Marketing & Communications December 2017 Board Report. Marketing & Communications December 2017 Board Report

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1 Marketing & Communications December 2017 Board Report

2 WEBSITE ANALYTICS Jackson College Website Dec. 1-31, 2017 SESSIONS USERS PAGE VIEWS AVG. SESSION DURATION 151,883 71, ,305 00:02:45 A session is a period of time a user is actively engaged in the website. A user is a person that has had at least one session. (Includes new and returning users.) Page views are the total number of pages viewed. (Repeated views of a single page are counted) Average session duration is the average length of a session. Top 10 Pages Visited URL Page views % Page Views 1. Home page 148, % 2. /information-technology/ / 41, % 3. Programs of Study /academics/programs-of-study/ 6, % 4. Health Sciences Pathway /pathway/health-sciences/ 4, % 5. Potter Center Season /entertainment-events/potter-center/ 2, % 6. Financial Aid /financial-aid/ 2, % 7. Academic Calendar /academics/academic-calendar/ 2, % 8. Academics /academics/ 2, % 9. Steps to Apply /admissions/steps-to-apply/ 1, % 10. Business Pathway /pathway/business-computer-technology/ 1, %

3 WEBSITE ANALYTICS Year End Review Jackson College Website Jan. 1 - Dec. 31, 2017 SESSIONS USERS PAGE VIEWS AVG. SESSION DURATION 1,774, ,088 4,485,196 00:02:57 A session is a period of time a user is actively engaged in the website. A user is a person that has had at least one session. (Includes new and returning users.) Page views are the total number of pages viewed. (Repeated views of a single page are counted) Average session duration is the average length of a session. Top 10 Pages Visited Page URL Page views % Page Views 1. Home page 1,680, % 2. /information-technology/ / 475, % 3. Programs of Study /academics/programs-of-study/ 88, % 4. Health Sciences Pathway /pathway/health-sciences/ 65, % 5. Financial Aid /financial-aid/ 43, % 6. Admissions /admissions/ 32, % 7. Potter Center Shows /entertainment-events/potter-center/ 32, % 8. Business Pathway /pathway/business-computer-technology/ 29, % 9. Academics /academics/ 28, % 10. Tuition & Fees /financial-aid/tuition-fees/ 27, %

4 SOCIAL MEDIA METRICS Facebook Insights Dec. 1-31, 2017 Page Likes This Period Total Monthly Unique Post Video Total Page Likes 81 Unique Reach Engagements Views 6,085 13,361 6,730 3,473 Most Popular Posts

5 Twitter Insights Dec. 1-31, 2017 New Followers Tweet Profile Mentions Total This Period Reach Visits Followers 21 19,100 1, ,562 Top Tweet Top Mention

6 Instagram Insights Dec. 1-31, 2017 Followers 461 Unique Monthly Reach 5308 Top Post

7 SOCIAL MEDIA METRICS Year End Review 2017 Facebook Overview Net New Page Likes 730 End of year total Page Likes: 6,146 Most Popular Posts Average Post Reach 2017: 1,350 Average Post Reach 2016: 1,050 Average Daily Page Reach 2017: 2,830 Average Daily Page Reach 2016: 2,767 Video Views 2017: 57,200 Video Views 2016: 26,200 Fans: Women: 67% Men: 32% Top States Country: United States: 5,630 Brazil: 100 Ghana: 99 City Jackson, MI Adrian, MI Detroit, MI Hillsdale, MI People Reached Jackson, MI Detroit, MI Adrian, MI Hillsdale, MI People Engaged Jackson, MI Adrian, MI Hillsdale, MI Spring Arbor, MI

8 Most Popular Posts

9 PRODUCTION PIECES 90th Anniversary Keepsake Magazine (print/direct mail) Created to mark the 90th anniversary of the founding of Jackson Junior College/Jackson Community College/Jackson College. This publication takes us through the early history of the College, highlights the decades leading up to today. Also featured are short alumni profiles, stories about the Potter Center, Michigan Space and Science Center, Dahlem Center and more. A web site, which can be found at will go into greater detail and will be updated on a regular basis on all these topics and more. CLICK ON IMAGE FOR COMPLETE DOCUMENT

10 Summer Jets Program Flyer (print) Created to inform potential Jackson College students of the upcoming Summer Jets program. Students whose grades fall below the required gpa to live in housing are given the opportunity to earn 9 credits while potentially help make the ready for the fall 2018 semester. Students will be part of a small cohort, they will live in campus view housing and be mentored, all while taking College reading, math and business courses. Take off for success with the Summer Jet program at Jackson College! Join us for this five-week academic residential program, get ready for fall and get a taste of what college life is like. July 8 Aug. 15 Participants will live in Jackson College s Campus View student housing. Enjoy small class sizes with personal attention from faculty, and be paired with a mentor to help guide you. Classes will include: Human Relations in Business, Active Reading, Computer Literacy and Rapid Review Math. Students are required to have a laptop, tablet or personal computer for class. In addition to academics, planned activities will help you get to know your classmates and explore the community. Students may qualify for financial aid and reduce your out of pocket cost. Get a jump-start on fall semester, save money and experience living on campus. Register now; there are a limited number of spots available. Be a Summer Jet 39 days - 9 credits For more information or to apply contact: Jered Smart, Jackson College Admissions Recruiter, smartjeredj@jccmi.edu BOARD OF TRUSTEES Sam R. Barnes, Chairman John M. Crist, Vice Chairman Sheila A. Patterson, Secretary Donna L. Lake, Treasurer Matthew R. Heins, Trustee Philip E. Hoffman, Trustee Dr. Edward A. Mathein, Trustee Dr. Daniel J. Phelan, President/CEO

11 Supplemental Intruction Leaders Flyer (print/digital) Created to motivate Jackson College students to become SIs. This is a paid employment opportunity where students can work in College classes and assits other JC students who are in need of tutoring or assistance.

