The Future of Enrollment Management in the State of Michigan: Innovation
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1 The Future of Enrollment Management in the State of Michigan: Innovation Frank J. Hribar, D.B.A. Vice President for Corporate Relations & Enrollment Services Kettering University
2 The Primary Functions of EM Link / Support to Philanthropic Strategies Develop / Stabilize Enrollments Link Academic Programs & Enrollment Management Reduce Vulnerability to Environmental Forces Strategic Enrollment Management Stabilize Finances Improve Quality, Evaluate Strategies & Provide Access to Information Improve Services Optimize Resources
3 The Current EM Environment Inward Market Data Class Data Program Data Retention Data Financial Aid Data Outward Labor Markets Demographic Shifts Attitudinal Shifts Environmental Scan Political Environment The Tighter the Better
4 Source: Western Interstate Commission for Higher Education
5 Source: Western Interstate Commission for Higher Education
6 Source: Western Interstate Commission for Higher Education
7 Unemployment Data
8
9 KETTERING University Primary, Secondary & Tertiary Markets WA MT ND ME OR ID WY SD MN WI MI NY VT NH MA CT RI CA NV UT CO NE KS IA MO IL IN OH KY WV PA VA MD NJ DE AZ NM OK AR TN SC NC MS AL GA TX LA AK FL LEGEND Primary Region Secondary Region HI Tertiary Region Tertiary 2 States
10 Old Way: A Three-Way Working Partnership College / University Employer Student
11 The Outcomes & Effects of the Current Environment Decreasing HS student population Decreasing public/governmental funding Decreasing Ability-to-Pay Decreasing financial aid resources (State / Loan) No Cookie-Cutter / Obvious Resolution Challenging Unemployment Rate Good for some? Poor national reputation (State) Shift in industry focus (expansion) As such: What are your challenges? What opportunities do you see?
12 The Future of Enrollment Management for the State of Michigan Talent Supply Chain Management
13 Kettering University Talent SCM Framework March 26, 2010 Talent Supply Chain Management (SCM) Framework
14 Talent SCM to create Regional & State Human Capital Assets Talent Supply Chain Management (SCM) Framework
15 The Talent Supply Chain Tier 4 Tier 3 Tier 2 Tier 1 OEM Pre-K Primary (K-8) Secondary (9-12) Post Secondary (Various) Employer Prenatal care Healthy lifestyles Academic rigor Colleges Degree Drug-free moms Good meals Ready for college Universities Certificates Books in homes Good sleep Ready for work Career Training License Parents reading Value schools Self-control Career focus Work experience Preschool Respect teacher Healthy lifestyle Academic focus Reliable Childcare Learning Study habits Achievement Character Child health Reading at home Value education Self-discipline Competencies Family Summer growth Explore careers Progression Abilities Environment Prepared for HS Achievement Completion Preparation Study habits Extra-curricular Internships Values Career plans Work experience Discipline Education plans Talent Supply Chain Management (SCM) Framework
16 The Kettering Talent Supply Chain Tier 4 Tier 3 Tier 2 Tier 1 OEM Primary (K-8) Employer Michigan Initiatives Secondary (9-12) Post Secondary Kettering Graduate Schools Primary Programs Science Olympiads Career Fairs Student Speakers High School Partnerships HS Scholarships Dual Enrollment Pre-College Programs Charter Schools Career Fairs Sponsored Orgs. Vo-Tech Partners College Partnerships Articulation Agreements Concurrent Enrollment Grant Participation Alumni Events Student Programs: Speak at HS s Annual Dinner Participate EOY Scholarships Executive Alumni Public Image Employer Programs: Employer of Year Program MEDC Talent 2025 WMSA Interns Heritage Award Automation Alley Talent Supply Chain Management (SCM) Framework
17 The New Role Function of EM Corporate Relations Link / Support to Philanthropic Strategies Develop / Stabilize Enrollments Link Academic Programs & Enrollment Management Economic Development / Community & Governmental Relations Reduce Vulnerability to Environmental Forces Strategic Enrollment Management Stabilize Finances Improve Quality, Evaluate Strategies & Provide Access to Information Improve Services Optimize Resources
18 Innovation is the process of creating and delivering new customer value in the marketplace.
19 Enrollment Management Innovation WI MI OH IL IN
20 Enrollment Management Innovation Collaboration with Economic Development agencies and foundations.
21 Enrollment Management Innovation Developing collaborative relationships to attract new revenue / enrollment streams associated with corporate entities. Developing Benchmarks for Michigan colleges and universities. Recalibrating the MACRAO Agreement mentality to serve our current needs.
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