Technical Session-I Venue: USM ID Paper Title Author 1 Author 2 Author 3. Mr. B. Sudheer Kumar Dr. T. Narayana Reddy Srujana Chandrika

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1 UNIVERSITY SCHOOL OF MANAGEMENT, KURUKSHETRA UNIVERSITY, KURUKSHETRA National Seminar on Strategies for Business Excellence in Global Era, March-21, 2015 Area: Finance Timings: 2.00 PM to 3.30 PM Resource Persons/Chairperson Technical Session-I Venue: Dr. C.L. Chandan and Dr. Ipshita Bansal Dr. Simmi Senate Hall (Auditorium) USM ID Paper Title Author 1 Author 2 Author 3 USM 03 A Paper on Earning Quality Analysis in Selected Industries of Andhra Pradesh Mr. B. Sudheer Kumar Dr. T. Narayana Reddy Srujana Chandrika USM 05 ANALYSIS OF THE ACQUISITION OF MODEL GROUP BY AB José G. Vargas-hernández InBev USM 12 RISK AND RETURN RELATIONSHIP Prof. (Dr.) M.C. Gupta Mr. Ugrasen USM 18 USM 19 Application of VAR Model as a Risk Management tool- A case of Indian Economy Before and After the Sub-Prime crisis RELATIONSHIP BETWEEN CORPORATE GOVERNANCE AND CORPORATE EXCELLENCE Dr. Anil Mittal Ms. Sangeeta Rani AMITA Dr. Manjit Singh Dr. Shubhash Chand USM 20 Capital Strcuture Practices Dr.B.S.Bodla Ravneet Kaur USM 21 Determinants of Dividend Policy-A Case Study of Public Sector Banking Dr. B S Bodla Suman Rani & Financial Services companies in India USM 22 Effect of Stock Split Announcements on Shareholders Wealth A Case of Dr.B.S.Bodla Shaili Gupta Dr. Sunita Bishnoi Indian Banking Industry USM 33 Growth of Indian Insurance Sector in post IRDA era Dr. Bhag Singh Bodla Ms. Seema Ms. Suman Rani USM 39 EFFECTS OF OPEN MARKET REPURCHASE OF SHARES FROM Rajit Verma Mr. Ashish SHAREHOLDERS ANGLE EMPIRICAL EVIDENCE OF SELECTED INDIAN COMPANIES USM 40 Price Discovery and Risk Management-A Strategy for Business Dr. Ramesh Chander Ms. Mehak Excellence USM 41 Risk Analysis and Management by HDFC Bank Dr. Sonia Dr. Puja Walia Mann USM 42 TESTING THE CO-INTEGRATION BETWEEN INDIAN AND BANGLADESH Ms.Aanchal USM 47 FINANCIAL INCLUSION AND INCLUSIVE GROWTH Neha Garg USM 49 EFFICIENCY EVALUATION OF PUBLIC AND PRIVATE SECTOR Dr. Ajay Suneja BANKS A COMPARATIVE STUDY Rajesh Garg Shweta

2 USM 56 Aanalysis of IPO price performance Mani Jindal Ramesh Chander USM 59 THE EMPIRICAL INVESTIGATION OF RELATIONSHIP BETWEEN STOCK RETURN AND TRADING VOLUME IN INDIA Ms.Suman Gulia Dr. Major Singh Ms. Charu Manocha USM 64 FII and stock market return A Granger Causality Analysis Sushil Kumar Dr. Neelam Dhanda USM 68 PERFORMANCE EVALUATION OF HARYANA FINANCE PARMINDER SINGH CORPORATION USM 69 NON PERFORMING ASSETS IN SBI (STATE BANK OF INDIA) Deepti Parveen Siwach USM 72 Profit Growth and Outreach of Microfinance Institutions A Case study of Seema Rani Ramesh Chander Bandhan Microfinance USM 78 Financial Innovations-Ongoing Process Monika Mehta Shilpa Khanna USM 88 A Study of Relationship between Corporate Governance and Corporate Social Responsibility Mr. Naresh Kumar Dr. Sudesh USM 89 