TABLE OF CONTENTS SR.NO. TOPIC PAGE NUMBER. Institutes Thiruvananthapuram. Domain wise coaching. Institutes in Ernakulam/Cochin

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1 TABLE OF CONTENTS SR.NO. TOPIC PAGE NUMBER 1 Information About Kerala 2 2 Map of Kerala 3 3 Domain wise coaching Institutes Thiruvananthapuram Domain wise coaching Institutes in Ernakulam/Cochin Domain wise institutes in Kozhikode Recommendation 5 6 7

2 Information about Kerala State- Kerala has the highest literacy rate in India 93.91%, It has 14 Districts, Kerala is majorly divided in 3 parts geographically and segmented in a group of 3 districts. The Malabar districts are Kasaragod, Kannur, Wayanad, Kozhikode, and Malapuram; The Cochin, central Kerala districts are Palakad, Thrissur, and Ernakulam; and Travancore, South Kerala Districts are Thiruvanathapuram, Kollam, Allapuzha, Pathanamthitta, Kottayam, and Idukki. We have selected 3 cities Thiruvananthapuram, Cochin and Kozhikode from each part of Kerala respectively. Reason for selecting these 3 cities is high literacy level and their geographic location in the state. Cochin/Ernakulam- is located in the centre of the state and there are many educational institutes in Ernakulam many of them are government institutes which adds up to the population density. Ernakulam was the first district in Kerala to reach 100% literacy level. Thiruvanathapuram- Is at the extreme corner of the state which makes it a very attractive and strategic point, it is a major educational hub withnuniversity of Kerala,located at Thiruvanathapuram with 15 engineering colleges, 3 Medical colleges, 4 international colleges,30 professional colleges and 38 vocational training institutes. Kozhikode- Kozhikode is just like financial capital of Kerala it has 2 most respected institutes of India NIT and IIM and 2 Government medical colleges. Many students from various parts of India travel to Kozhikode which makes it prime education destination.

3 MAP- OF KERALA STATE

4 TABLE 1- Domain wise coaching Institutes Thiruvananthapuram DOMAIN SSC/CBSE/ICSE BOARDS HSC BOARDS ENGINEERING IIT-JEE CA CS ICWAI UPSC STATE CIVIL SERVICES BANK PO IBPS RRB NDA SSC GATE/GPAT GRE TOEFL/ILTS MEDICAL ENTRANCES PMT/AIIMS/AFMC MBA COACHING CENTRE PEARSON EDUCATION SERVICES SWASTIK EDUCATIONS TRIUMPHANT INSTITUTE OF MANAGEMENT BRILLIANT TUTORIALS ELIXYRE CA COACHING CETRE GATE ACADEMY CAREER LAUNCHER BRILLIANCE IAS PATHFINDER ACADEMY TALENT ACADEMY GAYATRI COACHING INSTITUTE GREAT INSTITUTE CAVALIER INDIA INSIDE COMPETATIVE EXAM COACHING CENTRE GATE ACADEMY CAMFORD ACADEMY CAMFORD ACADEMY AAKASH AAKASH TIME

5 Table-2 Domain wise coaching Institutes in Ernakulam/Cochin DOMAIN SSC/CBSE/ICSE BOARDS HSC BOARDS ENGINEERING IIT-JEE CA CS ICWAI UPSC STATE CIVIL SERVICES BANK PO IBPS RRB NDA SSC GATE/GPAT GRE TOEFL/ILTS MEDICAL ENTRANCES PMT/AIIMS/AFMC MBA COACHING CENTRE PEARSON EDUCATION IVY INSTITUTE OF TRAINING PACE ACADEMY FITTJEE PILLAI S ACADEMY FINANCIAL PLANNING ACADEMY FINANCIAL PLANNING ACADEMY VICTOR-GROWTH VICTOR GROWTH KNOW-WELL ACADEMY NAIPUNNYA INTERNATIONAL TANDEM VICTOR GROWTH TRANSIND ACDEMY OF EDUCATION PACE ACADEMY EDWISE OVERSEAS EDUCATION CONSULTANTS TIME AKAASH AKAASH CAREER LAUNCHER,TIME

