates must have successfully completed all modules on the Diploma in Marketing. Applications must be submitted within a five-year period after qualifying with the Diploma in Marketing. The articulation from the Diploma in Marketing to the BBA in Marketing Management consists of five compulsory modules and two electives. The articulation must be completed in four years. Compulsory modules Business Management 2 (20 credits)* Business Management 3 (20 credits) Financial Management 1 (20 credits) Financial Management 2 (20 credits) Marketing Research: Project 3 (20 credits) * Graduates who wrote Business Management on the Diploma in Marketing prior to 2011 will write Business Management 1 instead of Business Management 2. Electives You will need to select two of the following: Brand Management (20 credits) Business-to-Business Marketing (20 credits) e-commerce (20 credits) Entrepreneurship (20 credits) Human Resource Management (20 credits) Product Management (20 credits) Retail Marketing (20 credits) Services Marketing (20 credits) Sponsorship Management (20 credits) Tourism and Hospitality Marketing (20 credits) Bachelor of Commerce (BCom) in Marketing and Management Science The BCom in Marketing and Management Science is offered at level 7 of the NQF (HEQSF aligned) and consists of 360 credits. This qualification comprises 19 compulsory modules. Compulsory modules Year 1 Marketing 1 (20 credits) Academic Literacy 1 - non-credit bearing Business Law 1 (20 credits) Business Management 1 (20 credits) Business Statistics 1 (20 credits) Economics 1 (20 credits) Financial Management 1 ( 20 credits) Year 2 Marketing 2 (20 credits) Business Management 2 (20 credits) Distribution and Logistics Management 2 (20 credits) Economics 2 (20 credits) Financial Management 2 (20 credits) Project Management 2 (20 credits ) Year 3 Marketing 3 (20 credits) Business Management 3 (20 credits) Business Research: Theory 3 (20 credits ) Business Research: Project 3 (20 credits) Human Resource Management 3 (20 credits) Operations Management 3 (20 credits ) The BCom in Marketing and Management Science can be completed within a minimum of three years study. The BCom in Marketing and Management Science must be completed within eight years. IMM GRADUATE SCHOOL OF MARKETING PROSPECTUS

16 ACADEMIC PROGRAMMES Articulation from the Diploma in Marketing Management offered by the IMM GSM, to the BCom in Marketing and Management Science Admission criteria Graduates must have successfully completed all modules on the Diploma in Marketing Management. Applications must be submitted within a five-year period after qualifying with the Diploma in Marketing Management. The articulation from the Diploma in Marketing Management to the BCom in Marketing and Management Science consists of ten compulsory modules. The articulation must be completed in four years. Compulsory modules Business Law 1* (20 credits) Business Statistics 1 (20 credits) Distribution and Logistics Management 2 (20 credits) Economics 2 (20 credits) Project Management 2 (20 credits) Business Management 3 (20 credits) Human Resource Management 3* (20 credits) Operations Management 3 (20 credits) Business Research: Project 3 (20 credits) Business Research: Theory 3 (20 credit ) * Students who have completed Business Law 1 and Human Resource Management as electives on the Diploma in Marketing Management will receive only one credit towards the BCom in Marketing and Management Science. Students will then be required to register and successfully complete the Entrepreneurship module. Articulation from the Diploma in Marketing (programme offered by the IMM GSM pre 2011) to the BCom in Marketing and Management Science Admission criteria Graduates must have successfully completed all modules on the Diploma in Marketing. Applications must be submitted within a five-year period after qualifying with the Diploma in Marketing. The articulation from the Diploma in Marketing to the BCom in Marketing and Management Science consists of nine compulsory modules. The articulation must be completed within four years. Students are not required to write Academic Literacy 1 as Business Communication was completed on the Diploma in Marketing. Compulsory modules Financial Management 1 (20 credits) Business Management 2 (20 credits )* Distribution and Logistics Management 2 (20 credits) Financial Management 2 (20 credits ) Project Management 2 (20 credits ) Business Management 3 (20 credits) Human Resource Management 3 (20 credits) Operations Management 3 (20 credits ) Business Research: Project 3 (20 credits) **Students who wrote Business Management on the Diploma in Marketing prior to 2011, will write Business Management 1 instead of Business Management 2 Students who wish to articulate from the Higher Certificate to the BBA or BCom must contact the National Registrar who will confirm which modules will be carried forward to either degree. 16 IMM GRADUATE SCHOOL OF MARKETING PROSPECTUS 2014