Impact of E-Banking Channels on Productivity and Profitability of Banks Dr. B S Bodla Ms. Neeraj USM 92 The Legal Framework for Effective Corporate Governance in Banking Mr. Naresh Kumar Sector USM 103 E- BANKING CHALLENGES AND OPPORTUNITIES IN INDIA Dr. Reeta Dr. Mahavir Singh USM 107 RISK MANAGEMENT Ruchi Paruthi USM 108 Pradhan Mantri Jan-Dhan Yojana A Tool for Financial Inclusion and Inclusive Growth 3 Dr. MADAN PAL Technical Session-II Area: Marketing Timings: 2.00 PM to 3.30 PM Venue: Department of Social Work Room No. 18 Resource Persons/Chairperson Dr. Harbhajan Bansal and Dr. Ashutosh Vashistha Dr. Sushil Sharma USM 01 Patient satisfaction a way to achieve business excellence in health industry Sandeep Chhillar USM 02 Perceived taste and hide brand familiarity in predicting consumer behavior Nagendra Singh Nehra USM 04 Green Marketing Strategic step towards business excellence Bhavesh Jha USM 06 IMPACT OF MARKETING ON TOURISM IN INDIA Vikram Singh Dr.Shamsher Singh Dr. Vivek Chawla USM 07 Consumer Behavior towards Green Products Nigaar Sameer Patel USM 09 Buying Behavior of Indian Families Megha Virmani

3 USM 15 Green Marketing in India: Emerging Opportunities and Challenges Geetanjali USM 26 An empirical exploration on green consciousness of Indian consumers Dr. Bhavna Sharma USM 27 The Impact of Social Media Marketing on Value Equity Brand Equity and Rachna Mahajan Relationship Equity USM 31 Green Marketing A Research Study of Consumers Attitude towards Environment Friendly Products Meenu Shahi USM 34 ONLINE BANKING A Case study of ICICI Bank Dr. Sudesh Rajni Chugh USM 38 Consumer Choice Genetically Modified Foods or Organic Foods Mani Mala Dr.Puja Walia Mann Dr. Sushil Sharma USM 43 IMPACT OF CELEBRITY ENDORSEMENT IN BUILDING BRAND Dr. Sushil Sharma Dr. Puja Waalia Mann PREFERENCE- A CASE STUDY OF BHARTI TELECOMMUNICATIONS USM 45 Marketing Strategies of Automobile Companies- A Study of Selected Firms Saloni P. Diwan Jitender Singh Rajesh Kumar Turan USM 46 USM 52 THEORY OF PLANNED BEHAVIOR AND ETHICAL ISSUES IN CONSUMER CHOICE, in case of High end Products like Air Conditioners-A Case Study M-Consumer Behavior in Recovering Markets An essay on the effects of perceptions and pace of recovery Ms. Anika Kumar Dr. Vikas Daryal Dr. Kirti Sharma Sunil George Mathew Arvind Selvaraj USM 58 Consumer Awareness and Knowledge of Recent Advancements in Ashima Tandon USM 61 Social Media As A Promotion Tool and Its Influence on Dr. Sushil Sharma Ms. Monika USM 62 A STUDY OF CUSTOMER PERCEPTION WITH REGARDS TO ONLINE Dr. Ranjeet Verma Mr. Sunil Kumar ADVERTISEMENTS ON STUDENTS AND PROFESSIONAL EMPLOYEES USM 65 Green marketing -A Tool Sustainable Development Dr. Pankaj Sharma Neha Sharma USM 66 Customer Satisfaction and Service Quality Perception of Technology basedbanking Rajeev Kumar services A study on selected public sector banks in India USM 74 Communication as a strategy for customer satisfaction in banking sector - a