6 Table-3 Domain wise Coaching institutes in Kozhikode DOMAIN SSC/CBSE/ICSE BOARDS HSC BOARDS ENGINEERING IIT-JEE CA CS ICWAI UPSC STATE CIVIL SERVICES BANK PO IBPS RRB NDA SSC GATE/GPAT GRE TOEFL/ILTS MEDICAL ENTRANCES PMT/AIIMS/AFMC MBA COACHING CENTRE ZEPHYR ENTRANCE COACHING CLASESS TANDEM ELITE CENTRE OF EDUCATION MOMENTUM LEARNING SOLUTION ETEN CA ETEN CA ETEN CA CRESCENT IIS ACADEMY CRESCENT IIS ACADEMY C-CUBE CALICUT COACHING CENTRE MT INSTITUTE C-CUBE CALICUT COACHING CENTRE AARYABATT C-CUBE CALICUT COACHING CENTRE GATE FORUM EDUCATION SERVICES JARO EDUCATION COACHING JARO EDUCATION COACHING BHAVANCE EDUCATION PRIME TRAINING INSTITUTE TIME

7 RECOMMENDATION I have selected 10 coaching centres in the state of Kerala to those our international client can appoint as franchisee. The reason for selection of these 10 institutes are, while doing a secondary research I found that there is a need of good brand in Kerala to set up a good enterprise. People over their need to have good brand value as they are very cautious before accepting any brand in this field. These 10 probable future franchisee are selected and ranked on the basis of- Their Location in the respective district Quality of education they provide to the students Quality of study material and Professors they have for teaching students Their brand value in the respective area Feedback about them on social media sites and various forums like- They should appoint following 10 coaching centres as their franchisee in Kerala

8 FINAL RECOMMENDATION TABLE INSTITUTE FACTORS TO BE CONSIDERED- LOCATION STUDY MATERIAL QUALITY BRAND NAME RESULTS AAKASH GOOD GOOD EXCELLENT EXCELLENT TIME EXCELLENT EXCELLENT EXCELLENT EXCELLENT FITTJEE GOOD GOOD GOOD GOOD PEARSON AVERAGE EXCELLENT GOOD GOOD FINANCIAL PLANNING ACADEMY VICTOR GROWTH GOOD AVERAGE AVERAGE GOOD GOOD GOOD GOOD GOOD TANDEM EXCELLENT GOOD GOOD EXCELLENT KNOW-WELL ACADEMY CAREER LAUNCHER GATE ACADEMY GOOD GOOD AVERAGE GOOD AVERAGE AVERAGE EXCELLENT GOOD GOOD GOOD GOOD GOOD

9 AAKASH- Our client should tie up with AAKASH as they have just started growing in Kerala and as of today they have just two coaching centres in Kerala. From the Understandings about their national potential and brand name in India, they will expand in Kerala in near future and it is good opportunity for us to associate them with us as the quality of education they provide is really good for the Medical entrance exams. TIME- Our client could appoint TIME as their franchisee because, locations held by TIME in the respective districts are really very nice and strategic as we can utilise them for our benefit and they are very famous for giving best results in the country for CAT. PEARSON- It Is a leading name in the global market for its publications and study material, they provide their students and teachers. They have to guide their students as well and they are growing in various states by appointing local franchisee so it will be a good thing for us also to operate with the understanding of local market. FINANCIAL PLANNING ACADEMY- It is a leading name in the field of commerce field for its value delivery to its students and it has given good results for CPT and other entrances in commerce field. FITTJEE- It is a very well-known name in the field of engineering entrance examinations and stand out to be a very good institute in terms of teaching. They are very well known for providing personal attention to their students and are growing slowly in state. So it is a good opportunity for us to appoint them as our franchisee as they provide good residential facility too for their students. VICTOR GROWTH It is a very well established local player and to establish our business in this growing market, it is very essential to have company of this advantage so we can appoint them as our franchisee for civil services and state civil services. TANDEM- It is a very established player in Kerala for HSC and GRE, TOEFL. So we could rely on them as our franchisee to have complete grip in the market. They are located all around Kerala especially in 3 districts which we have selected. KNOW- WELL ACADEMY For bank PO and other exams related to financial services, It is very good as it provides very large number of services and they have delivered well in the. So it is better to think of them as our franchisee. CAREER LAUNCHER- It provides huge number of services in entrance exam field and it is a good name all across the country so it has a very good perception in the minds of public especially in civil services and state civil services. So we could make them to be our franchisee. GATE ACADEMY- Gate academy is very famous in the whole south India for GATE and GPAT. So we could take care of post-graduation entrance exams by appointing them as our franchisee. It is present at many locations in state which is an added advantage.

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