International Student Demand in the GFC

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1 International Student Demand in the GFC Will Archer and Kevin Brett i-graduate Wednesday October 14 th

2 All pages, content and design of this presentation are the intellectual property of IGI Services Ltd and are subject to copyright owned by IGI Services Ltd It is not permitted to modify, copy, reproduce, create derivative works, republish, display, upload, post, transmit or distribute in any way, either yourself or via a third party, the content of this presentation without the prior written consent of IGI Services Ltd. i-graduate are keen to work with all of our partners to maximise the use of their research. Please don t hesitate to contact us to further understand this research and how it may be applied within your institution or organisation

3 The International Graduate Insight Group (i-graduate) i-graduate is an independent benchmarking and research group, working in partnership with institutions and education organisations to enable positive change through comparative insights. Using student and stakeholder insight as a management tool A finger on the pulse for policy makers and educators Risk management for higher education Working with over 500 education institutions, in Australia Feedback from more than 500,000 international students of 190 nationalities Engaged in the UK, Belgium, Germany, Denmark, Spain, Estonia, Ireland, Netherlands, USA, South Africa, Australia, New Zealand, Singapore, Brazil, China

4 Context: (UNESCO Global Education Digest) 2007 International student mobility 2.8 million students enrolled outside country of origin 53% increase from 1999 Australia enrolments: 2008 DEEWR Higher Education Student Statistics International students represent approx 25% of student load 2009 YTD July: 14.1% growth in enrolments; 20.1% in commencements To July - industry withstood GFC.

5 International Student Demand in the GFC triangulate data sets: International Student Barometer- current students StudentPulse - prospective students Agent Barometer agents reporting on student interviews

6 Themes developed: GFC as a distraction from other trends Risk assessment: reputational risk Institution National education system Community/ region/ lifestyle Issues and remedies Diversification niches and specialties Stay close to your current students Maintain a balanced perspective

7 The International Student Barometer (ISB) the largest annual study of international students in the world, with feedback from over 150,000 respondents each year The ISB runs at institutions in 16 countries across 5 continents Tracks decision-making, expectations, perceptions and experiences of international and/or domestic students Institution-specific results compared against sector, comparator groups, national and international benchmarks Reporting fully confidential and customised to each institution Copyright IGI Services 2009

8 StudentPulse st wave (April June)

9 About StudentPulse StudentPulse is an international research study which examines the perceptions amongst prospective international students in established and emerging markets across the globe. The study provides in-depth quantitative data into the perceptions of countries as study destinations among students who are actively considering international study and investigates what factors motivate and influence prospective international students across the globe.

10 Overview of data collection Over 11,000 responses were received to the 2009 StudentPulse which was conducted in both English and Simplified Chinese The data collection occurred between April and July The largest share of responses came from India (16%), United States (14%) and China (12%) The questionnaire was conducted online and students were sent a hyperlink to the survey via i-graduate contacted prospective students through a number of channels/database organisations including:

11 Student Trends Where are you from? 34% 18% In-depth China and India StudentPulse reports are available on request 17% 2% 2% 2% 3% 4% 4% 5% 10% China India United States of America Indonesia Pakistan Malaysia Philippines Bangladesh Nigeria Singapore Other Base: 11166

12 Student Trends Which subject are you most interested in pursuing? 4% 3% 3% 3% 2% 2% 21% 5% 5% 11% 9% 11% 9% 10% Business, Commerce and Management Engineering Arts, Humanities and Social Science Information Technology/Computing Health, Medicine and Veterinary Studies Other Sciences Creative Arts, Design and Communications Education English Language (ESL) Food, Hospitality and Tourism I m not sure Base: 11144

13 Student Trends What level of study are you considering? 6% 3% 2% 2% 12% 43% 33% Postgraduate (Diploma, MA, MSc, LLM, MBA, etc) Undergraduate (BA, BSc, etc) Research postgraduate (PhD, MPhil, MRes, etc) Short programme (Student Exchange/Study abroad) Other Other non-degree level studies Foundation Course Base: 10179

14 Student Trends Please indicate how important each of the following are to you, when choosing a country to study in: Broadening my life experience 3.32 Personal safety and security in that country 3.31 Reputation of a qualification from that country 3.30 Cost of education 3.25 Ease of obtaining a student visa 3.06 Opportunity to work in country after completing my studies : Very unimportant 4: Very important Base: 8666

15 Agent Barometer In association with ICEF

16 About the Agent Barometer Tracking the opinions of education agents worldwide Insights into perceptions of international education markets and providers Unique partnership, i-graduate and ICEF 1,093 responses from agents in 119 countries. Survey live: September/October 2008 Capturing opinions during the most turbulent economic period in recent times

17 Base: 1073 agents in 119 countries agents in 109 countries Count PCT of total India 96 9% Russia 76 7% Pakistan 45 4% Italy 39 4% Brazil 38 3% Spain 36 3% China 33 3% Japan 32 3% USA 31 3% Nigeria 31 3% Germany 28 3% Colombia 28 3% Nepal 25 2% Turkey 24 2% Vietnam 24 2% Thailand 21 2% UK 20 2% Iran 20 2% Poland 19 2% Mexico 19 2% Ukraine 17 2% Bangladesh 17 2% Ghana 14 1% South Korea 14 1% Australia 13 1% Taiwan 12 1% Algeria 12 1% Argentina 11 1% Czech Republic 11 1% Malaysia 11 1% Other 276

18

19 Did you experience any student mobility concerns/difficulties 2009 vs Study visa Global economic recession 53% 56% 67% Financial 41% 47% Swine Flu (Influenza A (H1N1)) pandemic Work visa 23% 24% 39% 2009 (586) 2008 (604) Accreditation Other Insurance 6% 4% 5% 11% 9% 10% 0% 20% 40% 60%

20 Please tell us how the Global Economic Recession has affected student mobility:

21 An insight into international student demand for Australia all concerned about trends from GFC Identify three data sets: 1. Views of current students ( Uni + ELT students) positive 2. Views of Prospective students live data shows a drop in attractiveness of Australia 3. Verified by live data from Agent Barometer Perspective Damage is primarily in the sub continent indicative data Some signs of reputational risk beyond India China remains positive Require national data sets of the student experience

22 Australia value proposition: Good quality and good value as a destination market has been compromised but primarily restricted to India Reputational risk is the key impact on financial risk How is your risk management strategy? How to rebuild the relationship in South Asia? Increase differentiation in the marketing of Australian education by each sector But recognise that Australia is judged as a nation Diversify by country and by field of study Are we overlooking the views of domestic students? Listen to the voice of your current students

23 For further information about i-graduate s research contact Kevin Brett or a member of the i-graduate Research Team Kevin Brett t m e International Graduate Insight Group 29 Harley Street London W1G 9QR t +44 (0) f +44 (0) Thank you!

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