Dr. Manisha Chauhan Dr. Sushil Sharma comparative study USM 76 COMPARISON OF CRM IN SELECTED PUBLIC AND PRIVATE SECTOR Dr Siddharatha S Bhardwaj Ms Bhawna Gera SERVICE ORGANISATIONS OF INDIAN LIFE INSURANCE SECTOR USM 77 Problems Faced by Consumers While Using Credit Card Mr. Deepak Kumar Ms. Ashima Tandon Dr. Mahavir Narwal USM 79 A Comparative Study of Green Initiatives Undertaken by HUL and P&G Saloni P. Diwan Rituraj Saroha Area: HRM Technical Session-III Timings: 2.00 PM to 3.30 PM Venue: Department of Social Work Room No. 20

4 Resource Persons/Chairperson Dr. S.C. Kundu and Dr. B.B. Singhla Dr. Naresh Kumar USM 10 Understanding the insinuable role of building strong talent reservoir as a sustainable tool for effective Talent Management: A HR sustainability approach Dr.(Mrs) Vijit Chaturvedi USM 11 Strategic Human Resource Management: Integrating the Universalistic, Contingent, Configurationally and Contextual Perspectives Dr. A. D. Dubey USM 17 ORGANIZATIONAL COMMITMENT, OCCUPATIONAL STRESS AND Prof. Nirmala Chaudhary PSYCHO-DEMORAPHIC VARIABLES: A STUDY OF BANK EMPLOYEES USM 23 HUMAN RESOURCE DEVELOPMENT FOR EXCELLENCE Priyanka Shahi Kumar Shivam Meenu Saini USM 24 The use of social network sites (SNS) in relation to psycho-social and academic Mrs..Pradeepika adjustments among students USM 25 An Application of 360 Degree Feedback in Selected Companies Dr.Sanjay Arora Monika Bansal Dr.Alok Goyal USM 28 USM 35 USM 37 USM 44 EMPLOYEE ENGAGEMENT AS A POWERFUL TOOL CONTRIBUTES TO Sanam Ravish BUSINESS SUCCESS A Study of Gender Impact on the LeadershipBehaviour of Managers in Banking Dr. Desh Bandhu Sector The role of work-life Balance Practices in order to improve Organizational Ms. Kamalpreet Kaur performance Work Life Balance with special reference to Abhitex International Pvt Ltd Dr.Puja Walia Mann Panipat Dr. Ramesh Bhardwaj Dr. Preeti Dahiya USM 48 GENDER DIFFERENCES IN OCCUPATIONAL STRESS AMONG IT PERSONNEL Asha Chaudhary USM 50 ORGANIZATIONAL CLIMATE CONCEPT APPROACHES & DIMENSIONS Dr. Gurpreet Randhawa Dr. Kuldeep Kaur USM 51 EMPLOYEE INVOLVEMENT Prof.Richa Aryan USM 54 A Comparative Study of Job Satisfaction Among Public & Private Sector Banks In The District of Una, Himachal Pradesh Mr Gaurav Bathla Dr Ampu Harikrishnan USM 70 PERCEPTUAL ANALYSIS OF EMPLOYEE RETENTION A STUDY OF Dr. Aparna Sharma SELECTED BANKING COMPANIES USM 71 The management, measurement and the reporting of intangible assets or intellectual capital for the value creation and business excellence of an organisation Sugandha Chhibber (SRF) USM 75 Leadership Development In Modern Era Shikha Verma Dr. Manjit Singh USM 83 POTENTIALOF -EMPLOYEE EMPOWERMENT IN CORPORATE WORLD Ms. Savi Chanana Dr Surender Kumar Gupta Ms. Jagpreet Kaur USM 93 A-STUDY OF MOTIVATIONAL FACTORS OF WOMEN ENTREPRENEURS IN HARYANA Dr. Satpal Dr. Rupa Rathee Pallavi Rajain