17 POSTGRADUATE PROGRAMMES Postgraduate Diploma in Marketing Management The Postgraduate Diploma in Marketing Management is offered at level 8 of the NQF (HEQSF aligned) and will consist of 120 credits. This Diploma is aimed at people in, or moving towards a senior marketing position, who already hold a recognised undergraduate qualification and want to enhance their marketing skills and knowledge. Admission criteria An appropriate and recognised three-year qualification on NQF level 7. A minimum of three years appropriate marketing or marketing-related experience. A CV and a motivational letter are required. Applicants are required to complete the Postgraduate Application for Admission form for the Postgraduate Diploma in Marketing Management, which, together with certified copies of educational certificates, identity/ passport documents, a letter of motivation and a CV, should be returned by registered post to: Postgraduate Student Support Administrator IMM GSM P O Box Auckland Park 2006 A non-refundable deposit (see fee structure) must accompany the application form. Applicants may be required to attend a selection interview at the discretion of the IMM GSM. The programme is divided up as follows: Submission of assignments in each module except Advanced Marketing Practicum 4. Please refer to the Calendar of Events. An open book examination in each module, except in Advanced Marketing Practicum 4. Please refer to the Calendar of Events. Completion of a marketing practicum. No assignment or examination is required. There will be a practical assessment. All modules on the programme are compulsory. The Postgraduate Diploma in Marketing Management comprises five compulsory modules and is structured as follows: Advanced Brand Management 4 (20 credits) Advanced Digital Marketing 4 (20 credits) Advanced Global Marketing 4 (20 credits) Advanced Marketing Practicum 4 (40 credits) - Practical assessment - No assignment or written examination required Advanced Strategic Marketing: Theory and Practice 4 (20 credits) The Postgraduate Diploma in Marketing Management can be completed within a minimum of one year study. The Postgraduate Diploma in Marketing Management must be completed within three years. Bachelor of Philosophy (BPhil) Honours in Marketing Management The BPhil Honours in Marketing Management is offered at level 8 of the NQF (HEQSF aligned) and will consist of 140 credits. Admission criteria A suitable Bachelors Degree on NQF level 7 with Marketing Management 3 as a major module. A CV and motivational letter are required. Any other equivalent qualification. IMM GRADUATE SCHOOL OF MARKETING PROSPECTUS

18 ACADEMIC PROGRAMMES Applicants are required to complete the Postgraduate Application for Admission form for the BPhil Honours in Marketing Management, which, together with certified copies of educational certificates, identity/passport documents, a letter of motivation and a CV, should be returned by registered post to: Postgraduate Student Support Administrator IMM GSM P O Box Auckland Park 2006 A non-refundable deposit (see fee structure) must accompany the application form. Applicants may be required to write and pass access modules before continuing with the BPhil Honours in Marketing Management. The programme is divided up as follows: Submission of assignments in certain modules. Please refer to the Calendar of Events. An open book examination in certain modules. Please refer to the Examination timetable. Completion of a marketing practicum. No examination or assignment required. There will be a practical assessment. Completion of a marketing research report. No examination or assignment required. There will be a practical assessment. Registration for this module is done annually, by 1 March. The BPhil Honours in Marketing Management comprises of five compulsory and one elective module and is structured as follows: Advanced Global Marketing 4 (20 credits) Advanced Marketing Practicum 4 (40 credits) - Practical assessment - No assignment or written examination required Advanced Marketing Research: Theory 4 (20 credits) Advanced Marketing Research: Report 4 (20 credits) Advanced Strategic Marketing: Theory and Practice 4 (20 credits) Elective (20 credits) Electives You will need to select one of the following: Advanced Brand Management 4 (20 credits) Advanced Contemporary Marketing Management Issues 4 (20 credits) Advanced Digital Marketing 4 (20 credits) Advanced Services Marketing 4 (20 credits) The BPhil Honours in Marketing Management can be completed within a minimum of 18 months study. The BPhil Honours in Marketing Management must be completed within three years. Articulation from the Postgraduate Diploma in Marketing Management to the BPhil Honours in Marketing Management Admission criteria Graduates must have successfully completed all modules on the Postgraduate Diploma in Marketing Management. Applications must be submitted within a five-year period after qualifying with the Postgraduate Diploma in Marketing Management. The articulation from the Postgraduate Diploma in Marketing Management to the BPhil Honours in Marketing Management consists of two compulsory modules and one elective. The articulation must be completed in three years. 18 IMM GRADUATE SCHOOL OF MARKETING PROSPECTUS 2014

