18 &19 January t e. n s. o c g b. h e. g g
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1 Consultant Institute Meet & Management Fair 18 &19 January 2013 th e bi g g e th s t e o c g b i n s ge l u t s tant meet opportun o f i ty n Empyreal o fo rt r h yo e u a s t In d ia
2 This is an unique and only of its kind Consultants, Institutes Meet Cum Management Fair between the Educational Institutes, leading Consultants /Admission counselors and Students. It aims at creating an excellent platform for the educational institutes from all over India and abroad to communicate and address themselves to leading Consultants / Admission counselors and prospective students at a very reasonable cost. It's an opportunity that helps you to interact with and appoint multiple consultants from the NE states in a single day under a single roof. At the same time, it provides a great opportunity for Consultants, Admission counselors, budding Entrepreneurs and students to interact with the institutes of their interest. North East Student Market Important Fact 66 % of the student population of Northeast India go outside the region for higher studies*. 68% of this for graduate studies out of which 12% for engineering courses. According to an AICTE survey in 2006, students from the North East of India spend over Rs. 110 crores annually only on studies related to Engineering & Management outside their respective states. There are hardly 1000 recognized management seats in northeast against 6000 plus eligible graduate pass outs every year. North Eastern region has the lowest ratio of higher education institution to students in India. Lack of quality with limited choice and quantity of institutions compel students to pursue higher education outside their home states. The absence of specialized education institutions for high demand area like Management, Dental, Bio Technology, Fashion Designing, Aviation etc. do not have an option but to relocate to another part of the country. Easy availability of education loans and rising incomes of parents has enabled them to invest money in their childs' education and send them out of the region for quality education. An adverse political situation and lack of local employment opportunities leads to more and more students moving out of the state to study in different parts of India. *Source - Assam Chronicle, Student outflux from North East India & North East Helpline Project Report 2011
3 Why Participate The fastest and most economical way to reach out to thousand of target students as our fair has been strategically timed, keeping in mind the result and admission season. A good platform to build your brand and make your institute highly visible to the prospect students. Talk directly to students, educational consultants, Admission counselors or Entrepreneurs. Get associated with the most popular and reputed brand of the northeast. Be a part of the fair with the most reputed names and make a brand. Target the biggest student hubs of the region through one fair in the most cost effective manner. Increase brand visibility and interact directly with the largest gathering of prospective students. Get associated with the most publicized and the largest educational event of the northeast. Participation Eligibility Educational Institutes willing to appoint Educational Consultants / Admission counselors. Recognized University / Colleges / Institutes offering UG & PG courses. Institute / Colleges having recognition / affiliation from authorized Government bodies / Universities. Institutes imparting Engineering/Medical / Management entrance courses. Banks providing Educational Loan Facility.
4 What You Can Do Interact directly with the largest gathering of prospective Students alongwith their parents. Showcase your courses, fee structure, installment facilities & hostel facilities. Talk about past and present recruiters and placement record. Conduct seminars / Group Discussions. Conduct Spot Admissions Increase awareness and visibility of your brand. Create a database of prospective students. FACTS AND FIGURES Engineering / Medical / Other Management Computer Vocational / Design Undergraduate Courses Postgraduate Courses Others
5 A total of 12 billboards with high visibility to be put across the Northeast, our billboards are a minimum of 20 ft x 10ft. Advertisements in TV channels and also online advertisements. Over 2000 sq cm of advertising of minimum 80 cc. Empyreal advertises across all print media without restricting itself to any one publication. Our Promotions Strategy in 2013 Print Media: Hoardings: Over 2,000 sq cm of print advertisements (minimum size 80cc) in the leading dailies of the North East like Asomiya Pratidin, Assam Tribune, The Shillong,The Sentinal, Ajir Asom, Damusa etc. Over 12 hoardings with high visibility to be put up a month before the exhibition across the Northeast. Articles: Pre-event articles in all prominent publications. Banners: Electronic Media: SMS: Contests: Over 300 banners and 150 flexi boards to be strategically hung up in the city. Radio & television advertisements on prime time in the local stations of the region for 15 days before the fair. Online event promotions through social media network, direct mailers to target group and promotions in education Institutes & colleges. SMS campaign to over mobile