project objectives due dates: Steps in the Process: art 3937 Project 3: Environmental Typography. Exhibits project 3 description: grading

Transcription

1 art 3937 Project 3: Environmental Typography. Exhibits project 3 description: In this project, you will be creating exhibit signage in multiple levels, including the shows main title, sub-area titles, informatiive panels and labels for the work, using typography that both designates the areas and tells the story about the body of work in the exhibit. This project s purpose is for you to use typographic design to assist in the wayfinding of an exhibit, as well as to inform, captivate and engage the visitors of the exhibit. In this process, you will be considering typography from the perspective of scale, as well as environment, surface and purpose. You will choose the exhibit you are designing for from the design briefs that follow and will create the pieces signage and labels that the brief calls for. Final Form: Presentation Book displaying the typographic form that examines your choices and forms for each sign and from a full modeled perspective. Also, if your typographic design is chosen for the Annual Student Exhibition or the Open Studio, you will assist in the final printing and installation. requirements/grading 200 points total process: 50 pts Your process is worth one-fourth of the grade because process is what get s you to a good design outcome. The process will include sketches, drafts, and group critiques. I will be looking for thoughtful options for the original sketches and changes that improve based on feedback you receive from others along the way. I will also be looking at your participation in critiquing others work as a part of this process. (Also see specific steps below) Final Draft + Critique: 150 pts The final grade will be based on your final printed book presentation for the signage. It will also be based on how well you capture the nature of the exhibit and tell the story with your typographic form and how well you display it in all the different aspects in your book. Steps in the Process: project objectives Gain a better understanding, through design process, how type and typography is effected by it s environmental setting Gain experience creating type and typography for various scales and on a variety of 3D and textured surfaces Practice and gain experience in design process and critical thinking for environmental graphics and typography Gain experience creating a design presentation book that clearly explains your design thinking and shows the work in a form that give the viewer a walk-through perspective due dates: (if chosen for the ASE, you will have them completed sooner) grading A % A % B % B 84-86% B % C % C 74-76% C % D 65-70% F 64 and below 1. Sketch Ideas based on Design Brief Chosen; The sketched ideas should include an overall look with various styles of the typographic layout for the main titles, etc. + some of the information panels this can either be sketched on paper or digitally 2. Based on feedback and own decision-making process work, choose final typographic styles + any additional graphics used in the exhibit signage 2. Work on full drafts of all the different pieces of the exhibit with the styles chosen 3. Work on final forms, including showing the signage in a 3D model 4. Create presentation book draft and get feedback from smaller groups 5. Present to class and to client

2 Brief 1: UMD Art + Design Open Studio Exhibition The Open Studio event includes classroom tours, demonstrations, hands-on activities, live music, and an affordable art sale of student work. The studios are located in AB Anderson Hall, Montague Hall, and the Humanities Building at 1201 Ordean Court on UMD s campus. The Open Studio event is a joint effort created by Art & Design majors and student groups, including the Student Design Organization, Student Photographic Cooperative, Media Arts Club, Mud Guild, Art Education Club, Art History Symposium, and the Art Guild. Students will display creative work and demo various art processes such as stone lithography printmaking and screen-printing, ceramics wheel throwing, welding, stop-motion animation, and digital art techniques including interactive projection. The public is invited to take part in a photo booth, art education activities, henna tattoos, wheelthrowing tournaments, interactive painting, piñatas and more. Main Title Wall Graphics and Exhibition Information Placard; Schedule Sub-Area Title Graphics for different studios/areas of exhibit Open Studio Program & Schedule OPEN STUDIO designs More information to come from Open Studio Committee Ready for Show: Monday, April 17

3 Brief 1: UMD Art + Design Annual Student Exhibition Art & Design s Annual Student Exhibition runs April 4 - May 1, 2016 at The Tweed Museum of Art. This is an annual exhibition of work done by UMD students that is juried by visiting artists. The exhibition features creative work across a range of media, including animation, ceramics, digital art, drawing, graphic design, motion graphics, packaging design, painting, photography, printmaking, sculpture and video. Main Title Wall Graphics and Exhibition Information Placard Sub-Area Title Graphics Student Award Winner Placards ASE Program More information coming from ASE Committee and Tweed Exhibit Designer Design for Exhibit Complete: Friday, March 31 ASE designs The Art & Design Department Presents: ANNUAL STUDENT EXHIBITION 2017 April 4th 30th, 2017 Tweed Museum of Art University of Minnesota Duluth Jurors: Joshua Carlon and Homer Rutledge Juror Lectures: Tue, April 11th, 6 pm On Sat, April 22 at the Tweed Museum of Art: Exhibition Reception: 4 6 pm Student Award Ceremony: 5 pm The University of Minnesota is an equal opportunity educator and employer.

4 Jurors Joshua Carlon Homer Rutledge Joshua Carlon grew up in the secluded woods of Northern Minnesota where he spent his childhood reading comic books, drawing cartoons and watching bad movies. Eventually, all of that coalesced into a career and today, he is a writer, director, producer, editor and animator working in both the advertising and independent film worlds. Josh operates under the philosophy that telling a good story is always the key to successful work, and his personal projects favor stories about the fantastic. Josh has had films and documentaries shown across the country, including the Walker Art Center, and has won Telly and Emmy awards for his work. He is currently a senior producer at catchfire, a Minneapolis ad agency, and is the host for Independent Filmmaker Project s monthly film talk show, Cinema Lounge. Josh earned a Bachelor of Fine Arts degree in Graphic Design from the University of Minnesota Duluth. A deep belief that fundamental design principles are universal, a love for storytelling, and passion for solving complex problems has guided Homer s career through the advertising, post production, healthcare, and tech industries. Arriving at Google in 2013, Homer brought a unique combination of traditional graphic design, motion graphics, animation, user experience design, and branding expertise to the UX team. He was a key contributor to the design and implementation of Material Design, Google s groundbreaking product branding system. As Homer established motion as a core part of Google UX design, he also pioneered, evolved and grew the new discipline of UX Motion Designer, is quickly being emulated by companies and UX teams across Silicon Valley.

5 Brief 1: Typographic History Exhibit This exhibit is a unique display of typographic history that highlights the following areas of typography: Wood & Lead Type & the Letterpress Swiss Typographic Form Emigre and the Advent of Digital Fonts Contemporary Typography Main Title Wall Graphics and Exhibition Information Placard Sub-Area Title Graphics Time Period Placards Exhibition Program Design for Exhibit Complete: Friday, March 31 Past designs