19 Compulsory modules Advanced Marketing Research: Theory 4 (20 credits) Advanced Marketing Research: Report 4 (20 credits) Electives You will need to select one of the following: Advanced Contemporary Marketing Management Issues 4 (20 credits) Advanced Services Marketing 4 (20 credits) Masters of Philosophy (MPhil) in Marketing The MPhil in Marketing is offered at level 9 of the NQF (HEQSF aligned) and consists of 180 credits. The MPhil in Marketing comprises of a research dissertation which must be completed in three years. Admission criteria A student who is in possession of the following may apply for admission: BCom Honours with Marketing Management and Research Methodology on the NQF Level 8 (HEQSF aligned); or BPhil Honours with Marketing Management and Research Methodology on the NQF Level 8 (HEQSF aligned); or BA Honours in Marketing Communications with Marketing Management and Marketing Communications as majors on the NQF Level 8 (HEQSF aligned) Any other equivalent qualifications An overall average of 60% must have been achieved on the NQF level 8 qualification A CV and motivational letter are required Applicants are required to complete the Postgraduate Application for Admission form for the MPhil in Marketing, which together with certified copies of educational certificates, identity/passport documents, a letter of motivation and a CV, should be returned by registered post to: The Registrations Officer IMM GSM P O Box Auckland Park 2006 In addition, students may be required to submit a provisional research proposal to the IMM GSM Research Committee. A non-refundable deposit (see fee structure) must accompany the Postgraduate Application for Admission form. The Dean may refuse a student admission to the Masters qualification, if he/she is of the opinion that the student s academic background does not meet the required academic standards for the proposed studies. The Dean also has the right to prescribe any additional modules on honours level to ensure that the candidate complies with all requirements. Lyn Berry, National Registrar IMM GRADUATE SCHOOL OF MARKETING PROSPECTUS

20 ASSESSMENT The assessment process for each module is made up of two components: assignments and examinations. The assignments and examinations are conducted in English. Students must complete one assignment and one examination per module, except for the following modules: Work Integrated Learning 3 Marketing Research: Project 3 Advanced Marketing Practicum 4 Advanced Marketing Research: Report 4 The above are practical assessments. Assignments The assignments allow students to assess their progress, while feedback enables each student to ascertain where they may need to focus before writing their examinations. Assignments must be submitted to the IMM GSM on or before the specified date. It is the student s responsibility to ensure that the IMM GSM has received his/her assignment/s on or before the specified date. It is recommended that the assignment is typed (excluding specified modules) as marks will be awarded for presentation. The instructions for completing and submitting assignments are available on the IMM GSM website in the Student Yearbook or at any IMM GSM office. The assignment mark constitutes 20% of the final assessment mark, except for Advanced Marketing Research: Theory 4 which constitutes 60% of the final mark. Assignment results are released (as percentages) on a specified date. Please refer to the Calendar of Events for the exact date. The maximum number of words, unless specifically stated, for an Undergraduate assignment is 1500 words, for first year modules. For second and third year modules the maximum number of words is The maximum number of words for a Postgraduate assignment is 3500 words. 14 days after the assignment submission date, a comprehensive marking guideline per undergraduate module is placed on the IMM GSM website to assist students in judging their performance. Examinations The IMM GSM has two semesters per year. Students wishing to write examinations in either semester are required to register with the IMM GSM for the chosen modules on or before the examination registration closing date, as per the Calendar of Events. Students wishing to write examinations must: have all fees fully paid have completed and submitted the applicable registration form have read the Examination Policy and Procedures on the IMM GSM website or in the IMM GSM Student Yearbook The registration form must be completed in its entirety and submitted to the IMM GSM, together with the assessment fee/s (or proof of payment). The IMM GSM will acknowledge acceptance of the original registration form by publishing an Exam Confirmation Letter on the Student Portal Even if there is a credit on the student s account, a registration form must still be submitted. A registration form must be completed for each semester. The examination mark constitutes 80% of the final assessment mark per module, unless specifically stated. Students may write up to four modules per examination session. However, the modules selected must fit within the constraints of the IMM GSM examination timetable. 20 IMM GRADUATE SCHOOL OF MARKETING PROSPECTUS 2014

21 The following modules must be passed in the prescribed order: Marketing 1 before Marketing 2 Marketing 2 before Marketing 3 Business Management 1 before Business Management 2 Business Management 2 before Business Management 3 Financial Management 1 before Financial Management 2 Financial Management 2 before Financial Management 3 Marketing Research: Theory 3 before Marketing Research: Project 3 Business Research: Theory 3 before Business Research: Project 3 Advanced Marketing Research: Theory 4 before Advanced Marketing Research: Report 4 It is recommended that Business Statistics 1 is passed before attempting Marketing Research: Theory 3. It is recommended that all first year modules on the undergraduate diploma or degree be completed before attempting any second year modules and that all second year modules be completed before attempting any third year modules. Marketing 3 is the final module on the Diploma in Marketing Management, the BCom in Marketing and Management Science and the BBA in Marketing Management. It is recommended that students register to write this examination only after successful completion of all other modules. It is recommended that students complete and pass Advanced Strategic Marketing: Theory and Practice 4 and Advanced Marketing Research: Theory 4 before attempting Advanced Marketing Practicum 4. Maria Modise, Student Consultant IMM GRADUATE SCHOOL OF MARKETING PROSPECTUS