5 USM 101 An Analysis of Employee Productivity in Indian Banking Sector Dr. Simmi Arora Pooja Sharma USM 104 Happiness and Productivity of employees Namita Ritesh Kalra USM 105 Detailed Study of Effective Leadership through Factors responsible for CEO Failure Dr. Shilpa Jain Ms. Jaya Sharma USM 114 WOMEN EMPOWERMENT NIRMALA. R USM 118 Paper on Work life balance of Women Employees in India Dr. Harvandna USM 121 To study the importance of work life balance in the Organization Ms Shefali Gandhi USM 122 To study the importance of work life balance in the Organization USM 131 Shifting Workforce in Service Sector in India Niharika HeenaPahuja USM 137 A COMPARATIVE STUDY OF WORK LIFE BALANCE Dr. Nisha Chanana Dr. Naresh Kumar USM 138 USM 139 Impact of work life challenges on career decision: a study of women professionals in haryana Perceptual assessment of Work Life Balance practices in selected retail organization focusing business excellence Dr. Kranti Walia Dr. Rajan Sharma Rishi Valecha USM 140 An Analytical study exploring the dimensions of Role Models and Gender Ms. Shiwani Arora influences on Entrepreneurial Intentions among Management Students USM 144 Employees Perceptions towards their Qualitative Services Dr. Manisha Dr. Sudesh USM 147 Analytical Study on Job Satisfaction and Job Performance in Organization Excellence Priyanka Ranga Muhaheranwa Benjamin Nonda Ilenge Germain USM 152 Causes of Stress Amongst Employees Dr Ruchi Sharma USM 169 Impact of Employee stock option plan on Productivity performance of Pharmaceutical sector in India Ms. Rekha Rathore USM 173 Human Resource Development (HRD) Monika Rani Mr. Atul Garg USM 181 SKILL DEVELOPMENT FOR THE UNORGANISED SECTOR Neelam M.Com MBA USM 183 ORGANIZATIONAL CITIZENSHIP BEHAVIORS A REVIEW Shabnam USM 185 TALENT MANAGEMENT PARVINDER KAUR USM 187 Relationship between Organizational climate and organizational citizenship behaviour: A study of food processing industry of Punjab 1. Dr. Gurpreet Randhawa 2. Dr. Kuldeep Kaur

6 Technical Session-IV Area: Finance Timings: 3.30 PM to 5.00 PM Venue: Senate Hall (Auditorium) Resource Persons/Chairperson Dr. G.S. Batra and Dr. M.C. Garg Ms. Pradeepika USM 110 A STUDY ON EVALUATION OF BANK FINANCE FOR Dr. Major Singh USM 120 Non Performing Assets A comparison of ICICI Bank and HDFC Bank Ms. Neetu Dr.Sudesh USM 123 Corporate Financial Decisions create Firm value A study of Healthcare Sector Firms Anshu Bhardwaj, Narendra Dhansoia USM 125 F-Effect of Buy Back of Shares on Indian Stock Market Dr. Neelam Dhanda Karamjit Kaur USM 128 Value vs Glamour Stocks Evidences from Indian Equity Market Naman Sethi Kapil Choudhary, Sakshi Mehta, USM 129 FINANCIAL INCLUSION FOR INCLUSIVE GROWTH Rizwan Ul Zaman Dar USM 132 Taxation Reforms in India Palash Das USM 135 Limited Liability Partnership Tax Treatment & Tax Planning after Introduction of Alternative Minimum Tax (AMT) Rajinder Kumar Arora USM 136 FDI IN INDIA IT S IMPACT ON EXPORTS CAPITAL FORMATION Rajinder Kumar Arora & COMPARISON WITH CHINA USM 141 F-Corporate Restructuring Sandeep Rajak