Market Spotlight Brazil

Transcription

1 Market Spotlight Brazil

2 The Brazilian scenario still requires caution but is improving In the end of 2016, the GDP had a retraction of 8% The projection for the first quarter of 2017 is for GDP to grow 0.5% Inflation will decrease and will be on the basis of 4% Economists now begin to project the return of growth for the third quarter of the year with expressive rates. Font: Exame.com G1.com G1.com Economy of Brazil

3 Unemployment Unemployment in Brazil hit a record and reached 12.5 million Brazilians in 2016 New perspective for the unemployed, investments in studies abroad The English course is the most sought after for those seeking to improve during the crisis Courses of Masters and Degrees is in 2nd place Font: Exame.com Estadão brasil.gov

4 Brazilian high school reform Change in the current structure of the high school system Flexibility of the curriculum - student can choose the area of knowledge to deepen their studies English will be required in the curriculum. This new method should not happen until 2018 Font: Ministério da Educação

5 Belta Seal Agencies by Region North Northeast Midwest Southeast South 08 franchises / outlets 37 franchises / outlets 22 franchises / outlets 212 franchises / outlets 73 franchises / outlets

6 States with more potential The Southeast region is the one that most congregates Belta Seal Agencies, holding more than 60% of Brazil The Northern and Northeastern regions are expanding, with the Northeast being highlighted The South continues in second place with 20.7% of the international education market

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8 Belta Seal Research Agencies Pesquisa Selo Belta Agências Team in charge: Manolita Correia Lima Danilo Torini Claudia Cristiane dos Santos Silva

9 Methodology Type of research: quantitative Target audience: exchange program agency managers, managers of agency networks, franchisees, supervisors, managers, owners or representatives of exchange programs brands. Tool for data collection: online questionnaire Method for data collection: invitations sent by and phone Sample period: January-March 2016 Range: national Listing: made available by Belta

10 Reach of the Research 135 participants 925 Sales points The 135 participants represent 882 sales points from Belta agencies and 43 Non-Belta agencies.

11 Main programs sold LANGUAGE COURSE COURSE AIR TICKET ISSUING HIGH HIGH SCHOOL SCHOOL (high school) PROFESSIONAL COURSE CERTIFICATE OR DIPLOMA VACATION COURSE (Summer/Winter) FOR TEENS WORK IN THE UNITED STATES (work on vacations) LANGUAGE COURSE WITH TEMPORARY JOB VISA CONSULTING TRAVELER HEALTH INSURANCE VOLUNTEER WORK P2. List, the main programs sold by your company in 2015 by importance

12 Main goals for investing in Exchange Programs P3. List, the main GOALS your clients have when investing in an Exchange BELTA Brazilian Educational Program, & by Language importance: Travel Association

13 Main destinations BELTA Brazilian P4. List up to Educational TWENTY countries preferred & Language by exchange visitors who Travel have traveled Association with your Agency in 2015, by importance.

14 Main destinations Place Country Place 1 st Canada nd United States of America rd Australia th Ireland th United Kingdom th New Zealand th Malta th South Africa th France th Spain th Germany th Italy th Argentina th Chile th Mexico th Japan th Belgium th Colombia th Switzerland th Austria 34 In total, 50 countries have been mentioned Canada was placed in the top 3 in 92% of the times in which it was mentioned. United States was placed in the top 3 in 71% of the times in which it was mentioned. BELTA Brazilian P4. List up Educational to twenty countries preferred & Language by exchange programtravel visitors who have Association traveled with your Agency in 2015.

15 Aspects that influenced the country choice P5. List the FIVE aspects that have most influenced your clients on choosing BELTA Brazilian Educational these countries, & Language by importance: Travel Association

16 Age group of clients who traveled in 2015 The age group from 22 to 24 years old has been mentioned amongst top 3 by 81% of answering parties. The age group from 25 to 29 years old has been mentioned amongst top 3 by 65% of answering parties. 35% mentioned the age group from 22 to 24 years old in 1 st place. 30% mentioned the age group from 25 to 29 years old in 1 st place. P6. List the age group of clients who traveled in 2015 with your agency, by importance:

17 Main languages 72% answered "Spanish" amongst top 3 and 53% in 2 nd 96% answered "English" in 1 st BELTA Brazilian P7. Educational List the languages of the & courses Language sold by your Agency Travel in 2015, by Association importance:

18 Main factors that enable the selling of exchange programs/services The clients' need to invest in languages A permit, so the client is able to conciliate study and work activities The clients' need to make their resume stand out in labor market Clients' interest in investing on international education P13. List the FIVE main factors that enabled selling programs/services in 2015, by importance.