22 ASSESSMENT EXAMINATION TIMETABLE MAY 2014 Date Morning Session Afternoon Session 12 May Mon Advanced Digital Marketing 4 (ADM401) Open book Microeconomics (MIC)/Economics 2 (ECO201) Advanced Contemporary Mkt Man Issues 4 (ACM401) Open Book Project Management 2 (PRM201) Advanced Services Marketing 4 (ASER401) Open Book Business-to-Business Marketing (BBM/BBM001) Basic Marketing Research 2 (BMR201) Basics of Export Trade 1 (BET101) International Economics 3 (IE301)/International Economics (IE) 13 May Tues Financial Management 1 (FM101) Strategic Management (STRM)/Business Management 3 (BM303) Services Marketing (SERM/SEM001) Financial Management (FM) International Trade 1 (IT101) Introduction to International Trade (IIT) 14 May Wed Business Communication 1 (BC101) Practice of Marketing (M2)/Marketing 2 (MAR202) Business Communication (BC) Product Management (PM/PM001) International Marketing 1 (IM1) Finance & Payments 1 (FP1)/Finance & Payments 2 (FP201) 15 May Thu Principles of Marketing (M1) Financial Management 2 (FM202) Marketing 1 (MAR101) Retail Marketing (RM/RM001) Operations Management 3 (OM301) Finance & Payments 2 (FP2)/Finance & Payments 3 (FP302) Management Accounting (MA) 16 May Fri Advanced Global Marketing 4 (AGM401) Open book Business Law (BL)/Business Law 1 (BL101) Tourism & Hospitality Management (THM001) Export Management (EM)/Export Management 2 (EM201) Fundamentals of Business Communication 1 (FBC101) 19 May Mon Marketing Strategy (M4) Open book Distribution & Logistics Management (DLM) Marketing 3 (MAR303) Open book Distribution & Logistics Management 2 (DLM201) Advanced Strategic Marketing 4: Theory & Practice (ASM401) Open book Business Numeracy 1 (BN101) Export/International Trade Strategy (EIT) Open book Sponsorship Management (SPM001) International Export Trade Strategy 3 (ETS301) Open book Export Administration 2 (EA2/EA201) Statistical Analysis (STAT)/Business Statistics 1 (BS101) 20 May Tue Entrepreneurship (ENT/ENT001) Business Management 2 (BM202) Sales Management (SALM) e-commerce (EC/EC001) Sales Management 1 (SAM101) Export Administration 1 (EA1/EA101) Advanced Brand Management 4 (ABM401) Open book International Marketing (M3) 21 May Wed Macroeconomics (MAC) Brand Management (BM001) Economics 1 (ECO101) International & Africa Marketing (IAM301) Marketing Communications (MC) Marketing Communications 2 (MC201) Financial Accounting (FA) International Marketing 2 (IM2) International Marketing 3 (IM301) International Trade Law 1 (ITL1)/International Trade Law 2 (ITL201) 22 May Thu Business Management (BM) Marketing Research (MR)/Marketing Research: Theory 3 (MRT301) Business Management 1 (BM101) Business Research: Theory 3 (BRT301) International Trade Law 2 (ITL2)/International Trade Law 3 (ITL301) 23 May Fri Advanced Marketing Research: Theory 4 (AMRT401) Open Book Academic Literacy 1 (AL101) Academic Literacy 1 & Project (ALP101) Human Resource Management (HRM/HRM001) Human Resource Management 3 (HRM301) Consumer & Buyer Behaviour (CBB) Financial Management 3 (FM303) Some modules in the examination timetable are not offered to new students who enrolled from Please read the IMM GSM Examination Policy & Procedures in the Student Yearbook or on Note: 1. All morning sessions on Tuesdays, Wednesdays and Thursdays start at 9.00am* and end at 12 noon*, except Advanced Brand Management 4 which starts at 9.00am and ends at 1:00pm. 2. All morning sessions on Mondays and Fridays start at 9.00am* and end at 1:00pm*. 3. All afternoon sessions start at 2.00pm* and end at 5.00pm*. 4. Students writing examinations must be seated in their respective examination venues 15 minutes before the examination is due to commence. 5. The doors to the exam venue close 10 minutes prior to the start of the examination. 6. A confirmation letter and ID/Passport/Drivers License is compulsory to gain access to the examination venue. *Please note the stipulated times refer to South African times. Please note that due to circumstances beyond the control of the IMM GSM, dates may be subject to change. Any changes in dates will be communicated on the IMM GSM website and/or via sms/ . 22 IMM GRADUATE SCHOOL OF MARKETING PROSPECTUS 2014