12 TRIO Promotional Materials - Banners and Poster (print/digital) Created to encourage Jackson College students to seek out information on TRIO services offered on campus.

13 Campus Television Screens (digital) Electronic messages appear on all campus television sets. These messages run on a schedule and can be campus / center specific.

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17 NEWS RELEASES King Celebration speaker, Lawson Pilgrim, to share Making Your Dreams Come True! December 20, 2017 Jackson College invites the community to the 2018 Dr. Martin Luther King Jr. Celebration, featuring keynote speaker Lawson Pilgrim, Mr. Smiley. Lawson Pilgrim is a motivational speaker who firmly believes that greatness dwells in everyone! He will share an inspirational address with audience members on Making Your Dreams Come True! Pilgrim helps people to realize their maximum potential through the power of having a positive attitude, deciding on a definitive goal, and pursing that goal with pinpoint focus. Pilgrim is a two-time All-American athlete who learned the value of teamwork while traveling the globe playing basketball. His parent always told him, Success comes through hard work. After his basketball playing days ended, he worked hard in sales and service as an insurance agent. Establishing himself as a top sales producer, he was recruited into management. While in management, he realized his passion inspiring people to give Peak Performance every day! Now a successful entrepreneur, Pilgrim is very familiar with the challenges and changes people are faced with on a daily basis. Don t miss this opportunity for inspiration and remembrance at the 2018 King Celebration! The evening will also feature recognition of the 2018 King Medal of Service Award winner, Alan Wade of Jackson, owner and publisher of the Jackson Blazer. The 2018 Dr. Martin Luther King Jr. Celebration will be Saturday, Jan. 13, 2018 starting at 5:30 p.m. in the Robert Snyder Dining Commons, Potter Center. Tickets are $25 for adults/general admission, and $20 for senior citizens and students. Tickets available by calling the Potter Center Box Office at Jets baseball signs outfielder for coming year December 19, 2017 Jackson College Jets baseball Friday signed Richmond High senior Austin Sinda to the baseball team. Sinda plays outfield for the Richmond High Blue Devils and coach Scott Evans. His athletic honors include All County First Team 2016, All County Second Team 2017, and academically, he is on the Honor Roll. Austin will be expected to replace one of our current sophomore outfielders, said Rick Smith, Jets coach. We are happy to get someone like him with all his athletic ability and hard work he has already established, coming from a good high school program coached by Scott Evans, a good friend of mine. Sinda said he chose Jackson College because it was a good fit, and the electrician program interests him. Visit to register.

18 Jackson College to offer bowling December 19, 2017 Jackson College will soon offer a new sport for men and women bowling! Jets Athletics Director Heather Bateman said the new teams have been approved and a search is underway for a coach. Plans are to start in fall Bowling teams will compete in the National Junior College Athletic Association & Michigan Community College Athletic Association. Many area high schools offer bowling teams, so offering bowling at Jackson College should be a good fit. We hope to have a coach hired as soon as possible to start recruiting, Bateman said. For information on the coaching position, click here. Cross country runner Hanson named to All-Freshman Team December 19, 2017 Congratulations to Jets women s cross country runner Sarah Hanson on being named to the Michigan Community College Athletic Association All-Freshman Team for the 2017 season. Hanson, of Vandercook Lake, finished 103rd at the National Junior College Athletic Association Division 1 cross country championships this year, completing the 5000 meters in 20:16. (There were 309 runners total.) At the MCCAA Championships, Hanson ran 20:09.4, finishing in 12th and earning a medal. New cross country coach signed December 19, 2017 Jackson College Jets athletics welcomes Serafin Llerena as men s and women s cross country coach. Llerena attended Olivet College where he ran track and cross country for four years. He was voted team captain for cross country his junior and senior years. He earned a bachelor s degree in sports and fitness management in He currently works as athletic director, dean of students and head boys cross country coach for Jackson Preparatory and Early College (JPEC). This will be my first collegiate level coaching job, and I am thrilled for the opportunity, he said. I look forward to being able to coach at Jackson College to continue my career as a coach but, most importantly, to help these student athletes achieve their goals in life.

19 NEWS/MEDIA Jackson Citizen Patriot Jackson College welcomes new cross country coach December 20, 2017 Click here to view this article Jackson Citizen Patriot Prospective students invited to New Year, New You open house at Jackson College December 11, 2017 Click here to view this article Jackson Citizen Patriot Motivational speaker is featured guest at 2018 MLK Service Award ceremony December 22, 2017 Click here to view this article Jackson Citizen Patriot Failings in public support, medical industry, started opioid crisis in 90s, doctor says December 8, 2017 Click here to view this article

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