Saurabh Madan Ms. Annapurna Gupta USM 142 Financial inclusion and inclusive Growth Narendra Singh USM 143 MERGERS AND ACQUISITIONS STRATEGIES RITU MANN USM 145 Corporate Restructuring A case study of Microsoft acquires Nokia Samridhi Sharma USM 151 USM 155 USM 156 A STUDY ON COINTEGRATION BETWEEN INDIAN & AMERICAN STOCK MARKETS USM 155-EXPLORING THE INFLUENCE OF FOREIGN INSTITUTIONAL INVESTORS ON NATIONAL STOCK EXCHANGE OF INDIA USM 156-EMPIRICAL COMOVEMENT OF ASIAN BOURSES A SIGN OF EFFICIENCY OR GLOBAL FINANCIAL CRISIS Dr. Niti Goyal Rajit Verma Dr. Anshu Dr. Anil K. Mittal Sarabjeet Singh

7 USM 160 USM 161 USM 160-To Study the importance of Financial Innovation in Indian Economy and Banking USM 161-FINANCIAL INCLUSION FOR INCLUSIVE GROWTH RIZWAN UL ZAMAN DAR Naveen Pal Rizwan Ul Zaman Dar USM 162 USM 162-F-New Paradigms of Financial Reporting in Indian Scenario Ms. Anil Ms Meenakshi Bhukal, USM 163 USM 163-EQUITY RISK PREMIUMS (ERP) Mr. Rajat Kush Ms. Madhvi USM 167 USM 167-Strategies for Business Excellence Cross Border Mergers and Acquisitions- Pros and Cons S.Meera USM 168 USM 168-F-Changing Landscape of Indian Financial Sector through Micro-Finance Meenu Shahi USM 170 USM-170 THE IMPACT OF BOOK VALUE ON MARKET VALUE OF SHARIAH INDEX IN INDIA: AN EMPIRICAL ANALYSIS Mohammad Irfan Bajrang USM 174 USM-174 RISK MANAGEMENT Sangeeta Rani (M.com,NET) USM 178 USM-178 Micro Finance in India Challenges and Prospects Mrs. Anju Sharma USM 180 USM-180 Analysis of Economic Freedom Index of Indian Economy Dr. Preeti Arora Mrs. Shivani Singla, USM 186 Risk Management using Derivatives by the Companies on the CNX Commodity Index Dr Ruchika Wadhwa Mr Paramjeet Redu Area: Marketing Timings: 3.30 PM to 5.00 PM Technical Session-V Venue: Department of Social Work Room No. 18 Resource Persons/Chairperson Dr. S.C. Davar and Dr. Sultan Singh Dr. Saloni P Diwan USM 82 Excellent Service Quality Retailer s Strategy for Arousing Customer s Dr. Samridhi Tanwar Dr. V. K. Kaushik Repurchase Intentions USM 85 Studies of political marketing an annotated bibliography Rachin Suri Dr. Deepak Sharma Dr. Hira Lal Sharma USM 86 CONTEMPORARY GREEN MARKETING - A TOOL FOR SUSTAINABLE DEVELOPMENT IN INDIAN SCENARIO Palak Bajaj Ashima Bansal Vikash Mishra

8 USM 87 Service Quality as a Measure of Customer s Satisfaction in Banks Vikash Mishra Mahender Yadav Medha Vasisht Mandhar & Palak Bajaj USM 90 IMPACT OF VISUAL DISPLAY OF HIGH END APPAREL ON Shifali Dr. Maninder Singh Gill CUSTOMER S PERCEIVED IMAGE USM 91 Consumer Choice Genetically Modified Foods or Organic Foods Mani Mala Dr.Puja Walia Mann Dr. Sushil Sharma USM 93 A GREEN MARKETING- A STRATEGY FOR GROWTH DR SARVJEET KAUR Dr. Gaurav Bakshi USM 95 Integrated Marketing Communication (IMC) strategies for business Excellence Ms. Neha Jagga USM 96 Advertisement Effectiveness of Soft Drinks Prof. Dr. Puja Waalia Mann Dr. Neeraj Chitkara Dr. Sushil Sharma USM 100 Growth and Opportunities of Organized Retailing