23 EXAMINATION TIMETABLE OCTOBER 2014 Date Morning Session Afternoon Session 20 Oct Mon Advanced Digital Marketing 4 (ADM401) Open book Microeconomics (MIC)/Economics 2 (ECO201) Advanced Contemporary Mkt Man Issues 4 (ACM401) Open Book Project Management 2 (PRM201) Advanced Services Marketing 4 (ASER401) Open book Business-to-Business Marketing (BBM/BBM001) Basic Marketing Research 2 (BMR201) Basics of Export Trade 1 (BET101) International Economics 3 (IE301)/International Economics (IE) 21 Oct Tues Financial Management 1 (FM101) Strategic Management (STRM)/Business Management 3 (BM303) Services Marketing (SERM/SEM001) Financial Management (FM) International Trade 1 (IT101) Introduction to International Trade (IIT) 22 Oct Wed Business Communication 1 (BC101) Practice of Marketing (M2)/Marketing 2 (MAR202) Business Communication (BC) Product Management (PM/PM001) International Marketing 1 (IM1) Finance & Payments 1 (FP1)/Finance & Payments 2 (FP201) 23 Oct Thu Principles of Marketing (M1) Financial Management 2 (FM202) Marketing 1 (MAR101) Retail Marketing (RM/RM001) Operations Management 3 (OM301) Finance & Payments 2 (FP2)/Finance & Payments 3 (FP302) Management Accounting (MA) 24 Oct Fri Advanced Global Marketing 4 (AGM401) Open book Business Law (BL)/Business Law 1 (BL101) Tourism & Hospitality Management (THM001) Export Management (EM)/Export Management 2 (EM201) Fundamentals of Business Communication 1 (FBC101) 27 Oct Mon Marketing Strategy (M4) Open book Distribution & Logistics Management (DLM) Marketing 3 (MAR303) Open book Distribution & Logistics Management 2 (DLM201) Advanced Strategic Marketing 4: Theory & Practice (ASM401) Open book Business Numeracy 1 (BN101) Export/International Trade Strategy (EIT) Open book Sponsorship Management (SPM001) International Export Trade Strategy 3 (ETS301) Open book Export Administration 2 (EA2/EA201) Statistical Analysis (STAT)/Business Statistics 1 (BS101) 28 Oct Tue Entrepreneurship (ENT/ENT001) Business Management 2 (BM202) Sales Management (SALM) e-commerce (EC/EC001) Sales Management 1 (SAM101) Export Administration 1 (EA1/EA101) Advanced Brand Management 4 (ABM401) Open book International Marketing (M3) 29 Oct Wed Macroeconomics (MAC) Brand Management (BM001) Economics 1 (ECO101) International & Africa Marketing (IAM301) Marketing Communications (MC) Marketing Communications 2 (MC201) Financial Accounting (FA) International Marketing 2 (IM2) International Marketing 3 (IM301) International Trade Law 1 (ITL1)/International Trade Law 2 (ITL201) 30 Oct Thu Business Management (BM) Marketing Research (MR)/ Marketing Research: Theory 3 (MRT301) Business Management 1 (BM101) Business Research: Theory 3 (BRT301) International Trade Law 2 (ITL2)/International Trade Law 3 (ITL301) 31 Oct Fri Advanced Marketing Research: Theory 4 (AMRT401) Open Book Academic Literacy 1 (AL101) Academic Literacy 1 & Project (ALP101) Human Resource Management (HRM/HRM001) Human Resource Management 3 (HRM301) Consumer & Buyer Behaviour (CBB) Financial Management 3 (FM303) Some modules in the examination timetable are not offered to new students who enrolled from Please read the IMM GSM Examination Policy & Procedures in the Student Yearbook or on Note: 1. All morning sessions on Tuesdays, Wednesdays and Thursdays start at 9.00am* and end at 12 noon*, except Advanced Brand Management 4 which starts at 9.00am and ends at 1:00pm. 2. All morning sessions on Mondays and Fridays start at 9.00am* and end at 1:00pm*. 3. All afternoon sessions start at 2.00pm* and end at 5.00pm* 4. Students writing examinations must be seated in their respective examination venues 15 minutes before the examination is due to commence. 5. The doors to the exam venue close 10 minutes prior to the start of the examination. 6. A confirmation letter and ID/Passport/Drivers License is compulsory to gain access to the examination venue. *Please note the stipulated times refer to South African times. Please note that due to circumstances beyond the control of the IMM GSM, dates may be subject to change. Any changes in dates will be communicated on the IMM GSM website and/or via sms/ . IMM GRADUATE SCHOOL OF MARKETING PROSPECTUS

