RUFINA GAFEEVA Curriculum Vitae

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1 RUFINA GAFEEVA Curriculum Vitae University of Cologne, Chair of Economic and Social Psychology Herbert-Lewin-Straße 2, Room: 3.40, Cologne, Germany Research Interests Consumer behavior Judgment and decision-making Psychology of money Innovative payment modes Field studies Education Since 10/2014 University of Cologne (Germany) Cologne Graduate School in Management, Economics and Social Sciences Doctoral candidate in Economic and Social Psychology Doctoral thesis: Consequences of a cashless society: How innovative payment modes affect consumer behavior (Working title) 01/ /2017 University of Michigan (USA) Ross School of Business Research stay: Department of Marketing (Prof. F. Feinberg) 11/2016 University of Leeds (United Kingdom) Leeds University Business School Short research stay: Centre for Decision Research (S. McNair) 06/2016 Alpen-Adria-University Klagenfurt (Austria) Faculty of Management and Economics Short research stay: Department of Organization, Human Resources, and Service Management (Prof. H. Roschk) 07/ /2013 United Kingdom (St. Andrews, Edinburgh) and Russia (Saint Petersburg, Moscow) Research stay: Data collection for Master thesis 02/ /2013 Sun Yat-sen University (China) Sun Yat-sen Business School Exchange Semester 09/ /2013 Saint Petersburg State University of Economics and Finance (Russia) Exchange Semester 10/ /2014 Catholic University Eichstätt-Ingolstadt (Germany) Ingolstadt School of Management M.Sc. in Business Administration Overall grade: 1.27 (scale from 1 to 5, with 1 as the highest passing grade) Rufina Gafeeva June

2 Major: Market-oriented Management Master thesis: Intercultural consumer behavior in the context of a global brand - An observational research study in China, UK, Russia and Germany Grade Master thesis: 1.0 (scale from 1 to 5, with 1 as the highest passing grade) 08/ /2011 Qingdao University (China) Summer University 10/ /2012 Catholic University Eichstätt-Ingolstadt (Germany) Ingolstadt School of Management B.Sc. in Business Administration Overall grade: 2.09 (scale from 1 to 5, with 1 as the highest passing grade) Major: International Management Bachelor thesis: Analysis of stakeholders as a substance element of a tourism mission statement by the example of the Arctic destination of the Yamal- Nenets Autonomous District Grade Bachelor thesis: 1.0 (scale from 1 to 5, with 1 as the highest passing grade) 08/ /2007 Fountain-Fort Carson High School, Colorado (USA) Student exchange Honor Roll, GPA: 4.25 (scale from 0 to 4, with 4 as the highest passing grade) 08/ /2010 von Saldern-Gymnasium, Brandenburg/Havel (Germany) A-level Overall grade: 1.1 (scale from 1 to 5, with 1 as the highest passing grade) Awards and Scholarships Since 04/2016 Since 10/2014 Cornelia Harte Mentoring PRO (CHM PRO) Career development program for excellent female scientists on their way to professorship University of Cologne Stipend for doctoral studies at the Cologne Graduate School in Management, Economics and Social Sciences 01/ /2017 German Academic Exchange Service (DAAD) Stipend for a research stay in USA 01/2015 HORIZONT-Foundation Award for outstanding academic thesis (Germany-wide) 11/2014 Maximilian-Bickhoff-University Foundation Award for outstanding academic thesis (university-wide at Catholic University Eichstätt-Ingolstadt) 03/ /2016 Bavarian EliteAcademy Career development program for excellent students to prepare for responsible leadership roles Rufina Gafeeva June

3 09/2013 Bavarian Academic Center for Central, Eastern and Southeastern Europe (BAYHOST) Mobility aid for a research stay in Russia 02/ /2013 Bavarian Academic Center for China (BAYCHINA) Mobility aid for study in China 09/ /2013 German Academic Exchange Service (DAAD) Go east Mobility aid for study in Russia 07/ /2012 Bavarian Academic Center for Central, Eastern and Southeastern Europe (BAYHOST) Mobility aid for an internship in Russia 10/ /2014 Reemtsma Scholarship Program Scholarship for excellent students Publications in Academic Journals Gafeeva, R. (2016). Book Review. Phishing for Phools: The Economics of Manipulation and Deception. International Journal of Applied Behavioral Economics, 5(3), Gelbrich, K., Roschk, H., & Gafeeva, R. (2016). A Cross-National Observation of Countercultural Consumer Behaviour. Marketing ZFP - Journal of Research and Management, 38(3), Conference Presentations (presenting author highlighted) Gafeeva, R. & McNair, S. (2017). Always top-up manually: Payment settings and the accessible account effect. Cologne-Vienna PhD Seminar 2017, Vienna, Austria, June 6 th 7 th 2017 [Talk] Gafeeva, R., Hoelzl, E., & Roschk, H. (2017). The effect of digital payment modes on consumers recall of past expenses: A field study. European Marketing Academy Conference 2017, Groningen, Netherlands, May 23 rd 26 th 2017 [Poster] Gafeeva, R. & McNair, S. (2016). Fooled by smart payments? : The effect of innovative payment modes on consumer price knowledge and budget overview. Leeds University Business School, Centre for Decision Research Seminar, Leeds, United Kingdom, November 16 th 2016 [Talk] Gafeeva, R. (2016). Fooled by smart payments? : The effect of mobile payment on consumer price knowledge and budget overview. Doctoral Symposium / Association for Consumer Research Conference 2016, Berlin, Germany, October 27 th 2016 [Talk] Gafeeva, R. & Hoelzl, E. (2016). Price recall error when using card payment. SABE / IAREP Conference 2016, Wageningen, Netherlands, July 8 th 10 th 2016 [Talk] Gelbrich, K., Roschk, H., & Gafeeva, R. (2016). Countercultural service usage: A cross-national observation of Starbucks customers. Frontiers in Service Conference 2016, Bergen, Norway, June 23 rd 26 th 2016 [Talk] Rufina Gafeeva June