19 Main factors that hinder the selling of programs/services Dollar/Euro appreciation regarding Real A decrease on clients' purchasing power Clients' unemployment Brazilian economic/political crisis escalation and a concern of being decapitalized P14. List the FIVE main factors that hindered selling programs/services in 2015, by importance.

20 Average trip duration UP TO 1 MONTH BETWEEN 2 and 3 MONTHS BETWEEN 4 and 5 MONTHS BETWEEN 6 and 7 MONTHS BETWEEN 8 and 9 MONTHS BETWEEN 10 and 11 MONTHS 12 OR MORE MONTHS P15. List the average duration of trips contracted by your clients in 2015:

21 Belta Seal Survey Students Pesquisa Selo Belta Agências

22 Sample Answering parties Belta Listing : 551 Listing of Embassies and Consulates: % have already been in an exchange program Total: 1915 answering parties

23 Answering group ages P2. How old are you?

24 Exchange Program Term UP TO 1 MONTH 96% answered "English" 1 st. BETWEEN 2 and 3 MONTHS BETWEEN 4 and 6 MONTHS BETWEEN 7 and 11 MONTHS 12 OR MORE MONTHS P9. How long did your exchange program last?

25 Exchange program financing source SOURCE TOTAL Personal savings 49.4% My family 40.6% A National Agency I have been granted a scholarship 16.1% The University where I study I have been granted a scholarship 5.2% An International Agency I have been granted a scholarship 3.5% The Organization where I work I have been granted a scholarship 1.4% Others 1.2% BELTA Brazilian P12. Who funded Educational your exchange program? & Language (You can answer with Travel more than one Association option)

26 Who has influenced the most to participate in the Exchange Program INFLUENCE TOTAL Friends who have already participated 31.3% Information obtained from sites specialized in this type of program 25.0% Information obtained in trade fairs to disseminate Study, Work and/or Tourism programs 22.5% My parents 20.2% It was my own decision/i was not influenced 20.0% Information obtained from the Agencies promoting this type of program 13.5% Professionals related to the Educational institution where study 13.4% People in my family who have already participated 9.1% Professionals related to the Organization where I work 6.1% Others 4.0% P13. Who influenced your decision to participate in an Exchange program? (You can answer with more than one option)

27 Exchange Program participation goals 1st PLACE QUOTES TOTAL Interest in investing in an international education 24.2% Being able to fulfill the dream of knowing different cultures and countries 22.4% Interest to invest in languages 16.3% Having an international experience able to conciliate Study, Work and Tourism 11.5% Interest in traveling and broadening my horizons 7.5% Developing skills related to my profession 7.5% The importance of making my resume stand out 3.0% The interest of living abroad during a given period 2.9% Broaden condition which enable an international career 1.9% Being more autonomous by living away from my family for some time 1.2% Employers' requirement for international experiences 0.4% Interest in making friends of different nationalities 0.4% Other 0.7% P14. List the three main goals of your Exchange trip

28 Reasons for choosing the agency REASONS TOTAL Trust in the Exchange program offered 45.7% Easy to get in touch with 32.8% Customized service 31.2% Final price to pay for the Exchange Program 26.6% Payment method compatible with my budget 25.3% A location easy to access 16.0% Suitable facilities 9.4% Friends' referral 3.2% Others 6.8% P16. What were the main reasons for choosing the agency or organization that managed your Exchange program? (You can answer with more than one option)

29 Type of Exchange Program you are interested in TYPES TOTAL Language Course with temporary job 30.5% Language Course 20.1% Stricto sensu post-graduation: (Masters or Doctors degree) 12.9% Post-graduation (MBA or Master degree) 7.6% Undergraduate Degree 7.1% Vocational course with certificate or diploma 4.3% Cultural tourism 3.8% Internship (work experience) 3.5% Vacation course (Summer/Winter) for teens 2.4% Volunteer work 1.7% Work in the United States (work during vacation) 1.6% Academic events 1.2% High School 1.0% Other 2.2% p. 20 What kind of Exchange Program do you intend to go through?

30 Intended destination country RESULTS TOTAL Canada 27.6% United States of America 23.1% Australia 9.3% Ireland 7.6% United Kingdom 7.2% New Zealand 3.8% Spain 3.4% South Africa 2.8% Netherlands 1.7% Malta 1.7% Portugal 1.7% Germany 1.4% France 1.4% Italy 1.4% Argentina 0.7% Chile 0.7% South Korea 0.3% Denmark 0.3% Finland 0.3% Greece 0.3% Japan 0.3% Peru 0.3% Czech Republic 0.3% What kind of exchange do you intend to go through? Switzerland 0.3% Taiwan 0.3% P. 21 To which country do you want to go?

31 Thank you very much for your attention!