24 CALENDAR OF EVENTS 2014 DATE ACTIVITY 2 Dec 2013 Assignments: Semester One on web 18 Dec 2013 Closing date: Early registration at all IMM GSM Offices 31 Dec 2013 Closing date: Early online registration (with online payment) 6 January Closing date: Oct 2013 examinations - Fail Report/Exam Result Appeal (ERA) 30 January Closing date: Exemption applications (Semester One 2014) 7 February Release Exam Result Appeal (ERA)/Fail Report: October 2013 examination session 17 February Closing date: Postgraduate Applications including MPhil & RPL* (Semester One 2014) 21 February Closing date: May examination session - Pro Forma and Tax Invoices 24 February Closing date: Script Viewing 24 February Closing date: Postgraduate Applications IMM GSM graduates (Semester One 2014) 3 March Closing date: Semester One student registration forms and payments (Without late registration fee, including EFT payments) 10 March Closing date: Semester One Online registration 4-10 March Closing date: Late registration period with late registration fee 18 March Closing date: Assignments before 3:00pm** 4 April Closing date: exam cancellations - May exams except AMRR402 & AMP March Zimbabwe region: Annual graduation 11:00am 4 April KwaZulu-Natal/Cape Town region: Annual graduation ceremony 3:00pm 11 April Western Cape/KwaZulu-Natal region: Annual graduation ceremony 3:00pm 25 April Gauteng region: Annual graduation ceremony 3:00pm 2 May Release marks: Assignments Semester One May May examination session 2 June Assignments: Semester Two 2014 on web 2 June Semester Two registration opens 30 June Closing date: Exemption applications (Semester Two 2014) 4 July Semester One results released 11 July Closing date: May exams - Fail Report/Exam Result Appeal(ERA) 18 July Closing date: Postgraduate Applications including MPhil & RPL* (Semester Two 2014) 23 July Closing date: October examinations - Pro Forma and Tax Invoices 25 July Closing date: Postgraduate Applications IMM GSM graduates (Semester Two 2014) 31 July Closing date: Script Viewing 1 August Closing date: Semester Two student registration with forms & payment) (Without late registration fee, EFT payments must be made) 31 July Closing date: Examination cancellation for AMRR402/AMP401 1 August Closing date: Semester Two student registration with forms & payment) (Without late registration fee, EFT payments must be made) 6 August Release Exam Result Appeal (ERA)/Fail Report: May 2014 exam session 8 August Closing date for registration for students who applied for an ERA 8 August Closing date: Semester Two 2014 Online registration 2-8 August Closing date: Late registration period with late registration fees 19 August Closing date: Assignments before 3:00pm** 5 Sept Closing date: exam cancellations - Oct exams except AMRR402 & AMP401 3 October Release marks: Assignments Semester Two October October examination session 3 Nov Registrations open for Nov Release 2015 Prospectus, timetable, fees, calendar, syllabi, booklist, ATC s 30 Nov Closing date: Bursary Applications for the 2015 academic year 12 Dec Semester Two 2014 results released 8 Dec Assignments: Semester One on web 18 Dec Closing date: Early registration at all IMM GSM offices 31 Dec Closing date: Early online registration (with online payment) * RPL - Recognition of Prior Learning ** Please note the stipulated times refer to South African time zones Please note that due to circumstances beyond the control of the IMM GSM, dates may be subject to change. Any changes in dates will be communicated on the IMM GSM website and/or via sms/ . 24 IMM GRADUATE SCHOOL OF MARKETING PROSPECTUS 2014

25 FEE STRUCTURE FEE STRUCTURE FOR UNDERGRADUATE PROGRAMMES - SOUTH AFRICA New student application fee (once-off payment) R (non-refundable) Annual admin support fee R (non-refundable) Assessment fee per module R Late registration - assessment fee per module R (an additional R400 per module) Overdue registration per form (after late registration date) R Late submission of form per form (after registration date) R Exemption application fee R (non-refundable) Exemption fee (per module) R Recognition of Prior Learning (RPL) application fee R (non-refundable) Private invigilation administration fee R Special examination venue fee Blake Hall (per module) R Reprint of Certificates / Diplomas R Copy of academic record R Reprint of student card R Fail Report (per module) R Exam Result Appeal - ERA (per module) R Script Viewing after ERA (per module) R Archive record retrieval (for previous years) R Tutorial fee: - Statistical Analysis, Financial Management modules R All other modules R Scribe cost (per module) R Exam cancellation fee: - By due date on the Calendar of Events (per module) R Special cancellation fee (per module) R Melisizwe Notwala, Student Consultant IMM GRADUATE SCHOOL OF MARKETING PROSPECTUS

