THE 24th BEIJING INTERNATIONAL BOOK FAIR

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1 THE 24th BEIJING INTERNATIONAL BOOK FAIR

2 Exhibitor Regions 2016 BIBF 42.7% Other 1.4% Domestic America 12% 300,000 visitors 2,407 exhibitors 57.3% International 43.3% Europe 43.3% Asia Overall Exhibitors 78,600 sqm 5,018 contract signed 92.9% satisfaction rate International Exhibitors 86 countries & regions 205 new exhibitors 1300 journalists New Exhibitors First time exhibitors International exhibitors Countries and regions Chinese exhibitors FACTS AND FIGURES / EXHIBITOR REGIONS / NEW EXHIBITORS Facts and Figures

3 New Digital System Stand: New Professional Events : Exhibitors with digital publications took advantage of the new Digital System Stand First Step into the Chinese Market Participants learned about the publishing with a screen and everything needed for demonstration. It was a new focus on e+ industry, met with Chinese rights managers, visited publishers and bookstores. publishing and new technologies for publishers. The Fairground Tour was led by BIBF experts, visiting the top Chinese publishers on the fairground every day. Translator s Café aimed to promote translators and translation funding programs. Representatives from 11 embassies or cultural POD Service: institutes were guest speakers. Besides buying all the books that exhibitors don t want to ship back, BIBF offers a new Print-on-Demand service. Exhibitors can print exhibit books and promotional material with CNPIEC s newest POD production center. Gold Buyers Program: BIBF invited important rights buyers to visit BIBF with the special badge. 30th Anniversary: Since 1986, BIBF has come a long way. BIBF has become one of the largest rights More Exhibiting Options: trade platforms in the world. At the 2016 BIBF, awards were given to over 30 Independent Publishers Mini Stand offered a cost efficient way to exhibit at the international exhibitors for exhibiting since BIBF. IDPF@BIBF Forum: VIP Club: A special opportunity for 18 guest speakers to present information on the different BIBF offered new VIP passes that grant fast entrance, VIP lounges, and developments of digital and online publishing in Asia, Europe, and the United personalized business match-making services. States. Who is exhibiting: Notable Exhibitors : Chinese publishers, International publishers, Import companies, Printing companies, Distributors, Online retailer, Digital solutions, Education institutions, Literary agency, Stationery and Related products. Who can you meet? Editors Rights buyers and sellers Writers Librarians Translators Booksellers Media and Press Service Providers Reading Promoters HIGHLIGHTS / WHO IS EXHIBITING / WHO CAN YOU MEET / NOTABLE EXHIBITORS HIGHLIGHTS

4 2016 BIBF set up a new hall, Reading to Living" Hall with the concept of Read it BIBF EVENTS and Live it. The exhibition gave visitors an interactive experience with lifestyle books and its related publications. The Reading to Living Hall is 12,600 square meters with four featured areas: Food and Wine Area, Quality Living Area and Book Reading Parenting Area, Beijing Living area, with over 80 exhibitors. Highlights included: Food and Wine Food and Wine Area s Chef s Kitchen invited 11 world famous chefs. The kitchen Author Signing had non-stop cooking demonstrations during the fair. The chefs not only introduced their best dishes and wine books, but also shared their special food culture with the audience. Literary Salon Book Launch Professional Forum GWR Live! Guinness World Records and BIBF organized the hugely successful record-breaking live experience at the 2016 BIBF. Four different Guinness World Records were set up in the hall. Thousands of visitors tried to break the records and two new records were established during the fair by BIBF visitors events Networking Session Seminar & Workshop READING TO LIVING / BIBF EVENTS Reading to Living

5 "The whole experience, from meeting with publishers and bookstores the 2016 BIBF, as well as returning publishers who reported that this to listening to the Children s publishing forum to participating in the was the best BIBF in three years for them! Publishers were pleased fair itself, was remarkably insightful and humbling." with their fully-booked appointment schedule and the results that Debbie Nieto they achieved from those meetings, as well as emphasizing that Project Development Officer, National Book Development Board, attending BIBF is essential to fully realize business potential in China." Philippines Janet Fritsch President, American Collective Stand BIBF is definitely becoming one of the "Cambridge University Press s appearance on BIBF is crucial not most important fairs of the year. only for the China Market, but for the other Asian regions too." Jonathan Atkins Eric Na Internatinal Sales Director, Pan Macmillan Head of Academic Sales, Asia, Cambridge University Press What do the exhibitors say: In the Chinese market,there is so much untapped I'm excited to go to this year's BIBF as the market has grown incredibly since I potential.the types of products,formats and subject areas (that was last there, in We did twice as many deals in 2015 with Chinese can be sold into China)are all expanding. publishers than we did in 2013 and the value of these deals have grown fivefold. Ros Webber, Alex Elam Director of Foreign Rights,Octopus Head of Rights for UK, East Asia,Brazil and Italy,Penguin "Beijing International Book Fair was remarkably productive for Nosy "Congratulations to you and your BIBF team for managing such a Crow, exposing us to a wide range of new customers and helping us successful Digital Forum and book fair in general. I can assure you that to better understand the complex, huge, fascinating and rapidly there was universal satisfaction among all the western visitors I spoke evolving Chinese market." with." Kate Wilson Seth Russo Founder and Managing Director, Nosy Crow Ltd. Vice President and Director, International Sales, Simon and Schuster WHAT DO THE EXHIBITORS SAY "The U.S. Pavilion saw an increase in new publisher participation at

6 EXHIBIT OPTIONS Exhibit Options Raw Space 15,200RMB ( $2,300 US dollars)/3m 3m space Package Stand System Stand Premium Stand (starts from 3m*3m) (starts from 3m*6m) Basic Furniture Set * Mini Stand Standard Furniture Set** Premium Furniture Set*** System Stand Electricity Lighting Exhibitor Badges (number based on stand size) Exhibitor Directory Additional Stand Elements Varitity of Design Options Cost Starts from 19,190RMB ( $2,900 US dollars ) Premium Stand (9 Packages available) Starts from 45,990RMB Starts from 5,000RMB ( $6,900 US dollars ) ( $750 US Dollars) *Basic Furniture Set : 3 Shelves (1 meter), 1 Round Table, 2 Chairs,Carpet **Standard Furniture Set: 1 Information Counter, 6 Shelves (2.4 meter), 3 shelves (1 meter), 2 chairs, 2 Long-arm Spot Lights, 1 Socket, 6 Cupboard (1 meter), 1 Waste Paper Basket, Carpet ***Premium Furniture Set ( 3m*6m): 1 Information Counter, 30 Shelves (1 meter), 10 Chairs, 7 Long-arm Spot Lights, 2 Sockets, 10 Lockable Cupboard (1 meter), 2 Round Tables, 2 Waste Paper Baskets, Carpet Mini Stand Rights Center 3,500RMB ( $540 US dollars)/rights Table 4,900RMB ( $750 US dollars)/private Office Country Collective Stands Organized by Agents UK, France, Germany, Russia, Romania, Serbia, Poland, Turkey, Indonesia, Malaysia, Singapore, Japan, South Korea, US scan to register for 2017BIBF

7 Hall Map Chinese Publishers Country of Honor, Digital Publishing, Featured Exhibition Sales Zone, Library Distribution International Publishers, Rights Center International Children's Publications Reading to Living Hall As planned in September, 2016 Contact Mr. Yuan Jiayang Ms. Zhao Yani Director Manager Sales and Marketing Sales and Marketing Asia and Africa Ms. Xu Ruoqing Mr. Ni Hongri Account Manager Account Manager Americas and the UK Europe and the Middle East For more information, please visit