2013 AIEC Conference October Mary Lou Hayman High Commission of Canada, Canberra

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1 2013 AIEC Conference October 2013 Mary Lou Hayman High Commission of Canada, Canberra

2 Overview DFATD s International Education and Youth Division EDU-Canada s Activities: Marketing Canada International Student Numbers CBIE s International Student Survey Mar 2013 Looking Ahead

3 DFATD DFATD Education and Youth Division

4 DFATD Foreign Affairs, Trade and Development Canada Canada s Successful Approach in Collaboration, Research, Scholarships and Youth Mobility International Education and Youth Division: Edu-Canada International Education Policy and Planning Scholarships International Experience Canada

5 Foreign Affairs, Trade and Development Canada International Education and Youth Division: Edu-Canada with our extensive overseas network (101 missions abroad) serve and support Canadian institutions in: Student recruitment Partnerships and research linkages with foreign institutions Market Intelligence Coordinated marketing efforts by the Imagine Education au/in Canada brand Recognition as a quality and legitimate education provider DFATD

6 Objectives EDU-CANADA Mandate: Promote Canada as an international study and research destination by marketing our education opportunities abroad. Attract Highly Qualified and Skilled People to study and conduct research in Canada Develop and implement a brand strategy for Canada in coordination with the provinces, territories and education sector, positioning Canada as a destination for study and research Support and implement the approved recommendations of an independent Advisory Panel Contribute to Canada s talent gap, labour market needs and a infuse renewable source of economic prosperity in all regions of Canada; Increase international collaboration through education partnerships for study, research and commercialization Who we are Where we are Where we re going Getting there together

7 INTERNATIONAL SCHOLARSHIPS PROGRAM SCHOLARSHIPS Short-term student exchanges for students from the Americas, Caribbean, Asia, and Africa Long-term awards, under bilateral or multilateral agreements, such as the Postdoctoral Research Fellowships available to a select group of countries with which Canada has a reciprocal agreement Foreign Government awards which are available to Canadian students for study abroad Special projects, activities, and value added components, such as the Emerging Leaders in the Americas Program Democracy Study Tour

8 Industry Canada Graduate Research Awards $4 million in 2012 supporting international graduate researchers Vanier Canada Graduate Scholarships Banting Post Doctoral Fellowships Emerging Leaders in the Americas Program (ELAP) SCHOLARSHIPS Doctoral scholarships of $50,000/year for up to three years Awarded app 44 scholarships in 2012 Postdoctoral fellowship awards of $70,000 /year up to two years Awarded app 26 scholarships in exchanges annually (Latin America and the Caribbean) Awards of up to $10,000 DFAIT International Scholarship Program and Special Initiatives $12 million annually for international students and researchers at all levels of post graduate study Canada-CARICOM Leadership Scholarships Program Canada-Chile Leadership Exchange Scholarship Canada-China Scholars Exchange Program Fulbright Canada Programs Canada-Haiti Academic Projects Canada-Brazil Awards: Joint Research Projects 200 student and faculty exchanges Awards of up to $15, short-term student exchanges Awards of up to $10, reciprocal 4 to 12 month exchanges Awards of up to $25,000 Various awards for Canadian and US students and academics 20 Joint projects between postsecondary institutions Awards of up to $25, Joint research projects between postsecondary institutions Awards of up to $55,000

9 INTERNATIONAL EXPERIENCE CANADA The opportunity for Canadian youth between the ages of 18 and 35 to travel and work abroad for up to one year Through reciprocal arrangements negotiated with foreign countries Many IEC participants enroll in short-term courses (ex. summer language programs) while travelling and working in Canada

10 DFATD Edu-Canada: Marketing Canada Abroad

11 What have we accomplished so far? EDU-CANADA With $1m/yr since 2007 Increased # of missions engaged in promoting education in Canada Organized/Participated 170+ education events in 70+ countries Provided Trade Commissioner Service to clients Created the Imagine Education au/in Canada Brand co-managed with CMEC and the provinces/territories Promotional material Research and Reports News Courses & Training Edu-CanadaPRO.gc.ca Educationau-inCanada.ca Imagine.cmec.ca Mission s Website

12 Promotional Material

13 EXHIBITIONS AND FAIRS Promotional Events Vietnam, 2009 Ph.D. Workshop China, 2009 Serbia, 2010 China Education Expo, 2010

14 EXHIBITIONS AND FAIRS (cont d) Promotional Events Saudia Arabia, 2009 NAFSA Canada pavilion voted among top three exhibits China Education Expo, 2010

15 Logo used by eligible institutions

16 International Students in Canada International Student Numbers

17 International Students in Canada Impact of Long-Term International Students in Canada 500, , , , , , , , ,000 50,000 0 *AP recommendation Start of Edu-Canada Funding 8% CAGR *2022 $8.0 billion In expenditure 86,570 Jobs $455 million In govt tax revenue Who we are Where we are Where we re going

18 Where does Canada stand? Trends in International Education Market Shares Percentage of all foreign tertiary students enrolled, by destination WORLDWIDE International Students Worldwide 6.4 m % 4.1 m m US¹ UK¹ Australia¹ Germany France Canada² Russia New Zealand Other OECD Other non- OECD 1. Data relate to international students defined on the basis of their country of residence. 2. Year of reference Source: OECD and UNESCO Institute for Statistics for most data on non-oecd countries. Table C4.7, available on line. Who we are Where we are Where we re going

19 INTERNATIONAL HIGHER EDUCATION STUDENTS IN SELECT DESTINATION COUNTRIES Canada has outpaced competitors since 2009 Notes: Index is set at 100 for Source: AEI, CIC, DAAD/HIS, ENZ, HESA, IIE Slide courtesy of The Illuminate Consulting Group

20 CANADA: SOURCE COUNTRY TRENDS (STOCK) China s enrollment share increased from 9.7 to 30.4 percent Source: CIC Slide courtesy of The Illuminate Consulting Group.