phone users. The fair will also be promoted through exciting on-site contests with giveaways like mobile & Tab Maximize Your Participation through Sponsorship Our exhibitions is one of the best promoted events in the NE Region. Your sponsorship ensure that you are visible in important student markets in the crucial admission marketing. By sponsorship your brand can be present in over 2000 sq cm of print, over 12 billboard and other extensive promotions in the entire North East region. Benefits: Big Table with two Hostess Become a part of the event logo. Name & Logo present in all newspaper / electronic media advertisements / Hoardings, Banners, Posters. Special mention in atleast 3 news articles pre or post event. One Special article about your organization in newspaper. Brochure in welcome kit to consultant Rates :
6 Participation Package: The event will be for two days. First day will be Consultants & Institutes Meet and is open for all Institutes and second day will be Education Fair for Management, Fashion / Animation Institutes. Institute have an option to participate for both the days or for a single day. Option - I ( First Day ) One Information Desk consisting of one table, two chairs for participants & two chairs for guests. Complete details about your institute along with your business card would be provided to the visitors with the welcome kit that they receive during registration. The visitors would be educational consultants, Admission counselors or Entrepreneurs who are looking to choose educational consultancy as a career. Tea and Snacks will be served at regular interval. Complimentary lunch for two persons. Option - II ( Second Day ) One Information Desk consisting of one table, two chairs for participants & three chairs for Parent & Students. Complete details about your institute along with your Institute leaflet to be provided to the student during registration. One Standee near to Desk and Five nos 5X3 ft² banner will be installed in strategic locations at Guwahati free SMS will be provided Tea and Snacks will be served at regular interval. Complimentary lunch for two persons. Details Participation Fees Option I ( First Day ) Option II ( Second Day ) Option I & II ( Both Days) 35000
7 How to participate In order to book space in event please follow the steps below: Step 1 - Fill the registration form accompanying this brochure. Step 2 - Make a 50% payment of the package you decide to pick in. Step 3 -Mail the registration form duly signed and stamped along with the cheque / DD to Empyreal. Step 4 - Ensure the remaining amount is paid by the 10th of January All payments to be made in favour of Empyreal, payable at Guwahati. Please note that space will not be handed over under any circumstances till the entire payment is made. Accommodation We have worked out various tariff packages with selected hotels at Guwahati. The detailed list of hotels will be sent to your after confirmation of your participation. Payments have to be made directly by you to the hotels. Transportation We will be glad to provide transportation assistance to and from the Airport / Station to Hotel and Hotel to event venue once you put in a request for it. Payments have to be made directly by you to the operators.
8 Organizer Empyreal Empyreal is a leading Education Consultant and producer of high end events, exhibition and conferences in the North East. We have an excellent track record of success in several educational projects, events for last 6 years. We have experiences of organizing more than four education and career fairs. Today our fairs are a standard of success not only for the participants, but also for the student community who eagerly await these annual exhibitions. The student community trusts Empyreal fair for their ability to bring the best brands of education to North East India and also have genuine participants. We are locally head quartered with branch offices across the region giving it a very strong local knowledge and contact. Empyreal group is managed by a team of high end professionals and has an in depth understanding of the education field, psychology of the students community and their requirements. At Empyreal, we also understand the needs of various educational institutions. We assure you excellent response in our events backed by its experience and expertise. The Promoters The Sentinel: One of the highest read and the largest selling English daily of the region. It is published from five location i.e Guwahati, Dibrugarh, Silchar, Itanagar and Shillong. It regarded as the most respected and credible newspaper group of the region. Ajir Asom : One among the most popular and widely read Assamese daily newspaper which is available in both paper and internet edition. It covers a wide range of news and articles from various places. It is published simultaneously from two big cities in Assam namely Guwahati and Dibrugarh and is distributed throughout the state. For Booking call Landline : * Mobiles : / consultantmeet@empyreal.co.in * www. empyreal.co.in For North India / NCR clients please call Mr.Zahir Ahmed : * consultantmeet@empyreal.co.in Empyreal OFFICES Guwahati : House No 1, Santi Path, Zoo Road Tiniali,Guwahati ( Assam ) NCR : 903, S.G. Impression, Sector 4, Vasundhara, Ghaziabad ( U.P. )
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