INDUSTRY REPORT - November 2014

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1 INDUSTRY REPORT - 2 Aviation Passengers* October 2 October 2 2 YTD 2 YTD Total Passengers 972, , % 8,9,84 8,9,8 7% Total Enplanements 48,772 4,2 % 4,46,44 4,,942 7% *Source: Austin-Bergstrom International Airport 2 Visitor Services 2 2 YTD* 2 YTD Visitor Packets Sent Virtual Visitor Guide Visits Downtown Visitors Phone Calls/ Requests Retail Revenue-Gross Walking Tour Participants,94 4,24-4%,488 9,29-4%,986 2,2 -%,276,2-4%,8, -2% 27,42 2,67 -%,28,22 -%, 2,822 2% $7,2 $76,4-4% $7,6 $, 7% % % Website Traffic YTD 2 YTD Unique Web Visits Unique Mobile Site Visits** Online Booking Engine Reservations* 27,2 *Includes hotel, attraction and package reservations 29, 8,7 26,92 4% 76,9,9 47% 9, % Leisure Travel 2, % 7 % YTD 2 YTD Tourism Partner Leads 9-4% % Destination Trainings 2% 8 % Product Placement 4 4 Online Package Development A Meetings CVB Booked YTD 2 YTD Number of Meetings* Room Nights *Includes Additional Rooms for Previously Booked A Definites 4 % 7 8 -% 6, 924%,88 2,77-28% 2, 2,4 -% 6, ALL CVB Definite Room Night Bookings YTD,7-6% 2 YTD Number of Definite Bookings % % Total Room Night Production 7,22 44,6-6% 9,78 8,449-28% Total 8,42,492-9% 4,288 28,6-4% *YTD reflect the ACVB fiscal year, October-September.

2 Number of Leads Total Room Night Production Number of Leads Event Name A Meetings Lead Production , YTD 2 YTD -% 7 2 YTD Location 2 YTD % Total Room Night Production 2,962 28,874 6% 24,244 9,27 % West Coast Mission National Coalition of Black Meeting Planners Financial and Insurance Conference Planners,87 ALL Meetings Lead Production 79% Tradeshows & Events Northern CA area Orlando -2% 7,87 247,94 24% Cincinnati, OH Honolul, HI 44 4% Department Attending Austin Sports Commission Golf Tournament Austin, TX ASC,, Admin NAJ RTO Summit Tourism Site Visits Group Name Total Room Nights Professional Administrative Co-Employers 9 Software Engineering Institute 7 Council on Government Ethics Law (COGEL),28 McDermott Will & Emory LLP 2,67 Institute of Management Accountants, Inc. 2,4 Broadsoft 2,87 Association for Healthcare Resource and Materials Mangement, National Association of College and University Food Service 4,6 National Alliance for Public Charter Schools 4,77 Air Carriers Purchasing Conference,747 American Association of Immunologists, Inc. 6,66 Society of Interventional Radiology 9,44 Convention Services (Site Visits/Planning Meetings) Destination Marketing Association International (7/2) Maritz/Experient (7/2),8,48 Tableau Software (/2) National Patient Safety Foundation (4/2) Design Automation Conference (6/2) American Horticultural Society (7/2) 28,4,4 6, Tourism Department (Site Visits/FAMs) Brand USA Australia/New Zealand MegaFAM Olanma Ojukwu, Directress, GOTA International, Cotonou, Rep of Benin Educational FAM Trip for key travel professionals Site Visit. Company developingtexas Itinerary for Girls School's annual student trip where students travel outside their home country for educational purposes. Austin featured as one of the cities the group will visit.

3 Group Tableau Softward CONVENTION CENTER AND/OR CITYWIDE EVENT BOOKINGS* Mtg Start Date Region 2 Education Service Center 7/27/2 7/29/2 4 8 Johnstone Supply, Inc. 2/2/2 2/2/2, 2,47 *NEW Definite Bookings only; does not include Additional Rooms for Previously Booked Definites Mtg End Date Estimated Est. Room Nights /2/2 //2 6 2,44 Year Definite Definite Room Nights # of Definite Groups Tentative Tentative Room Nights # of Tentative Groups 28 7,6 92,84 9,, Meetings Serviced bureau booked 89 non-bureau booked 2, 78, ,4,4 2, 287,92 288, 2,4 27,8 292, ,94 267,7 29,69 242,4 26, 249, ,2 98, Convention Services 74 8% 4,6 67,99 7, 42,4 68,967,926,,49 2 YTD 2 YTD % Reservations Assigned %,869 2,764-2% Registration Hours Provided %, 2,66-7% Supplier Referrals 9-74% 9-2% Supplier Leads 7-46% 2 2-2% Site Visits/Planning Meetings 9 2% 28 % Pre/Post Convention Meetings -67% 67% Community Outreach/Supplier Mtgs % % Music Inquiries % 7 2%

4 2 Production/ Referral Inquiries,74 Production Packages Fulfilled 4 Production Starts Production Days 7 That's What I'm Talkin' About -- Feature Film -- in American Crime -- TV Series -- wrapped * Database under construction FILM PRODUCTION 2 Film, TV, Commercial, Print and Miscellaneous Production 2 YTD 2 YTD * 4,6 * 2 % % % % -44% -2%

5 PUBLIC RELATIONS PRODUCTION 2 2 Media Outreach (Releases and Pitches) 6 7 Number of Outlets Reached 66 Press Trips/Media Hosted 6 Dollar value of media (source: Cision) $,8,267 $8,74,7 Significant Placements* % 42% -% 4% -9% 2 YTD 2 YTD,22 7 6% % 2-6% $2,67,4 $,76,6 8% % *Explanation of significant increase in siginificant placements is FFFest, F, & FAMs Print Magazines Touristica Magazine Espress News UK (print) Online/Internet Outlets: Huffintgon Post BuzzFeed Travel Weekly Media Placements Newspapers Sydney Morning Herald San Antonio Business Journal USA Today The Wall Street Austin Business Journal (2) Broadcast TWC NBC (KXAN) CBS (KEYE) Louise Barnard, UK Freelance Karen Asp, Delta Sky, Woman's Day, AAA Mag Bill Fink, Yahoo Travel Media Hosted

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