4 Gafeeva, R. & Roschk, H. (2016). The role of payment mode in recovery compensation: Does the congruency between payment mode and the form of monetary compensation affect satisfaction with the recovery? Doctoral Consortium / Frontiers in Service Conference 2016, Bergen, Norway, June 22 nd 23 rd 2016 [Talk] Gafeeva, R. & Hoelzl, E. (2016). Price recall error when using card payment. Cologne-Vienna PhD Seminar 2016, Cologne, Germany, May 30 th 31 st 2016 [Talk] Gafeeva, R. & Hoelzl, E. (2015). Do multifunctional payment modes increase willingness to spend? SABE / IAREP Conference 2015, Sibiu, Romania, September 3 rd 6 th 2015 [Poster] Gafeeva, R. & Hoelzl, E. (2015). Multifunctional payment modes and consumer spending. Cologne-Vienna PhD Seminar 2015, Vienna, Austria, June 1 st -2 nd 2015 [Talk] Teaching and Supervision 04/ /2015 Project: CEMS MIM Business Project, University of Cologne, Germany Academic Supervisor 06/ /2015 Project: International Research Project, Catholic University Eichstätt- Ingolstadt, Germany Assistant Supervisor Service Since 03/2017 International Journal of Applied Behavioral Economics (IJABE) Editorial Review Board 04/2017 Association for Consumer Research (ACR) Working Paper Reviewer 12/2016 European Marketing Academy (EMAC) Competitive Paper Reviewer 09/2016 Society for Consumer Psychology (SCP) Working Paper Reviewer 05/2016 Applied Behavioral Economics Research and Trends Book Chapter Reviewer 05/ /2017 International Journal of Applied Behavioral Economics (IJABE) Ad-hoc Reviewer Memberships Since 2017 Since 2016 Since 2015 Since 2015 European Marketing Academy (EMAC) Association for Consumer Research (ACR) International Association for Research in Economic Psychology (IAREP) Society for the Advancement of Behavioral Economics (SABE) Rufina Gafeeva June

5 Since 2015 Since 2015 Since 2014 German Psychological Society (DGPs) Interdisciplinary Network for PhD Candidates and Early Stage Researchers in Germany (THESIS e.v.) Professional Association of German Market and Social Researchers (BVM) Professional Experience (non-academic) 08/ /2014 Gesellschaft für Konsumforschung SE, Nuremburg, Germany Internship, Department Brand & Customer Experience, Team Technology, Media & Entertainment 02/ /2013 Press center of the Catholic University Eichstätt-Ingolstadt, Ingolstadt, Germany Student Assistant 07/ /2012 Department of International and External Economic Relations Yamal-Nenets Autonomous District, Salekhard, Russia Internship, Department Foreign Economic and Interregional Activities 11/ /2012 PAYBACK GmbH, Munich, Germany Working student, Department Products and Customers 10/ /2012 Computer center of the Catholic University Eichstätt-Ingolstadt, Ingolstadt, Germany Student Assistant Skills Languages IT German (Native language) Russian (Native language) English (Fluent, TOEFL ibt: 100) French (Good, Delf B2) Chinese (Basic) MS Office, IBM SPSS Statistics, Unipark PhD course work 10/ /2016 University of Cologne, Cologne Graduate School in Management, Economics and Social Sciences (Germany) - Research Design in the Social Sciences and Management Research - Experimental Methods - Concepts and Data in the Social Sciences and Management Research - Psychology of Money Management - Mediation and Moderation Analysis: A Second Course Rufina Gafeeva June

6 08/ /2015 GESIS Summer School in Survey Methodology, Graduate School of Economic and Social Sciences at the University of Mannheim (Germany) - Introduction to Web Surveys - Questionnaire Design - Planning and Monitoring Survey Fieldwork: Balancing Survey Errors 01/ /2017 University of Michigan, Ross School of Business (USA) - MKT 898: Consumer Judgment and Decision Making - Writing 630: Advanced Writing for Graduate Students References Erik Hoelzl (First PhD Supervisor) Professor of Economic and Social Psychology University of Cologne Institute for Sociology and Social Psychology Herbert-Lewin-Straße 2, Cologne, Germany erik.hoelzl@uni-koeln.de Holger Roschk (Second PhD Supervisor) Professor of Service Management Alpen-Adria-University Klagenfurt Department of Organization, Human Resources, and Service Management Universitätsstraße 65-67, 9020 Klagenfurt, Austria holger.roschk@aau.at Katja Gelbrich (Research Collaborator, Former Lecturer) Professor of International Management Catholic University of Eichstätt-Ingolstadt Department of Business Administration & International Management Auf der Schanz 49, Ingolstadt, Germany katja.gelbrich@ku.de Rufina Gafeeva June

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