in India Ganesh Das USM 106 GREEN MARKETING KANCHAN USM 112 The Effect of e-crm on Customer Satisfaction Gurmeet Singh Saini Khsuhvinder singh USM 113 A critical evaluation examines the impact of social media on consumer purchasing behavior with reference to Samsung Smartphone Ridhi Gupta Dr. Puja Walia Mann USM 115 USM 130 A COMPARATIVE ANALYSIS OF RETENTION STRATEGY OF SELECTED FIVE STAR HOTELS OF INDIA-AN INTERNAL SERVICE QUALITY ANALYSIS EMERGING OPPORTUNITIES AND CHALLENGES OF E- ADVERTISING IN INDIA Manika Batra Vikash Mishra Rajesh Kumar Dr Seema Singh Sarika Ahlluwalia Ms Monika Ahluwalia USM 134 GREEN MARKETING CHALLENGES AND OPPORTUNITIES Sonal kansal, Tarun singal USM 149 IMPACT OF CORPORATE SOCIAL RESPONSIBILITY ON MARKETING Dr. Sunita Pachar STRATEGIC ISSUES AN EXPLORATORY STUDY IN INDIAN CONTEXT USM 150 A outlook of changed media landscape in India Saloni Pawan Diwan Chetna Arora USM 157 A PAPER ON SERVICVE QUALITY AND BUSINESS EXCELLENCE Dr. Prerna Dawar USM 159 Challenges in Green marketing in Present Scenario Aashish Sangwan Vaibhav Manocha USM 164 E- Marketing Challenges and Opportunities of E-Marketing in new era for Business Excellence Dr. Prerna Dawar, Ms Sumiti Sehgal,. Ms Renu Ghangas,

9 USM 166 Innovative Marketing Practices - Driver in Value Creation Dr. P. K. Mehta PhD(Retail), MBA(Marketing), MS(DCG&B), BS(Med) Dr Surender Kumar Gupta USM 172 GREEN MARKETING INDIAN PERSPECTIVE NIDHI MALHOTRA Dr. Alok Goya USM 176 STUDY OF MARKETING EFFECTIVENESS OF PULSE POLIO ASHU JAIN DR. HARBHAJAN BANSAL PROGRAMME IN INDIA USM 179 Green Marketing An Innovative Concept Rajni Arora, Sonia Sonia Area: General Management Resource Persons/Chairperson Timings: 3.30 PM to 5.00 PM Technical Session-VI Venue: Dr. Gurcharan Singh and Dr. Sanjay Kaushik Dr. Nirmala Chaudhary Department of Social Work Room No. 20 USM 08 IT IN BANKS Dr.Rohtash Kumar Garg USM 13 Business model innovation and Performance Sashidhar N. J. Mridula Sahay USM 14 Ethics_Management-DR_upender_sethi Dr Upender Sethi USM 16 The Make in India campaign and the Indian Media & Entertainment Industry: Madhu Lika Trends & Challenges USM 29 Strategic Vision Formulation by Banks. Dev Kumar Dr. Pratibha Bhardwaj USM 30 Strategic Vision Formulation by FMCG Companies Dev Kumar Dr. Pratibha Bhardwaj Dr. Mamta Rani USM 32 THE CORPORATE SOCIAL RESPONSIBILITY DISCLOSURE A STUDY OF INDIAN CORPORATE SECTOR Prabhjot Kaur Dr. Ramesh Chander USM 36 USM 53 Factors Affecting Students Academic Performance An Empirical Survey of Management Students DPE Guidelines on CSR vs. Section 135 of Companies Act, A case study of CPSEs Dr. Sunita Bishnoi DR. HARPREET KAUR JATIN GOYAL USM 55 FDI TRENDS AND IMPACT ON INDIAN ECONOMY Rajesh Garg Aastha Gupta USM 57 Indian Retail Transforming from Unorganized Retail to Organized Retail (2) Dr.Puja Walia Mann Preeti Dhingra USM 60 IMPACT OF GOVERNMENT POLICY ON CAPITAL GOOD WITH SPECIAL REFERNCE TO MAKE IN INDIA Bhupinder Kaur USM 63 FINANCIAL INCLUSION AND INCLUSIVE GROWTH A Isha Madan Anubha Vashisht USM 67 Performance of Regional Rural Banks in India Post Amalgamation Analysis (1) Pardeep