21 SOURCE COUNTRIES INTERNATIONAL STUDENTS IN CANADA 265,377 long-term international students in Canada in 2012 A total increase of 51% from 2007 Top 10 Source Countries of International Students Present in Canada in 2008 Top 10 Source Countries of International Students Present in Canada in 2012 All other countries 32% China 24% All other countries 30% China 30% Mexico 2% Taiwan 2% Hong Kong 2% Saudi Arabia 3% India 4% Japan 4% France 5% United States 7% South Korea 15% Iran 2% Nigeria 2% Mexico 2% France 4% Japan 2% United States 5% Saudi Arabia 5% India 11% South Korea 7% Source: CIC Facts and Figures 2012

22 International Students in Canada Growth of International Students in Canada - All Sectors 160, , , ,000 80,000 60,000 40,000 20, Secondary or less Trade University Other post-secondary Other Level of study not stated Source:

23 International Students in Canada International Students in Canada by Level of Study (2012) Secondary or less University Other 54.7 Trade Other post-secondary Source:

24 CANADA: SECTORAL TRENDS (INTAKE) Other Post-Secondary (colleges) is experiencing rapidly growing intake Notes: Excludes the Level of study not stated and Gender not stated categories. Source: CIC. Slide courtesy of The Illuminate Consulting Group

25 STRATEGIC IMPLICATIONS Canada has performed very well since 2009, exhibiting sustained doubledigit growth rates. This period of success is a reflection of multiple, interdependent factors such as education quality, cost, increased marketing activities, etc. Yet it has also occurred during relatively low performance stretches of key competitors such as Australia and New Zealand. Some attractiveness factors are starting to wane, including cost (especially in Vancouver and Toronto). Study permit issuance is a critical issue currently under pressure with the potential to affect 2014 intakes more than 2013 intakes. Statistical analysis suggests that Canada s strong enrollment growth trends will come under pressure in the near future. Slide courtesy of The Illuminate Consulting Group

26 International Students in Canada CBIE International Student Survey March 2013

27 International Students in Canada Canada is a welcoming and tolerant society. 4% 2% 12% Strongly Agree 45% Somewhat Agree Neithere Agree not Disagree Somewhat Disagree 37% Strongly Disagree Source: CBIE s annual report, A World of Learning: Canada s Performance and Potential in International Education 2013

28 International Students in Canada Canadians are friendly when you get to know them. 5% 2% 17% 34% Strongly Agree Somewhat Agree Neithere Agree not Disagree Somewhat Disagree Strongly Disagree 42% Source: CBIE s annual report, A World of Learning: Canada s Performance and Potential in International Education 2013

29 International Students in Canada Canadian students are hard to get to know. 14% 15% Strongly Agree 19% 30% Somewhat Agree Neithere Agree not Disagree Somewhat Disagree Strongly Disagree 22% Source: CBIE s annual report, A World of Learning: Canada s Performance and Potential in International Education 2013

30 International Students in Canada I prefer to mix with people from my own culture. 20% 10% Strongly Agree 19% 21% Somewhat Agree Neithere Agree not Disagree Somewhat Disagree Strongly Disagree 30% Source: CBIE s annual report, A World of Learning: Canada s Performance and Potential in International Education 2013

31 International Students in Canada I would like more chances to experience Canadian culture and family life. 3% 2% Strongly Agree 17% Somewhat Agree 44% Neithere Agree not Disagree Somewhat Disagree 34% Strongly Disagree Source: CBIE s annual report, A World of Learning: Canada s Performance and Potential in International Education 2013

32 International Education Strategy The Future

33 International Education Strategy The Process The Advisory Panel on Canada s International Education Strategy (IES) 2013 Budget 2011: $10 million over 2 years pending recommendations June 2011 Late Early 2012 Advisory Panel announced Engagement process Final report and recommendations submitted to Ministers August 2012 Budget 2013 Approval by Cabinet Funding Implementation IES VISION: For Canada to become the 21st century leader in international education in order to attract top talent and prepare our citizens for the global marketplace, thereby providing key building blocks for our future prosperity.

34 RECOMMENDATIONS The Advisory Panel s 14 Recommendations In line with CMEC s International Education Marketing Action Plan, released in June 2011 Marketing Promotion in priority markets (6) Increased brand promotion (7) Comprehensive digital strategy (8) Training and research for embassy staff and education sector client (13) Investments International mobility program for Canadian students (2) Brand Canada through undergraduate scholarships (9) Regroup grants and scholarships for graduate students aligned with federal agenda (10) Policy & Coordination Double the number of international students by 2022 (1) Create a Council on International Education and Research to coordinate activities across government while maintaining quality education (3, 4, 5, 11) Support visa efficiencies through CIC and promotion of Canadian Experience Class (12, 14)

35 BUDGET 2013 The 2013 Economic Action Plan commits to strengthen Canada s position as a country of choice to study and conduct world-class research. Attracting top talent $10 million over two years for international marketing activities Mobility and skills development $13 million over two years to the Mitacs Globalink Program to attract highly promising students from around the world to Canadian universities and to allow Canadian students to take advantage of training opportunities abroad CIC processing investments $42 million over two years to support enhanced processing capacity within the Temporary Resident Program to meet growing demand, which will help ensure timely and efficient processing

36 Thank You! Questions? Mary Lou Hayman High Commission of Canada, Canberra Visit.....

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