26 FEE STRUCTURE FEE STRUCTURE FOR POSTGRADUATE PROGRAMMES - SOUTH AFRICA Postgraduate Diploma in Marketing Management Application fee for Postgraduate Diploma R (non-refundable) Application fee for Postgraduate Diploma (IMM GSM graduates) R (non-refundable) New student application fee (once-off payment) R (non-refundable) Annual admin support fee R (non-refundable) Assessment fee per module except Practicum R Advanced Marketing Practicum 4 R Late registration - assessment fee per module An additional R400 per module Overdue registration per form (after late registration date) R Late submission of form per form (after registration date) R Exam cancellation fee: - By due date on the Calendar of Events (per module) R Special cancellation fee (per module) R BPhil Honours in Marketing Management Application fee for BPhil Honours R (non-refundable) Application fee for BPhil Honours (IMM GSM graduates) R (non-refundable) New student application fee (once-off payment) R (non-refundable) Annual admin support fee R (non-refundable) Assessment fee per module except Report & Practicum R Advanced Marketing Research: Report 4 R Should the dissertation not be completed within 1 semester then an additional cost per semester will be levied Advanced Marketing Practicum 4 R Late registration - assessment fee per module An additional R400 per module Overdue registration per form (after late registration date) R Late submission of form per form (after registration date) R Exam cancellation fee: - By due date on the Calendar of Events (per module) R Special cancellation fee (per module) R MPhil in Marketing Application fee for MPhil R 1120 (non-refundable) Application fee for MPhil (IMM GSM graduates) R 560 (non-refundable) Annual admin support fee R1200 (non-refundable) Dissertation R (Payment can be made in three installments of R9 000 per semester (over 18 months). Should the dissertation not be completed within 18 months an additional cost per semester of R9 000 will be levied) 26 IMM GRADUATE SCHOOL OF MARKETING PROSPECTUS 2014

27 FEE STRUCTURE FEE STRUCTURE FOR UNDERGRADUATE PROGRAMMES - OTHER AFRICAN COUNTRIES New student application fee (once-off payment) Annual admin support fee Assessment fee per module (including assignment, exam and student pack) Late registration - assessment fee per module $50.00 (non-refundable) $ (non-refundable) $ $ (An additional $40.00 per module) Overdue registration per form (after late registration date) $70.00 Late submission of form per form (after registration date) $40.00 Exemption application fee $15.00 (non-refundable) Exemption fee (per module) $75.00 Recognition of Prior Learning (RPL) application fee $45.00 (non-refundable) Private invigilation administration fee $ Special examination venue fee Blake Hall (per module) $ Reprint of Certificates / Diplomas $40.00 Copy of academic record $5.00 Reprint of student card $5.00 Fail Report (per module) $35.00 Exam Result Appeal - ERA (per module) $30.00 Script Viewing after ERA (per module) $15.00 Archive record retrieval (previous years) $5.00 Tutorial fee: - Statistical Analysis, Financial Management modules n/a - All other modules n/a - Scribe cost (per module) $50.00 Exam cancellation fee: - By due date on the Calendar of Events (per module) $ Special cancellation fee (per module) $ IMM GRADUATE SCHOOL OF MARKETING PROSPECTUS

28 FEE STRUCTURE FEE STRUCTURE FOR POSTGRADUATE PROGRAMMES - OTHER AFRICAN COUNTRIES Postgraduate Diploma in Marketing Management Application fee for Postgraduate Diploma $45.00 (non-refundable) Application fee for Postgraduate Diploma (IMM GSM graduates) $20.00 (non-refundable) New student application fee (once-off payment) $50.00 (non-refundable) Annual admin support fee $ (non-refundable) Assessment fee per module except Practicum $ Advanced Marketing Practicum 4 $ Late registration - assessment fee per module An additional $40.00 per module Overdue registration per form (after late registration date) $70.00 Late submission of form per form (after registration date) $40.00 Exam cancellation fee: - By due date on the Calendar of Events (per module) $ Special Cancellation fee (per module) $ BPhil Honours in Marketing Management Application fee for BPhil Honours $45.00 (non-refundable) Application fee for BPhil Honours (IMM GSM graduates) $20.00 (non-refundable) New student application fee (once-off payment) $50.00 (non-refundable) Annual admin support fee $ (non-refundable) Assessment fee per module except Report & Practicum $ Advanced Marketing Research: Report 4 $ Should the dissertation not be completed within 1 semester then an additional cost per semester will be levied Advanced Marketing Practicum 4 $ Late registration - assessment fee per module An additional $40.00 per module Overdue registration per form (after late registration date) $70.00 Late submission of form per form (after registration date) $40.00 Exam cancellation fee: - By due date on the Calendar of Events (per module) $ Special cancellation fee (per module) $ MPhil in Marketing Application fee for MPhil Application fee for MPhil (IMM GSM graduates) Annual admin support fee Dissertation $112 (non-refundable) $56 (non-refundable) $120 (non-refundable) $2 700 (Payment can be made in three installments of $900 per semester (over 18 months). Should the dissertation not be completed within 18 months an additional cost, per semester, of $900 will be levied) 28 IMM GRADUATE SCHOOL OF MARKETING PROSPECTUS 2014