10 USM 73 Green Banking in India An Initiative for Sustainable Development Shilpa Khanna Mrs. Monika Mehta USM 80 Knowledge Management A Strategic Perspective Dr. Pankaj Sharma Satish Saini USM 81 PENETRATING THE COUNTRYSIDE OPPORTUNITIES AND Deepti Gupta CHALLENGES USM 84 A STUDY OF SUSTAINABILITY IN COMPETITIVE ERA- ISSUES & Ms. Shuchi Goel CHALLENGES USM 94 A Study on the Loan Policy for MSME in India Some Topical Issues Dr. J.K.Chandel Ms. Shilpy Arora USM 97 Parameters under Considerations regarding Insurance Purchase and effect of Dr. Saurabh Garg Age and Income level of customer with special reference to LIC and Postal Life Insurance USM 98 Information_Technology_Backbone_to_Business_Excellence Sachin Gupta Ashok Kumar USM 99 A Study of Attitudes and Perceptions of Female Management Studentstowards Entrepreneurship Dr. Divya Malhan Radhika USM 102 DECLINE OF MANUFACTURING IN INDIA ROHIT KANDA USM 109 Strategic IT Application in Rural Prospects Ms. Nidhi USM 111 M-Direct Selling Industry in India Trends and Strategies N Mrs. Shikha Sharma Mr.Ritesh Kalra USM 116 CULTURAL DIVERSITY AND BUSINESS Manjot Kaur Bajwa USM 117 Significance of IPRs for Indian Small and Medium Enterprises in Global Era Aarti Deveshwar, Anju Sigroha USM 119 Policy Interventions for MSMEs after Global Financial Crisis Archna Chaudhry Monika USM 124 BUSINESS ETHICS AND VALUES Savita Chauhan Kiran Chauhan USM 126 Dual Career Couple Rajesh Kumar Vandana USM 127 Critical Study Of Internship Opportunity and Challenge s Faces by Youth Suraj Kumar Dixit USM 133 E-banking A Mode of Value Creation in Indian Banking Sector Parneet Kaur USM 146 DEBATE ON MANDATORY CORPORATE SOCIAL RESPONSIBILITY KENAN JAPHET VINCENT KONADU TAWIAH USM 148 Corporate Social Responsibility Current Scenario MUHAHERANWA BENJAMIN VINCENT KONADU TAWIAH MUHAHERANWA BENJAMIN CHARLES T.A BANDA

11 USM 153 Enhancing Competitiveness of the Indian Pharmaceutical Sector Anand Sharma Anil Kumar Angrish USM 154 WOMEN ENTREPRENEURSHIP DEVELOPMENT THROUGH Anju MICROFINANCE USM 158 A CASE STUDY OF SUCCESSFUL MERGER & ACQUISITIONS Dr. Prerna Dawar Ms. Pooja Gupta STRATEGIES ADOPTED BY CORPORATES FOR BUSINESS EXCELLENCE USM 165 A Paradigm Shift for Make in India Budget Dr. Subahsh Chand Dr. MahabirNarwal USM 171 IMPACT OF OWNERSHIP STRUCTURE ON FIRM PERFORMANCE A STUDY OF SELECTED BSE 500 COMPANIES Dr VikasChoudhary USM 175 CULTURAL DIVERSITY AND BUSINESS Manjot Kaur Bajwa Ms Kritika USM 177 MEDICAL TOURISM IN INDIA-THE STEP TOWARDS GROWTH Mamta Arora USM 182 Performance Of Life- Insurance Sector With Regard To Death Claims -A Dr. Pooja, Comparative Study Of LIC And Private Players USM 184 SMAC Espousing new technologies for Business Excellence in Global Era Dr. Anjali Ahuja Dr. Meenakshi

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