29 PAYMENT PROCESS PAYMENT - SOUTH AFRICA Method of payment A student has six payment options: Bank guaranteed cheques only Credit card Debit card facility at IMM GSM offices Direct deposit (cash or bank guaranteed cheques only) Electronic fund transfer Credit card payment via the Student Portal Please note: No cash payments will be accepted at any IMM GSM office Bank Details Account name: IMM Graduate School of Marketing (Pty) Ltd ABSA 160 Jan Smuts Avenue Bank: Branch: Branch no: EFT no: Swift code: ABSAJJZZ Account no: Reference: Your IMM GSM Student number, or first name and surname If payment is not made at the offices of the IMM GSM, please fax or proof of payment to the IMM GSM for the attention of the finance administrator. Payment confirmations may be faxed to or ed to pop@immgsm.ac.za. If you are paying via a direct deposit, indicate your IMM GSM student number or your full name and surname in the reference field on the bottom righthand corner of the deposit slip. PAYMENT - ZIMBABWE Method of payment A student has 3 payment options: Direct deposit (cash or bank guaranteed cheques only) Electronic fund transfer (EFT) Credit Card via Student Portal Please note: No cash payments will be accepted at any IMM GSM office Bank Details Account name: IMM Graduate School of Marketing (Pty) Ltd Stanbic Belgravia Bank: Branch: Branch code: 1009 Account no: Reference: Your IMM GSM Student number, or first name and surname If you are paying via a direct deposit, indicate your IMM GSM student number or your full name and surname in the reference field on the bottom left-hand corner of the deposit slip. Other African Countries Please consult the website IMM GSM refund policy Once students have completed their qualification with the IMM GSM, any credit balances on their accounts will be refunded in full. A student who wishes to cancel or withdraw their registration, must request the refund in writing. An administration fee will be charged. A request in writing must be submitted. For a full copy of the IMM GSM refund policy please go to the student portal and click on Policies. Change of personal details Students are requested to inform the IMM GSM of any change of details. Change of details can be submitted online at or ed to update@ immgsm.ac.za or faxed to +27 (0) The copyright of all IMM Graduate School of Marketing material is held by the IMM Graduate School of Marketing. No publications may be reproduced without its prior written permission. IMM GRADUATE SCHOOL OF MARKETING PROSPECTUS

30 STUDENT CODE OF CONDUCT Students must familiarise themselves with the IMM GSM Student Code of Conduct to ensure a thorough understanding of disciplinary procedures and appeal processes. Any violations of the Student Code of Conduct are regarded seriously and will result in disciplinary action that may include suspension and/or dismissal from the IMM GSM. Violations are categorised into two sections, namely minor offences and major offences. Students found guilty of minor offences may receive suspension from the IMM GSM for a minimum period of up to 6 months. In the event of a student being found guilty of a major offence, the maximum penalty is expulsion from the IMM GSM. Minor offences include the following: Harassment Defamatory remarks A student who is found guilty of harassment may be suspended for up to 6 months. Major offences include the following: Assault or threatening behaviour Cheating in examinations Discrimination Dishonesty Disruption of an examination session Fabrication of results Forgery Interference with the conditions necessary for teaching, learning and research Interference with the governance and proper administration of the IMM GSM Interfering or not following instructions given by an invigilator at an examination session. Misrepresentation of oneself Misuse of identification Not following the instructions of an IMM GSM staff member or disrupting an IMM GSM process or event Possession of weapons Racist behaviour Sexual assault or threat thereof Theft Assignment Plagiarism A student who is found guilty of not referencing (first offence) in an assignment will be sent a letter of warning. A student who is found guilty of plagiarism (first offence) may have up to 60% of their mark deducted or may not receive the mark for the assignment but will be allowed to write the examination. A student who is found guilty of plagiarism (second offence) may receive 0% for the assignment or may not be allowed to write any examinations for three examination sessions. A student who is found guilty of plagiarism (third offence) will be expelled and no longer allowed to continue studying with the IMM GSM. Please refer to the Policies and Procedures available on the student portal. Examination Misconduct A student who is found guilty of misconduct in an examination (first offence) will be suspended from the IMM GSM and will not be allowed to write any examination for three examination sessions. A student who is found guilty of misconduct in an examination (second offence) will be expelled and no longer allowed to continue studying at the IMM GSM. Further offences, not mentioned above, whether minor or major offences, will be evaluated by the Academic Board and categorised accordingly. Due Process In all cases, the Chairman of the Disciplinary Committee or Dean of Faculty shall take action within five working days of receiving a report of an alleged offence. The student will be contacted at least 3 days prior to the release of assignment or examination marks. The student concerned will be informed in writing of the allegation and invited to an interview, telephonically or in person, to make representation on his/her behalf to the Chair, and submit any appropriate evidence. During the interview the student is entitled to be accompanied by a representative. The student may choose to decline the invitation to attend the interview and is entitled to make written representation instead. Students who do not attend their inquiry will have their hearing held in absentia. The outcome of the inquiry will be communicated to the student via sms or IMM GRADUATE SCHOOL OF MARKETING PROSPECTUS 2014

31 NOTES IMM GSM Faculty Meeting IMM GRADUATE SCHOOL OF MARKETING PROSPECTUS